iACT Being All Social
The posts we share on our social networks must be filtered through our mission of cultivating peace and
respect through interfaith dialogue, service and celebration. The goal is to inform about iACT and our
programs, promote online dialogue (while keeping it safe and respectful) with thought provoking
questions or articles and sprinkle in a nice bit of clean humor.
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Types of posts we want to avoid:
o Political in nature
o Divisive or Hateful
o Unnecessarily Confrontational
o Extremist Views
Type of posts to look for:
o Interfaith Dialogue
o Local Faith Communities News
o Local Affordable Housing
o Local Refugee News
o iACT Program related News
o Events by iACT and Local Communities that Relate to Our Mission
Type of posts to get approval for:
o Controversial Issues
o Sources with Questionable Creditability
o Events that Do Not Directly tie into Our Mission
o Global and National News
Sometimes you will find a good post but the author or the website is suspect. I’ve found several good
articles on a website or by an author who posted things that were hateful or divisive so I chose not to
post the one good post. Anything iACT posts about connects us to it and in some people’s eyes implies
we approve or advocate a particular stance.
When in doubt, ask! 
Where to Post What
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iACT on Facebook: https://www.facebook.com/interfaithtexas
o Local Interfaith Dialogue News and Topics
o Local Faith Communities News
o Local Affordable Housing
o Local Refugee News and Topics
o iACT Program related News and Topics
o Events by iACT and Local Communities that Relate to Our Mission
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o Blog Posts from InterfaithTexas.org
o Link to online version of Eblasts (autoposted by MailChimp)
EILN on Facebook: https://www.facebook.com/EILN.org
o Global Interfaith Dialogue News
o Global Faith Communities News
o iACT Program related News
o Events by EILN and Faith Communities in US
o Blog Posts from EILN.org
o Link to online version of Eblasts (autoposted by ConstantContact)
iACT on Twitter: https://twitter.com/InterfaithTexas
o Local and Global Interfaith Dialogue News and Topics
o Local Faith Communities News
o Local Affordable Housing
o Local Refugee News
o iACT Program related News and Topics
o Events by iACT and Local Communities that Relate to Our Mission
o Blog Posts from InterfaithTexas.org
o Link to online version of Eblasts (autoposted by MailChimp)
EILN on Twitter: https://twitter.com/eiln_org
o Global Interfaith Dialogue News
o Global Faith Communities News
o iACT Program related News
o Events by iACT and Local Communities that Relate to Our Mission
o Blog Posts from EILN.org
o Link to online version of Eblasts (autoposted by ConstantContact)
iACT on Google+: https://plus.google.com/101669922358458965384/posts
o Local and Global Interfaith Dialogue News and Topics
o Local Faith Communities News
o Local Affordable Housing
o Local Refugee News
o iACT Program related News and Topics
o Events by iACT and Local Communities that Relate to Our Mission
o Blog and Event Posts from InterfaithTexas.org
iACT on LinkedIn: http://www.linkedin.com/company/interfaith-action-of-central-texas
o Business Opportunities with iACT
o Special Organizational Announcements
o Few Event and Program News
iACT on Youtube: https://www.youtube.com/user/interfaithtexas
o Videos about iACT’s Programs and Events
o Pending Video Project
iACT on Tumblr: http://interfaithtexas.tumblr.com/
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Images of iACT’s Programs and Events
Quotes on Images (or not)
Fun Images and Articles
To phrase it another way, anything related to iACT’s mission and programs can go on Twitter, up to 30
posts a day. With Facebook we want to post less frequently throughout the day, approximately 8 posts
or less. The rest of the social networks we do not utilize as much. Currently our Google+ is an in
between of Facebook and Twitter, approximately 20 posts a day. The average posts per day are usually
less due to time needed to find the articles, read them, determine if its post worthy, and posting it.
All Hail HootSuite!
Luckily we have HootSuite to help the scheduling and managing the social networks. Currently we are
running a free account with Facebook, Twitter and Google+ for iACT and Facebook and Twitter for EILN.
It might make things easier to install the HootSuite browser plugin.
Login to HootSuite: http://hootsuite.com/dashboard#/member
Username: iact@interfaithtexas.org
Password: G3tthewordout!
But Wait! There’s More!
In addition to learning how to use our social media outlets, tools and that are acceptable posts, I would
like us to learn how we could better utilize the social networks. Things we could focus on, things to drop
and new things to try. There is always something changing in the endless social sea. The more on top we
can be of the trends the better we will be as an organization and we’ll look really smart while doing it!
Feel free to send me ideas or something you would like to try that might not be the way we currently
utilize social networks.