PRESS RELEASE
6th May 2014
Beef sire YouTube channel offers a glimpse of the
sector’s best bulls
Several of Cogent Breeding’s highest ranking beef bulls are now
available to view online via the company’s recently launched Signature
Beef YouTube channel.
Cogent’s new Signature Beef channel on YouTube features a series of short
videos show-casing some of the company’s best selling beef sires. The channel
currently features a selection of bulls from the Aberdeen Angus, Charolais,
Limousin, Hereford and Beef Shorthorn breeds, and will be constantly updated
with new bulls from other breeds including British Blue, Simmental and the
increasingly popular Stabiliser breed.
“The new Signature Beef channel complements Cogent’s well-established dairy
channel which has proved a real hit amongst our online viewers,” explains
Gareth Scott, beef sales manager for Cogent.
“There are over 60 bulls from 16 breeds in the Cogent Signature Beef range and
the videos add a welcome third dimension to traditional printed bull brochures,
giving commercial farmers and pedigree breeders a better mental image of each
bull’s conformation and locomotion. Sometimes it can be challenging to decide
which sire is correct for each individual farming system, but hopefully the videos
will give viewers a better understanding of each bull’s physical traits,” Mr Scott
adds.
“The video of Balthayock Hamish – the breed-leading Charolais bull – has
received almost 2,000 views in less than two months and indicates the level of
interest in our top-ranking bulls. His viewing figures also highlight the
increasing shift towards using social media as a commercial decision-making
tool, and we look forward to bringing more videos to our expanding beef
audience.”
Cogent’s Signature Beef YouTube channel can be found by searching for “Cogent
Signature Beef” on YouTube or by following this link:
https://www.youtube.com/channel/UCenCh0bpAySLTO5GH82CtUA
-EndsNotes to editors
- Cogent is the pioneering business behind sexed semen technology and supply and is
the UK market leader. It is wholly owned by the Grosvenor Estate, and from its
headquarters on the Grosvenor Estate in Cheshire, has established a market-leading
reputation for its world-class UK breeding programme.
- Cogent's distinguished selection of high reliability UK proven bulls offers dairy and
beef farmers an unprecedented combination of production, type and value.
- In 2011, Cogent acquired the business and marketing rights of World Wide Sires UK,
the highly-regarded cattle-breeding business, and Dairy Daughters, the UK’s first
direct supplier of Holstein semen. These businesses remain a key part of the Cogent
business, and Cogent remains the exclusive supplier of WWS US products in the UK.
- For more information, please contact Catherine Jackson on 01244 622 074 or via
email at catherine.jackson@cogentuk.com
The text from this news release can be downloaded directly from the
Agriculture/Livestock section of the ABC (Agribusiness Communications Ltd)
Press Centre at www.abccomms.co.uk