TierraFilmTM
www.NaturalAdCampaign.com
Email: mdevlin@NaturalAdCampaign.com
Natural AdCampaign Inc
17 Northstar Street, Suite 100, Marina Del Rey
California, USA 90292
Tel: +1 310 933 7975
www.NaturalAdCampaign.com
TierrafilmTM is a range of 100% oil free printing media available
from Natural AdCampaign. TierrafilmTM is a range of high grade
compostable and biodegradable media ideal for multiple signage
applications. Made of 100% cellulose, the micro porous surface creates
vivid colour with a high image resolution.
The Facts
Materials to make:
Plastic materials such as PVC/PP/PE are part derived from petroleum, a
finite natural resource driving up prices at the pump and putting pressure
on prices.
Paper uses wood pulp to produce. The yield of an average tree is 3000ft2
of paper (4). At present over 40% of production is still virgin pulp and
significant amounts still do not come from accredited sustainable forests,
particularily in Asia.
The Solution
The TierrafilmTM range of substrates are 100% Oil free, made from
cellulose (a renewable natural resource) sourced from 100% Sustainable
Forestry Initiative (SFI) approved forests, meaning what we take out, we
put back.
CO2 in manufacture:
Making plastic film generates a lot of CO2, This excludes the CO2
generated by the oil industry in extraction and refining.
It is estimated PVC emits 60 ounces of CO2 per kg of PVC manufactured.
Polyethylene and Polypropylene are better but still emit 46 ounces and 50
ounces respectively (1). Therefore for every 11ft2 of 200mic of plastic
produced, enough CO2 is emitted to drive a small car with two passengers
between 3 and 4.5 miles (2).
Paper is not much better with enough CO2 produced per 11ft2 of 100gsm
to drive a small car with two passengers 2.2miles (3).
All these figures are in developed economies, Indonesian and Asian
estimates are 65 times higher (5).
Disclaimer: The information supplied in this technical sheet is for guidance only and should not be construed as
warranty of any kind. This document is not legal binding and is based on average results from current
production. Unless otherwise stated, values cannot be considered as minimum to be satisfied. Purchaser is fully
responsible for determining the product suitability for its intended application. Technical details are subject to
change without prior notice. Please contact Natural AdCampaign Inc for any additional information you may
require.
TierraFilmTM
www.NaturalAdCampaign.com
Email: mdevlin@NaturalAdCampaign.com
Natural AdCampaign Inc
17 Northstar Street, Suite 100, Marina Del Rey
California, USA 90292
Tel: +1 310 933 7975
www.NaturalAdCampaign.com
The Solution
The TierrafilmTM range of substrates emit enough CO2 to only drive
your car 1.8 miles. This excludes CO2 taken out the atmosphere during
the growth of it’s raw materials, an added saving.
Water in manufacture:
Paper uses significant amounts of water in manufacture, a finite resource.
In non water recycled manufacturing systems each 11ft2 of paper
produced, 17 to 23 glasses of water are wasted, in water recycled
systems ¾ to 1.5 glasses are wasted (6).
The Solution
The TierrafilmTM range of substrates don’t use water in manufacture.
Meaning more glasses of water for your table.
Volume of waste disposed:
Most plastics have a short life span with 82% of HDPE/LDPE and 65% of
PP disposed of in under 2 years. PVC is better as has longer life uses but
over 30% still disposed of in under 2 years (7). These plastic degredation
times are measured in 10’s and 100’s of years. A significant problem.
Over 90% of paper has a short lifespan of less than 2 years and whilst
widely recycled a significant amount is disposed of in landfill.
In the UK 58% of all waste is landfilled, 8% is incinerated and only 34%
recycled (8). US numbers are slightly worse.
Putting this into perspective, each American throws away the weight
equivalent of 2 Harley Davidsons, 1 straight to landfill. Plastic accounts for
15% of this total. Out of the remainder recycled, the majority is paper
(30%), garden and organic waste (45%) and under 10% of the total is
plastic. The average American throws his body weight in plastic away
each year and recycles the weight equivalent of one of his arms (9). UK
figures are not much better.
Recycling:
Disclaimer: The information supplied in this technical sheet is for guidance only and should not be construed as
warranty of any kind. This document is not legal binding and is based on average results from current
production. Unless otherwise stated, values cannot be considered as minimum to be satisfied. Purchaser is fully
responsible for determining the product suitability for its intended application. Technical details are subject to
change without prior notice. Please contact Natural AdCampaign Inc for any additional information you may
require.
TierraFilmTM
www.NaturalAdCampaign.com
Email: mdevlin@NaturalAdCampaign.com
Natural AdCampaign Inc
17 Northstar Street, Suite 100, Marina Del Rey
California, USA 90292
Tel: +1 310 933 7975
www.NaturalAdCampaign.com
After garden and organic waste, paper is the most widely recycled
product. However, there is still waste.
Every 100ft2 of recycled paper produced generates between 0.1 and 0.5
ounces of solid waste and 0.5 to 2.5 ounces of sludge during the deinking
process, or up to 8% of the weight of the recycled paper (10). Most ends
up in landfill.
Plastic recycling across developed economies is around 10%, with 90%
still going to landfill (11).
The Solution
The TierrafilmTM range of substrates can be recycled in composting
systems. This can be Aerobic or Anaerobic and the films degrade to
Carbon Dioxide, Water, Biomass and Mineral Salts. Films comply with
EN13432 and ASTM 6400 standards for disposal. The key element of
these standards is over 90% degredation within a six month period.
The TierrafilmTM range of substrates are suitable for use in incineration
processes due to high calorific content.
If the TierrafilmTM range of substrates are disposed of in Landfill they
will degrade naturally overtime. Timescales are measured in years, not
10’s or 100’s of years.
Summary
There is no excuse, it is time to change to
1
2
3
3
4
TierrafilmTM– why?
Reduce your carbon emissions.
Reduce your water usage.
Reduce your oil consumption.
Reduce your waste generated.
Reduce the amount of your printed material hanging around in
Landfill for 100’s of years.
Disclaimer: The information supplied in this technical sheet is for guidance only and should not be construed as
warranty of any kind. This document is not legal binding and is based on average results from current
production. Unless otherwise stated, values cannot be considered as minimum to be satisfied. Purchaser is fully
responsible for determining the product suitability for its intended application. Technical details are subject to
change without prior notice. Please contact Natural AdCampaign Inc for any additional information you may
require.
TierraFilmTM
www.NaturalAdCampaign.com
Email: mdevlin@NaturalAdCampaign.com
Natural AdCampaign Inc
17 Northstar Street, Suite 100, Marina Del Rey
California, USA 90292
Tel: +1 310 933 7975
www.NaturalAdCampaign.com
Sources
1
2
3
4
5
6
7
8
9
10
11
International journal of lifecycle management
transport direct.info
the CO2 list/Norske skog annual report
recycling guide.org
ran 2012
paper.org
A plastics demand structure report - MITI
Defra/European environment agency
USA epa.org
foe briefing
Defra/USA epa.org/European environment agency
Disclaimer: The information supplied in this technical sheet is for guidance only and should not be construed as
warranty of any kind. This document is not legal binding and is based on average results from current
production. Unless otherwise stated, values cannot be considered as minimum to be satisfied. Purchaser is fully
responsible for determining the product suitability for its intended application. Technical details are subject to
change without prior notice. Please contact Natural AdCampaign Inc for any additional information you may
require.