Donate Life Rose Parade® Float
2015 Rider Selection Guidelines
The 2015 Donate Life Rose Parade Float will carry 30 Riders as it makes its
five-mile journey down Colorado Blvd. on January 1, 2015. In order to appropriately represent the
Donate Life community to the Rose Parade’s 800,000 spectators, 55 million U.S. television viewers,
and tens of millions more worldwide, the Donate Life Float Committee aims to feature a Rider
contingent that is balanced in terms of ethnicity, age and variety of stories.
Personal Connection to Donation and Transplantation
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Donate Life Float Riders must be donor family members or recipients of organs, tissues or
corneas who are at least 12 years of age on New Year’s Day 2015.
If the selected Rider is a donor family member, they must be at least one year post-donation
at the time they are chosen to participate.
If the selected Rider is a donor family member, it is recommended they have at least some
knowledge of the recipient(s) and how they have benefited from the donor's gifts.
If the selected Rider is a recipient, it is recommended they have at least some knowledge of
their donor and (if applicable) donor's family.
The Donate Life Float will also feature 12 living donors as Walkers and honor 72 deceased
donors of organ, eye and/or tissue as Floragraph Honorees.
Physical Requirements
Riding the float and participating in related activities is physically demanding. Riders must be able
to handle a high level of physical activity, which includes the following:
 Walking distances of up to 1/2 mile, standing or sitting for long periods of time, and enduring
cold temperatures. We recommend you consult your physician to ensure your health is not
compromised by your participation.
 Speaking capably to the media and reporting to scheduled media opportunities on a timely basis.
On occasion TV morning shows require reporting to the studio or locations at a very early hour.
 Departing the hotel at 5am the morning of the Parade for transport to the parade lineup area.
 From the time Riders are seated on the float, they must remain seated for approximately three
hours until the float arrives in the Post-Parade off-loading area.
Other Requirements
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Participate in an informational conference call the first week of December.
Arrive in Pasadena by 3pm on Dec. 29 for a stay at the Sheraton Pasadena Hotel through Jan. 2.
(Southern California Float Riders may depart on Jan. 1.) Participants may arrive earlier and stay
later than these required dates.
Participate in the Float Rider/Walker Dinner, Float Judging and the Rose Parade. Participation in
other Donate Life events is optional.
Parade Day Guidelines
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Unless the Rider’s sponsor or the Donate Life Float Committee requests specific attire, Riders
may dress as they wish.
If the Rider so wishes, he or she may carry an 8x10 framed photo (provided by the Float
Committee) of their organ/tissue donor.
Riders will be transported from the hotel to the parade formation area, then picked up after the
parade and reunited with family and friends at the Post-Parade Lunch.
continued >
221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655
www.donatelifefloat.org
RP36AR-042114
Donate Life Rose Parade® Float
2015 Float Rider Participation Guidelines (cont’d)
Selection Timeline
Date(s)
Event
Description
Fri Aug 15
Float Participant Info Deadline
Deadline to register float participants, submit bios and photos
Mon Oct 20
Float Riders Unveiled
Press release; see official website, www.DonateLifeFloat.org
Travel Itinerary
Mon Dec 29
Tue Dec 30
Wed Dec 31
Arrival
Dedication Garden Rose
Placement
Float Rider/Walker Dinner
Gala Dinner
Float Judging
126th Rose Parade
Thu Jan 1
Post-Parade Reception
101st Rose Bowl Game
Departure
Fri Jan 2
Hotel check-in at 3pm
10am–10pm, Phoenix Decorating Rosemont Pavilion
(Roses placed by appointment)
5pm–8pm, Pasadena Convention Center Conference Center
6pm–11pm, Pasadena Convention Center Ballroom
2:30–4pm, Phoenix Decorating Rosemont Pavilion
5:40am: Float riders in hotel lobby for shuttle pickup
7am, Donate Life Grandstands open
8am–10:30am, Rose Parade
10:30am–1pm, Porto Alegre Brazilian Churrascaria
at Paseo Colorado
2pm, Rose Bowl (Tickets must be purchased)
Check out of hotel by 12pm
Budget Guidelines
Budget Item
Airfare
Hotel
Meals
Ground Transport
Float Participant Dinner
Gala Dinner
Grandstand Seats
Post-Parade Reception
Estimated Total
Description
Round trip to/from Los Angeles or Burbank
4 room rights, double occupancy at
Sheraton Pasadena Hotel
Per day
BUR or LAX to Sheraton Pasadena Hotel, one
way via SuperShuttle (www.supershuttle.com)
Pre-Parade Special Event, Dec 29
Pre-Parade Special Event, Dec 30
Donate Life grandstands at 235 W, 240 W or
300 E Colorado Blvd.
Reception immediately following Rose Parade
Amount
Varies, $250 to $500 per person
$1,300
$50 per person per day
$25 per person, shared ride
$25 per person
$150 per person
$75 for 300 E Colorado
$100 for 235 W or 240 W Colorado
$35 per person
Approx. $2,500-$3,000
for two persons
221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655
www.donatelifefloat.org
RP36AR-042114
Participation of Family Members
Float Riders may invite family members to participate in the various Donate Life float
special events. Please note the following with respect to cost of tickets:
Date(s)
Tue Dec 30
Event
Dedication Garden
Rose Placement
Float Rider/Walker
Dinner
Gala Dinner
Wed Dec 31
Float Judging
Mon Dec 29
Thu Jan 1
Attendees
Dedications are $30 and purchased through the Donate Life float website.
No limit on number of attendees.
$25 per person. No charge for children under 12.
$150 per person. Children under 12 not recommended.
Guests of Float Participants are invited to join us for lunch immediately
prior to Float Judging. No limit on number of attendees. No cost.
126th Rose Parade
Seats $75 to $100 each depending on location.
Post-Parade Lunch
$35 per person. No charge for children under 12.
221 South Figueroa Street, Suite 500 Los Angeles, CA 90012 (213) 229-5600 Fax (213) 633-1655
www.donatelifefloat.org
RP36AR-042114