NEW MARKETING SAP MATERIAL NUMBERS AND DESCRIPTORS
Print Services and Corporate Gifts/Merchandise are exempt from this exercise and do not need to be recorded therefore please use your usual material
number
Material No (Will be Material Number Description
Description of when to use the Material
generated by SAP)
& GL Code
Material number:
Campaign Development
Services provided are at inception of a concept in order to develop a multi82131
dimensional marketing campaign. This would usually have the involvement of a
GL:238001
member of the University’s Marketing team. The purpose of engaging the service
provider would be to provide specialist advice into new sectors, markets, initiatives
etc. across UK and internationally.
Material number:
Market Research – Primary & Secondary
This should be used for any services to undertake primary or secondary market
82132
research e.g. Primary: qualitative including surveys, questionnaires and
GL:238001
quantitative including focus groups, interviews, ethnography, Secondary: services
to undertake desk based secondary market research and data analysis
Digital. This does not include print, but should be used when services are
Material number:
Creative Design & Artworking - Digital
82133
engaged to design digital content either standalone or part of a wider marketing
GL:236305
campaign, e.g. for website design, online advert design, mobile apps, etc. Includes
preparation of a design to make it print ready
Non Digital. This does not include print, but should be used when services are
Material number:
Creative Design & Artworking – Non-digital
82242
engaged to design non-digital content either standalone or part of a wider
GL: 236305
marketing campaign, e.g. non digital brochures, flyers, banners etc. Includes
preparation of a design to make it print ready
Material number:
Media Planning
This would include services associated with planning of a media campaign, where
82243.
and how to target the required audience. May include programmatic analysis
GL: 238001
Material number:
82134
GL:238040
Bought Media Space – Online & Offline
This would include charges associated with online advertising, including social
media, online newspapers, pay per click etc and offline including in journals,
newspapers, radio, magazines, billboards etc
Material number:
82135
GL:235330
Video & Photography
This would include Video & Photography services