India to demonstrate its qualities in EMO
India will have a very active presence in EMO-Hannover 2011, demonstrating as a profitable and
reliable long-term partner, with capacity for innovations & value-additions in terms of design and
manufacturing productivity, backed by ethical commercial practices.
Author:
Shekhar Jitkar, Efficient Manufacturing, India
shekhar.jitkar@publish-industry.net
Being present at EMO is an absolute must for all manufacturers of production technology aiming to
serve customers on the international market and to demonstrate their competence, efficiency and
capacity to them. From 19 to 24 September 2011, international manufacturers of production technology
will be presenting "More than machine tools" at the EMO-Hannover in Germany. The show covers the
entire spectrum of modern metalworking technology - the latest machines and efficient technical
solutions, product-related services, sustainability in manufacturing and much more.
At this time when the economic conditions have again become uncertain, being competitive is a must
for every manufacturer today. In this context, each and every innovation that contributes to increased
manufacturing efficiency and competitiveness is more than welcome. That’s where Indian machine tool
industry has built its strengths & capabilities which offers a good value proposition for the end-users –
a right mix of technology, performance and value. The same will be showcased at EMO-Hannover this
year in the form of a display of innovative products and technologies.
India has planned to make its enthusiastic and dynamic presence in the event, thanks to the focused
efforts from IMTMA (Indian Machine Tool Manufacturers’ Association). About 24 companies from India
would be participating in EMO 2011, displaying their capabilities in terms of efficient manufacturing
technology, comprehensive engineering skills, supported by speedy service in order to master the
effects of the crisis quickly and to be competitive on the global market.
At the same time, a very well-marketed presence of India at the show should surely generate great
opportunities not only for the Indian machine tool industry but also for the end-users and
distributors/agents from all over the world. India will offer visitors the perfect opportunity to establish
long-term business contacts, experience technology breakthroughs, pave the way for cooperation
agreements, and tap the growing business potential. The displays include both entry-level and highend machines, turning centers, machining centers, grinding machines, tool turrets and automatic tool
changers, cutting tools and a host of machine tool accessories.
Focus - India
Indian products and technologies have been getting a well-deserved recognition in the global markets
since the last few years. Exports from India are increasing; leading the way are custom-engineered
products, unlike China and Taiwan which are basically known for low-value standard products. Also, the
feedback shows that communication with Indian companies is much easier and convenient as compared
to other Asian countries. That’s why probably Indian companies are preferred nowadays by foreign
multinationals for business partnerships. So, overall, the exhibitors from India are quite optimistic about
the response for their displays from EMO this year. All of them are looking forward to meet end-users
from various industrial sectors and distributors/agents from all over the world.
As Parakramsinh Jadeja, CMD, Jyoti CNC Automation, comments, “today, mindsets are changing and
growth is the buzzword in global machine tool industry. With this, we expect highest ever success for us
in our 5th successive presence at EMO”.
Indradev Babu, MD, UCAM, observes an improved level of manufacturing activities in Europe and the
US, resulting into a stronger demand for machine tools in these regions, in addition to that in Asia.
Pragati Automation has been participating in EMO since last 20 years. According to A V Sathe,
Chairman, Pragati Automation, EMO helps in marketing the made-in-India brand, which otherwise is
tough.
D D Mulherkar, VP, Machine Tool Division, Premier Ltd, looks at EMO as an event that displays the bestof-best in the metalworking world.
N K Dhand, CMD, Micromatic Grinding Technologies, feels that it is must for every machine tool player
who wants to expand globally to be present in EMO. According to Dhand, there will be an increase in the
number of people from Asia and particularly India coming to this year’s show.
On the technology front, S N Mishra, Vice Chairman, BFW, opines, “we will not be surprised to witness
several new technologies making a first-time appearance at EMO 2011 - software in native lingo,
generative manufacturing, nano-machining, establishment of 3D, more environment-friendly techniques,
fascinating aesthetics, crazy tolerances, and a lot many; and India will have a great show this time”.
For S G Shirgurkar, MD, Ace Designers, EMO will help Indian companies in understanding global
challenges, systematically analyzing the markets and accordingly introducing machine models.
Exhibitors’ views
After a long gap of 4 years since the last edition of EMO-Hannover and with the improving business
conditions, Indian exhibitors and visitors are looking forward to tap the opportunities in the show. Apart
from the companies mentioned below, the exhibitors’ list also includes the names such as: Abhijat
Equipments, BIPICO, Chennai Metco, CP Grat-Ex Mfg Co, Fenwick and Ravi, Forbes & Company,
Gaurav Engineers, Hittco Tools, J N Tools, Jain Diamond Tools, M K International, Precision
Machinekraft, Shobha Industries, Sphoorti Machine Tools, etc.
Parakramsinh Jadeja, CMD, Jyoti CNC Automation
“With our display of entry level machines to high-tech sophisticated 5-axis machines, we are optimistic to
end up with our booth as a crowd puller for the people who are sincerely eager to have a taste of
technology”
S N Mishra, Vice Chairman, BFW
“In this edition of EMO, we intend to establish a better connect with the customers overseas & we also
look at the show as an opportunity to finalise new business relations and acquire better technology”
D D Mulherkar, VP, Machine Tool Division, Premier Ltd
“The objectives of our participation in EMO is to showcase our technical capabilities, to have strategic
alliances for marketing and component outsourcing, and to find opportunities for sharing R&D facilities
and joint manufacturing with international players”
S G Shirgurkar, MD, Ace Designers
“We see an upward trend for machine tool industry in Asia & Europe, and we are using the platform of
EMO to strengthen our dealers’ network in these regions by providing solid technical support and quick
deliveries”
N K Dhand, CMD, Micromatic Grinding Technologies
“Since EMO attracts many dealers/distributors from all over the world, our participation in EMO will help
extend & strengthen our distribution network in Europe & other regions”
A V Sathe, Chairman, Pragati Automation
“EMO is directly responsible for getting us customers even from far-off places like Japan and Brazil.
That’s why participation in this show is absolutely important for us for our export thrust.”
Indradev Babu, MD, UCAM
“We are displaying not just our product range but also our technical capability in EMO. In the show, we
would be strategically working to build new selling partner network around the globe and particularly in
Europe.”
Sunil Taneja, MD, Axis
“We expect not only good business deals in EMO but are also looking forward to see latest trends in
manufacturing technology and network with best brains in the world who use tools and make tools.”