「健康促進理論與實踐」課程大綱及進度表
開課系所
公衛所
開課學年
101
開課學期
1
課程名稱(中文)
健康促進理論與實踐
課程名稱(英文)
Health Promotion Theories and Practice
課程碼
T851900
分班碼
0
先修科目
none
學分數
3
開課教師
胡淑貞
e-mail
shuhu@mail.ncku.edu.tw
電話
06-2353535 ext. 5599
Office Hours
By appointment only
課程概述
瞭解影響民眾無法從事健康生活之因素，學習健康促進理論與方法，發
展不同層次的改變或介入技巧。
教學目標
After finishing this class, students will learn the following knowledge and
skills:
(1) The concepts and development of health promotion.
(2) Why people do not practice healthy lifestyle.
(3) How to apply theories and strategies to change human’s behaviors.
(4) How to evaluate a health promotion program.
評量方式
1. Homework 20%：
同學們兩人一組，每組選擇一個有興趣的行為，於上課前先研讀該週
要上的理論，並運用該理論於所選擇的行為上。作業於每週上課時繳
交，做為課堂討論之用。
2. Paper report 10%：
為增強同學研究能力，本課程每個理論皆附有一篇研究實例，每週安
排同學做上述研究文獻報告。
3. Mid-term report (I) 20%:
每組同學針對所選擇的行為，進行相關文獻回顧，包括行為問題的嚴
重性或重要性、如何測量該行為、及影響人們從事該行為的因子。
4. Mid-term report (II) 20%:
每組同學選擇一個適合的理論，進行該理論近五年之研究文獻回顧。
5. Final report 30%：
每組同學選擇一個有興趣的場域、對象及行為問題，運用本課程所學
之相關理論，研擬一個具體可行之健康促進計畫。
課程大綱
Time Date
1
9/19
Topics
Introduction
Concepts of Health Behavior and Health Promotion
Health behavior in the context of the “new” public Health
How theory informs health promotion and public health
Measurement and design of health promotion research
Double-ten festival (Holiday)
Value-expectancy theories:
Theory of Planned Behavior (TPB)
Information-Motivation-Behavioral skills model (IMB)
The 5th Alliance for Healthy Cities Global Conference (Break)
Mid-term report (I)
Models based on perceived threat and fear appeals:
Health Belief Model (HBM)
Protection Motivation Theory (PMT)
Stage models for health promotion
Transtheoretical Model of Change (TMC)
Precaution Adoption Process Model (PAPM)
The Behavioral Economics of Health Behavior
2
9/26
3
4
5
10/03
10/10
10/17
6
7
8
10/24
10/31
11/07
9
11/14
10
11/21
11
11/28
12
12/05
13
12/12
14
15
12/19
12/26
16
01/02
Mid-term report (II)
Ecological approaches in the new public health
Bronfenbrenner’s Model
Behavioral Ecological Model (BEM)
The PRECEDE-PROCEED planning model
17
01/10
Evaluation for health promotion programs
18
01/17
Social cognitive theory applied to health behavior
Social Cognitive theory (SCT)
Theory of Self-Efficacy (SE)
Health communication theory, Social marketing and tailoring:
The Elaboration Likelihood Model (ELM)
Social Marketing (SM)
Theory of Diffusion of Innovation (DOI)
Final report
Readings
Ch. 1-2
Ch. 12
Ch. 4
Paper 1, 2
Ch. 5
Paper 3, 4
Ch. 6
Paper 5, 6
Ch. 7
Paper 7, 8
Ch. 8
Paper 9, 10
Ch. 9
Paper 11, 12
Ch. 10
Paper 13
Ch. 11
Paper 14
Ch. 3
Paper 15
Ch. 13-14
Paper 16
參考書目:
DiClemente RJ, Salazar LF, Crosby RA (2013) Health Behavior Theory for Public Health.
Jones & Bartlett Learning, LLC.
李蘭等著 (2010) 健康行為與健康教育，巨流出版社。
Selected articles:
1. Rashidian A, Russell I (2011) Intentions and statins prescribing: can the Theory of
Planned Behavior explain physician behavior in following guideline recommendations?
Journal of Evaluation in Clinical Practice 17: 749–757.
2. Osborn CY, Egede LE (2010) Validation of an Information–Motivation–Behavioral Skills
model of diabetes self-care (IMB-DSC). Patient Education and Counseling 79: 49–54.
3. Noroozi A, Jomand T, Tahmasebi R (2011) Determinants of breast self-examination
performance among Iranian women: an application of the Health Belief Model. Journal of
Cancer Education 26:365–374.
4. Lwin MO, Stanaland AJS, Chan D (2010) Using Protection Motivation Theory to predict
condom usage and assess HIV health communication efficacy in Singapore. Health
Communication, 25: 69–79.
5. Kroll C, Keller Ref, Scholz U, Perren S (2011) Evaluating the decisional balance construct
of the Transtheoretical Model: are two dimensions of pros and cons really enough? Int J
Public Health 56:97–105.
6. Elliott JO, Seals BF, Jacobson MP (2007) Use of the Precaution Adoption Process Model
to examine predictors of osteoprotective behavior in epilepsy. Seizure 16: 424—437.
7. Yang CC, Chiou WB (2010) Substitution of healthy for unhealthy beverages among
college students: a health-concerns and Behavioral-Economics Perspective. Appetite 54 :
512–516.
8. Cherukupalli R (2010) A Behavioral Economics Perspective on tobacco taxation. Am J
Public Health 100:609–615.
9. Martin Ginis KA, Latimer AE, Arbour-Nicitopoulos KP, et al (2011) Determinants of
physical activity among people with spinal cord injury: a test of Social Cognitive Theory.
Ann. Behav. Med. 42:127–133.
10. Mizutani S, Ekuni D, Furuta M, Tomofuji T, Irie K, Azuma T, Kojima A, Nagase J,
Iwasaki Y, Morita M (2012) Effects of Self-Efficacy on oral health behaviors and gingival
health in university students aged 18- or 19-years-old. J Clin Periodontol 39:844–849.
11. Flynn BS, Worden JK, Bunn JY, Connolly SW, Dorwaldt AL (2011) Evaluation of
smoking prevention television messages based on the Elaboration Likelihood Model.
Health Education Research 26(6): 976–987.
12. Menzel NN, Shrestha, PP (2012) Social Marketing to plan a fall prevention program for
Latino construction workers. Am. J. Ind. Med. 55:729–735.
13. Dingfelder HE, Mandell DS () Bridging the research-to-practice gap in Autism
intervention: an application of Diffusion of Innovation Theory. J Autism Dev Disord
41:597–609.
14. Umemoto K, Baker CK, Helm S, Miao TA, Goebert DA, Hishinuma ES (2009) Moving
toward comprehensiveness and sustainability in a Social Ecological Approach to youth
violence prevention: lessons from the Asian/Pacific Islander Youth Violence Prevention
Center. Am J Community Psychol 44:221–232.
15. Weir C, McLeskey N, Brunker C, Brooks D, Supiano MA (2011) The role of information
technology in translating educational interventions into practice: an analysis using the
PRECEDE/PROCEED model. J Am Med Inform Assoc 18:827-834.
16. Van Acker R, De Bourdeaudhuij I, De Cocker K, Klesges LM, Cardon G (2011) The
impact of disseminating the whole-community project ‘10,000 Steps’: a RE-AIM analysis.
BMC Public Health 11:3.