University of Canberra
Academic Policy and Review Group
REACCREDITATION FORM (cover sheet)
COPY OF ‘GOOD/EXEMPLAR FEEDBACK’ ̶ 2. ACADEMIC ASPECTS
Course Name &
Code
2. Academic
Aspects
Feedback text -
Bachelor of
Communication
in Advertising,
211JA (replacing
981AA)
2. Academic
Aspects
Good
Text from the Submission Form (reaccreditation form )
(from feedback
form)
Comment on any recent or planned course renewal.
The Bachelor of Communication in Advertising is one degree in a suite of Bachelor of Communication degrees in the
Discipline of Journalism and Communication. The other degrees are Bachelor of Communication in Journalism,
Bachelor of Communication in Public Relations, Bachelor of Communication in Media and Public Affairs
(‘Communication courses’).
(a)
The Bachelor of Communication in Advertising and related double degrees are unique in the ACT
marketplace. UC has a long tradition of teaching Communication, with excellent graduate destination outcomes
and affiliation with professional associations in the field. The impact on graduate demand, the course image and
reputation is strong. The course was renamed and restructured to better reflect its common disciplinary basis in
Communication Studies and the integrated nature of the rapidly changing marketing communication industries. The
course is clearly grounded in research-led teaching while maintaining the distinct professional orientation of
advertising and marketing communication. In tandem with the other Communication degrees in the discipline, this
degree provides economic efficiency and increased student flexibility, enabling students to tailor their degree, for
example, with functional majors, while offering foundational professional, theoretical and research training.
(b)
Within the discipline, the introduction of four unrestricted majors widens access to the study of
communication for students across UC, recognising its centrality to a range of disciplines and professions. The
degrees provides pathways from cognate Diploma courses delivered by UC College, UCIT and CIT, and to existing
Honours, coursework Masters and higher degrees by research. At the Discipline level, benchmarking demonstrates
that the proposed structure and content of the Communication degrees is in line with similar models in the
Journalism, Media and Communication (JoMeC) discipline across Australia (See Appendices: Blood and Putnis 2011;
Dunn 2011.)
Bachelor of
2. Academic
Good, well
Comment on any recent or planned course renewal.
Page 1 of 3
Course Name &
Code
2. Academic
Aspects
Feedback text -
Human
Nutrition, 686AA
Aspects
answered.
Text from the Submission Form (reaccreditation form )
(from feedback
form)
The BHN underwent a review during the second half of 2012 and approved by Academic Board 12th November
2012. The review was based upon previous performance measures, student comments and staff feedback. As a
result of the review, 3 new units have been introduced and the core unit structure changed. The three new units
include: two first year units, Introductory Nutrition and Introduction to Food Science; and, a third year unit
International Nutrition. The inclusion of these units was to increase the number of nutrition units and the depth of
nutrition taught in the course. In addition, the restricted electives have been replaced by open electives. A staged
introduction of the BHN changes will be undertaken to take account of the differing cohorts of students currently
enrolled in the course.
The impact of these changes is unknown as they will not take effect until Semester 1, 2013.
We are currently developing a Bachelor of Human Nutrition (Honours) course with a proposed commencement
date of July 2013. Students with a high GPA (>6) will be encouraged to enrol in this 4th year option to the BHN.
Master of Clinical
Psychology,
742AA
2. Academic
Aspects
2(b) The
Subcommittee
was impressed
with your
retention,
progression and
student
satisfaction
rates, as well as
your results on
the Generic
Skills and Good
Teaching Scales.
5(e) The
Subcommittee
wished to
Comment on any relevant performance measures (attrition, retention, progression and student satisfaction)
identified in the Annual Course Report (ACR) as needing improvement.
Generally there is almost no attrition from the MCP, retention is excellent 2012 ACR progression rate 100% and
student satisfaction rated at 100%. In the 2013 Course report I recommended continuing to improve our
research performance, though this has been strengthened with the appointment of Professor Boer and Dr
Magor-Blatch being awarded her PhD. We are stretched to provide the needed clinical supervision as a faculty
and the appointment of a clinical facilitator would greatly assist the load on faculty.
The 2012 ACR shows the highest ratings of 100% for GSS, GTS and overall satisfaction OSS which are all above
faculty average of 84-86%. The qualitative feedback on the 2012 ACR was very good overall. In all these
measures we are above Faculty targets.
Targeted student support
Are any particular forms of support (in addition to standard UC services), offered to students in this course who need
extra help, on commencement or later if identified as at risk? How do students know of and access these services?
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Course Name &
Code
2. Academic
Aspects
Feedback text -
Text from the Submission Form (reaccreditation form )
(from feedback
form)
compliment you
on your
targeted
student support.
This is an
example of good
practice.
MCP students have a dedicated MCP room which allows considerable peer support. In the 2012 ACR this was
raised as an issue in the qualitative comments and this is a dramatic improvement in facilities. The faculty provide
considerable clinical supervision (also research supervision) which means that we know the students well and can
usually identify any needs reasonably early.
The faculty work very closely with students in the clinic. We sit in with sessions of assessment, work on complex
reports and generally supervise work closely in a highly supportive way.
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