Florida Occupational Therapy Association
Monthly Officer Teleconference
July 15, 2014
8:00-9:00 p.m.
Member’s attending- Elena Vizvary (EV), Deb Oliviera(DO), Debbie Misrahi(DM), Debbie MurphyFischer(DMF), Janine Silvaroli(JS)
Guest- Rob Black RB)-Red Wolf Communications Company
Call in number: 1-626-677-3000 Access Code: 1095206#
PERSON(S)
TIME TOPIC
ACTION NEEDED / DISCUSSION / COMMENTS
8-8:20
GUESTS
Red Wolf
Discuss Red Wolf Communications Company- public affairs
Rob
Black
Communications
consultant with experience with OT. Served at AOTA from 20052007 (Backpack Awareness Month, Conference). Since 2007 has
worked in private sector but helped draft/write AOTA Presidential
speeches. Has worked with Chuck Wilmarth at AOTF.
Questions from officers – (DMF) What other states are you
engaged with? Rob- no, this is a new venture but backed with
experience.
(EV) What information will you need to assist marketing FOTA?
What strategies would he utilize to increase membership?
(RB) Not a marketer. Doesn’t develop obtaining new membership.
Focuses on PR to increase awareness to recruit new members via
social media.
(JS) Can you go into detail about your role at AOTA Conference?
(RB)Approached newspaper at Conference in Raleigh and
presented Car Fit program which led to news piece on OT
Conference. “makes events not newsworthy, newsworthy”
(RB) what are your main concerns?
(DMF) discussed low membership
(RB) followed FOTA’s twitter feed, wants FOTA to tweet current
events (educational sessions) in pieces to encourage additional
followers. RB can bundle all social media and newsletters to make
sure all work together to raise FOTA’s profile. Is able to meet
budget needs of all clients.
No follow up questions and EV thanked Rob for his presentation.
Board members agreed that current needs are being met by
Janine and that Red Wolf Communications would not meet our
needs at this time.
JS recommends getting quote for Conference PR
EV will send out Mike Vizvary’s report on Conference PR.
8:30-8:40 Conference 2014 Deb O
FGCU – any progress?
update
Hotel – link for reservations for website ASAP.
Contract not seen yet. Liability insurance for FGCU
Keynote
Title: Connecting Today's Needs to Tomorrow's Solutions
Katherine Burson Contract signed 6/25
Registration
When to open- JS waiting for information to send to membership
regarding fees
Proposals
16 Short courses; 9 workshops, 6 Prof posters, 4 Roundtablesdeadline extended until today (35)
8:45-8:50
8:50-8:55
8:55:9:00
9:00-9:01
Florida Occupational Therapy Association
Monthly Officer Teleconference
July 15, 2014
8:00-9:00 p.m.
Deadline for SIS RTs?- EV recommends contacting Ric Carrasco
to “nudge” SIS Chairs
Institutes
Any Progress?- One so far. Ric Carrasco urging SIS Chair’s to
submit proposals.
DO- can we ask Belkis Landa Gonzalez for suggestions? Mirtha
Gonzalez
Therapeutic Use of Self
Recommended calling FGCU asking for presenters
DM will look for Miami area presenters
Schedule general events
Will there be one to post soon? DO – will follow last year’s format,
EV recommends posting soon , DO will hold Institute times but
post other schedule next week
Associated face-to-face
Elena contacted hotel which was too expensive. Meeting will be at
board mtg 11/6 from 1-6 pm FGCU from 1-6 pm
FCGU has room for free so we’ll go there for board mtg.
Awards
Cara Putnam & Robin Richmond heading up awards. Timelines
will follow last years. Criteria are new though. JS will contact them
to get information for website.
Marsha will give out awards at conference at the end of the
business meeting
DM will review previous award winners and discussed posting on
website
Webmaster
EV spoke to Julie Watson
Time commitment & responsibilities different now
EV to review Webmaster JD with Janine to see exactly WHAT
FOTA board member webmaster needs to do apart from AA- need
back up as bulk of work being done by JS. JS needs assistance
with content
DO recommends asking Barbara Ingram Rice assist, but EV
approached her and she declined
Web pages
Webinar July 2 Job Target – lots we don’t take advantage of.
Janine will review
EV impressed with components available
YourMembership.com
No great ideas.
Webinar July 9
Check out links EV sent.
Need to better use what we have with Memberclicks
Merged with Affiniscape
Board in attendance appreciate Member Clicks
Membership
Adrienne Lauer Membership Chair
FOTA sent her copy of “Art of Membership”
Regional Reps
Maribel Valdez leaving state. Central East – Region 5 now open.
Strategic Plan
9:01-9:03
9:03-9:05
Elena
Deb O
Elena vacation
Sept. 16 leadership
teleconference
Next SKYPE August 6.
Out of state and not very reachable July 25-July 31
Ask for agenda items and reports to Deb M for November board
meeting so we can post no later than 2 weeks before.
9:05-9:15
Other
Florida Occupational Therapy Association
Monthly Officer Teleconference
July 15, 2014
8:00-9:00 p.m.
Elena developing a “consent agenda”
DMF will post new budget
Reflecting 8% increase in fees and movement of money based on
votes from face to face meeting on discussion board
JS will look into setting up online voting aspect on Memberclicks
but Conference takes priority for JS
DMF met with accountant, FOTA files in November so will meet
with EV in September
JS may experience slight delay with Conference/website
DM will send a welcome note to Adrienne Lauer on behalf of the
Leadership
JS asked for assistance with social media from students
DM will try to recruit from Level II students coming to MDCPS in
the fall
JS will contact Tanya Feddern Bekkan to see if she will assist with
social media aspect