Terms of Reference
Consulting Services – Communications Specialist (3 person months intermittently over 5 months)
Individual Consultant
1.
BACKGROUND AND RATIONALE
PLEASE REFER TO http://www.adb.org/projects/45010-002/main for Project Administration Manual,
which contains project and this assignment related information.
2.
TERMS OF REFERENCE
1. The communication specialist will have a graduate degree in communication, political science, and
social sciences or similar, and at least 7 years of experience in conducting stakeholder analysis and
preparing and implementing communication strategies and plans. Knowledge and experience of issues
related to youth unemployment, technical and vocational education and training (TVET), active labor
market policies, and grievance redress will be a plus. The specialist will work with the Ministry of Labor
(MOL), the Ministry of Education, Culture and Science (MECS) and the Project Implementation Unit (PIU)
to develop and implement communication strategies and plans. The assignment may require few travels,
if any, to countryside with total duration of about 10 days. Specifically, the specialist will:
Identify stakeholders in TVET and conduct stakeholder analysis in preparation of a communication
strategy and plan to market benefits of industry-driven TVET system.
(ii) Prepare a communication strategy to (a) sensitize industry and professional associations, and
employers to competency-based training and assessment, and occupational standards; (b) market
benefits of TVET and improve public image of TVET; (c) reduce gender stereotyping of occupations,
especially in agriculture, construction, and transportation and storage sectors; (d) market TVET
programs and courses for the key occupations supported under the project; and (e) sensitize the
public to reform policies in the TVET sector.
(iii) Prepare a plan including but not limited to action, timing, costing for communication activities
targeted at different stakeholders in industry-driven TVET system.
(iv) Assist the MOL in implementing the communication strategy and plan.
(v) Identify stakeholders in career information and guidance for junior secondary students and conduct
stakeholder analysis in preparation of a communication strategy and plan to sensitize different
stakeholders to the importance of career information and guidance.
(vi) Prepare a communication strategy to (a) sensitize the public to the importance of career
information and guidance for senior secondary students; (b) improve coordination and
collaboration between different stakeholders in career information and guidance for junior
secondary schools; (c) enhance participation of local employers, enterprises, and communities in
career information and guidance activities; and (d) address gender issues related to career
development.
(vii) Develop a plan including but not limited to action, timing, costing for communication activities
targeted at different stakeholders in career information and guidance.
(viii) Prepare a communication strategy to (a) sensitize the public to the objectives and processes of
senior secondary education reforms; (b) inform students, parents and teachers of different options
for senior secondary education created under the reforms; and (c) improve coordination and
collaboration between different stakeholders in senior secondary education reforms.
(ix) Develop a plan including but not limited to action, timing, costing for communication activities
targeted at different stakeholders in senior secondary education reforms.
(x) Assist the MECS in implementing the communication strategies and plans.
(xi) Prepare a monitoring report template for communication activities.
(xii) Review legal frameworks and institutional arrangements for grievance redress and design a projectspecific grievance redress mechanism and administrative tools.
(i)
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(xiii) Develop communication strategies and plans for the project and assist the PIU in implementing
them.
3.
CLIENT’S INPUT AND COUNTERPART PERSONNEL
(a)
Services, facilities and property to be made available to the Consultant by the Client: table, chair,
access to printer, copier, internet at PIU office.
(b) Professional and support counterpart personnel to be assigned by the Client to the Consultant: Not
applicable.
(c)
Client will provide the following inputs, project data and reports to facilitate preparation of the
reports: All the data available with Government and TVET providers and senior secondary schools.
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TABLE 1:
Deliverable
1. Report – 1
in Mongolian and
English Languages
(each 2 copies + soft
indexed copy in
native and PDF files)
1. Report - 2
in Mongolian and
English Languages
(each 2 copies + soft
indexed copy in
native and PDF files)
2. Report – 3
in Mongolian and
English Languages
(each 2 copies + soft
indexed copy in
native and PDF files)
DELIVERABLES AND PAYMENT EVENTS
Contract
amount
Timing
financing
(remuneration
part)
Review of legal frameworks and institutional arrangements for grievance redress and design a 23 December 2015
evenly
project-specific grievance redress mechanism and administrative tools (fully endorsed by the ADB and
distributed
GOM).
over the
Communication strategies and plans for the project and assistance to the PIU in implementing
Contract
them.
duration
Specification / Content / Payment event
(the deliverables below does not limit deliverables that are included in the detail tasks listed under
the detailed tasks in the Terms of Reference above)
Which includes among other matters:
Stakeholders in TVET and conduct stakeholder analysis.
Communication strategy to (a) sensitize industry and professional associations, and employers to
competency-based training and assessment, and occupational standards; (b) market benefits of TVET
and improve public image of TVET; (c) reduce gender stereotyping of occupations, especially in
agriculture, construction, and transportation and storage sectors; (d) market TVET programs and
courses for the key occupations supported under the project; and (e) sensitize the public to reform
policies in the TVET sector.
Plan including but not limited to action, timing, costing for communication activities targeted at
different stakeholders in industry-driven TVET system.
Assistance to the MOL in implementing the communication strategy and plan.
Which includes among other matters:
Stakeholders in career information and guidance for senior secondary students, stakeholder
analysis in preparation of a communication strategy and plan to sensitize different stakeholders to the
importance of career information and guidance
Communication strategy to (a) sensitize the public to the importance of career information and
guidance for senior secondary students; (b) improve coordination and collaboration between different
stakeholders in career information and guidance for senior secondary schools; (c) enhance participation
of local employers, enterprises, and communities in career information and guidance activities; and (d)
3
1 February 2016
25 February 2016
4. Progress Report1
in Mongolian and
English Languages
(each 2 copies + soft
indexed copy in
native and PDF files)
5. Progress Report2
in Mongolian and
English Languages
(each 2 copies + soft
indexed copy in
native and PDF files)
address gender issues related to career development.
Plan including but not limited to action, timing, costing for communication activities targeted at
different stakeholders in career information and guidance.
Communication strategy to (a) sensitize the public to the objectives and processes of senior
secondary education reforms; (b) inform students, parents and teachers of different options for senior
secondary education created under the reforms; and (c) improve coordination and collaboration
between different stakeholders in senior secondary education reforms.
Plan including but not limited to action, timing, costing for communication activities targeted at
different stakeholders in senior secondary education reforms.
Assistance to the MECS in implementing the communication strategies and plans.
Prepare a monitoring report template for communication activities.
Assistance to the MOL in implementing the communication strategy and plan.
Assistance to the MECS in implementing the communication strategies and plans.
Assistance to the PIU in implementing strategies and plans.
Updates to the strategies and plans as needed.
Monitoring of communication activities.
Assistance to the MOL in implementing the communication strategy and plan.
Assistance to the MECS in implementing the communication strategies and plans.
Assistance to the PIU in implementing strategies and plans.
Updates to the strategies and plans as needed.
Monitoring of communication activities.
Findings, lessons learnt, recommendations
Page 4 of 4
25 March 2016
25 April 2016