MARTIJN VAN DER ZEE
SVP E-Commerce Air France-KLM
Martijn van der Zee was born in The Hague in 1971.
After graduating in Transport Economics and Marketing at the Erasmus University Rotterdam, Netherlands in
1995, Martijn van der Zee joined KLM Royal Dutch Airlines as a financial trainee. Within the Commercial
Division of KLM, he has held management positions in Network planning and Pricing & Revenue Management,
before being appointed as VP Distribution & E-commerce on December 1st 2006. On July 1st 2008, this position
has been included in the new joint commercial Air France/KLM organization, as SVP E-commerce for Air
France/KLM Group and member of the KLM Executive Committee.
His current responsibilities include all Air France KLM’s strategies and policies concerning E-commerce to
optimize all activities on and related to airfrance.com and klm.com (e-sales, e-services, e-acquisition, social
media and mobile).
KLM is a recognized international frontrunner in Social and Digital Marketing and has been awarded many
times for their innovative and disruptive actions in this area.