EMBARGO: 5:50pm (AEST) 5 February 2014
HOLDEN’S COLLABORATION
WITH GM INDIA TAKES CENTRE STAGE
General Motors India today unveiled the Chevrolet Adra, a global compact SUV concept
which debuts GM India’s design and engineering talent while demonstrating Holden’s Global
Design Centre’s ongoing role as a regional centre of excellence.
Conceived, designed and developed by GM India, Adra is the first concept created by
General Motors Technical Centre India (GMTC-I) specifically for the emerging Indian market.
Collaborating with GM India, Holden supported the development of the Chevrolet concept
and was responsible for the construction and fabrication of the show car, being one of only
two design centres in the GM world with this capability.
Michael Simcoe, Executive Director GMIO Design, said the Chevrolet Adra clearly illustrated
GM’s collaborative approach to global design programs.
“Traditionally, work that took place in Australia would be seen on Australian roads. That’s no
longer how we operate,” Mr Simcoe said.
“Today, GM designers work on global programs, the majority of which are for international
markets and Adra is a perfect example of this.
“The concept clearly showcases GM India’s impressive creative design talent and strong
understanding of this emerging market.
“And Holden’s design capabilities are recognised worldwide. They have a reputation for
being a mature and highly experienced design centre with incredible scope including
creative design, clay modelling, animation, colour and trim and fabrication.
“The end result is a show car that is sure to impress the Indian public and one that GM India
should be incredibly proud.”
The Adra SUV concept is designed to meet the unique needs of the Indian consumer and
fulfil the demands of next generation car buyer. With all the benefits of a traditional SUV in a
small and affordable vehicle, Adra boasts stunning design, all-round visibility, high ground
clearance, generous interior space and emotional appeal.
On display at the New Dehli Auto Show from 5 – 11 February 2014, the concept is testament
that Chevrolet is committed to introducing products that meets Indian needs.
CONTACT:
Kate Lonsdale
National Manager – Product Communications
GM Holden
03 9647 2293 or 0409 629608
kate.lonsdale@gm.com