MEDIA INFORMATION
e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Content
Page
The e-miglia presents itself
Press release: Already almost a classic
Press release: E-mobility for everyone – explain and experience
Press release: the path is the goal
Press release: new appealing and electrifying starting field
Press release: kick-off event and start on August 12th in Munich
Participants 2012
Rally facts
Route and course
Excerpt from the regulations
Results 2010 and 2011
Organization & multimedia
Media services and contact
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Partner of the e-miglia:
AvD
TÜV SÜD AG
Schletter
Engadin St. Moritz
Grossglockner High Alpine Road
BEM e.V.
REBEL Structure
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
The e-miglia presents itself
Yes, its name is based on big tradition and yes, it has something to do with motorsport. One of the
classic street rallies started 101 years ago and produced big names which still leave their mark on
the automobile industry to this day. Ettore Bugatti, Vicenzo Lancia and Giovanni Agnelli, just to
name a few.
If the e-miglia can bring about even half of that, it has achieved twice as much.
The e-miglia is the first international e-rally, “quiet“ and with zero-emission through gorgeous
landscapes and nature. Only for electro mobiles with 2, 3 or 4 wheels.
For the third time, the rally is setting off from Munich on August 12th. The finish-line will be crossed
on August 16th in the famous Swiss resort St. Moritz. In between lay 800 km, and daily stages of
up to 200 km along beautiful routes. There’ll also be sportive challenges in form of time trials on
blocked-off terrain.
The REBEL Group originates the emiglia in 2010 with clear-cut goals
in mind: To show the world how
competitive and effective, as well
as dynamic and alive electric
mobility is.
Head of the company Christian M.
Herles: “The e-miglia is an
initiative of the REBEL Group.
Longstanding years of experience
in motorsport provide the basis
here to realize new ideas
professionally. We want to
demonstrate emotionally, as well
as in action what e-mobility can
already do and at which stage this
new technology is, in order to
build the trust of the car drivers.“
In 2010, the premiere of the e-miglia, the skills of e-mobility already became evident. This
innovative future technology is becoming more and more important, if individual mobility is to be
maintained. Herles: “One certainly needs good partners, in particular in order to realize visionary
projects such as the e-miglia. The AvD and the TÜV SÜD AG are with the e-miglia for the third year
and have even strengthened their commitment. That makes us happy and affirms us. In addition
we were able to integrate even more highlights into the route with the Grossglockner and St. Moritz
for the second time. A lot of vision and courage are needed on the part of the partners in order to
support this adventure of the next generation not only financially."
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
e-miglia 2012: Already almost a classic.
Third year of the international rally for electric vehicles
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Dates: August 12th - 16th, 2012
Route: From Munich to St. Moritz - approximately 800 km zero-emission rally
Participation registration: From March 1st , 2012 on
For the third year already, the e-miglia is starting on a tour through four Alpine countries with
purely electrically powered vehicles. What started as a big adventure for the participants,
partners and organizers in 2010, has established itself today and is a constant in the still
young world of new mobility. With the e-miglia, e-mobility could and can demonstrate that the
different vehicle types master big challenges without difficulty. The proof of the suitability for
everyday use of those vehicles available on the market, is beyond question, since the average
43 km which a German covers per day, is mastered by the electric vehicles with ease no
matter how steep the incline.
Traditionally the registration for the e-miglia 2012 opens on March 1st on www.e-miglia.com.
There are a total of 30 starting positions available. Until June 15th everyone with a valid
driver's license and a purely electrical vehicle can register for the constancy rally. In four daily
stages the route leads from Munich through Austria to Italy and ends in the Swiss holiday
domicile St. Moritz. The entire route of the e-miglia marks one big accomplishment assessment
for the participants. Up to 280 km a day are covered, including the highest passes of the
Alpine region. The score is settled at the destination, because it remains exciting until the last
moment. Decisive for the victory are the special stages and the evaluation of the electric
power consumption which became part of the Regulations in 2011.
The variety of different vehicle types at the e-miglia already becomes evident when looking at
the three best placed cars from last year.
Through meticulous preparation and precise training, Tim Ruhoff in the sportscar Tesla
Roadster, was able to win the overall standing in 2011, after he had already secured the title
in 2010. Christian Wenger-Rosenau in a Jetcar, especially designed and built for this event
placed second. The city car Think City, which was driven by the rally experienced Walter
'Fuzzy' Kofler, secured the third place on the podium. In that way, the top placements from
2011 create a mixed image of the vehicles, as well as of the participants and that again proves
that everyone has a fair chance at the e-miglia.
Registration now on www.e-miglia.com
Facebook, e-miglia: http://www.facebook.com/emigliarallye
Facebook, Emilia Elettrica: http://www.facebook.com/emilia.elettrica
YouTube: http://www.youtube.com/emiglia2010
Twitter: https://twitter.com/#!/emiglia_rally
Blog: http://e-miglia.blogspot.com/
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
e-miglia 2012: E-mobility for everyone – explain and experience
The “the-electric-avenue Expo” (tea) and the “e-miglia” are connected through these
common goals: to make electric mobility tangible, practicable, understandable and
appealing for everyone. Both events, the exposition Friedrichshafen from May 17 th–
20th,2012, as well as the international e-rally from August 12th-16th,2012, will show
how an electrically operated sports car gains momentum and how an e-bike speeds
up.
The exhibition “the-electric-avenue” in Friedrichshafen is one year older than the international
rally e-miglia. Both initiatives are part of the Rebel Media Group. CEO Christian Herles: “We're
convinced that the future belongs to alternative actuation. A lot of our energy is focused on
this subject matter, which we highlight while taking many aspects and consumer needs into
consideration. With the e-miglia we want to present e-mobility as sporty and emotional on an
international level by showing a big media-based commitment. The trade fair supplements the
offer for the end consumer with comprehensive information, lectures and test drives.”
What's new on the market of electric mobility? What do the current surveys of the
manufacturers look like? What professions are arising from e-mobility and what does it even
feel like to drive an electric car? The exposition “the-electric-avenue” will provide answers to a
wide range of questions from May 17th-20th,2012. “Experts and end consumers likewise are
addressed and can have a twofold experience: on the one hand, they can have an active
experience by engaging in a test drive on either of the two driving courses, on the other hand,
the visitors receive lots of information from the exhibitors, as well as from the presenters of
the new eTalks”, trade show director Klaus Wellmann describes the concept. All in all, around
30 exhibitors, such as Mitsubishi, Nissan, Tesla, Opel and Smart will be presenting their
current models.
The trade show “the-electric-avenue” is already taking place for the fourth year and at the
same time as the oldtimer exhibition “Klassikwelt Bodensee”. The combination of classic and
modern is unique. The podium discussions with subsequent short presentations are a new
element: “There's a lot of interest in electric mobility, so we are placing even more emphasis
on information this year“, so project manager Roland Bosch.
While the expo heavily relies on information, the e-miglia proves that e-mobiles are extremely
efficient and suitable for daily use through difficult practical tests. In August, the ambitious
teams will participate in a sporty competition by embarking on a journey from Munich, across
the Alps to St. Moritz. 800 electrifying kilometers in four exciting days. So, whoever is inspired
after visiting “the-electric-avenue” Expo, where the e-miglia will also be presented, can still
register their electric mobile by June 15th, 2012 and participate in the e-miglia.
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e-miglia 2012 Dates: August 12th – 16th, 2012
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Route: From Munich to St. Moritz - around 800 km carbon neutral rally
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Registration: Open to anyone until June 15th, 2012
www.e-miglia.com
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
International rally for e-mobility: e-miglia 2012 – the path is the goal
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August
August
August
August
12th:
13th:
14th:
16th:
Start in Munich at the Deutsches Museum Verkehrszentrum
Queen stage across the Grossglockner high alpine road
Bolzano
Finale in the energy city der St. Moritz
The mobility of the future. Exclamation mark and question mark. The experts agree that the
mobility behavior will change a lot. Even though no one wants to be nailed down as to how and
with what one will be getting from point A to point B in 2050, it is beyond question that electric
mobility will play a crucial role. In 2012, the e-miglia will be showing what electro mobiles are
capable of for the third year in a row. In four daily stages the e-miglia participants will master
800 km electrically. And between A and B there's a lot of challenges, clearly a lot more than
the mobile day-to-day demands.
The starting signal will sound at exactly 5:30 pm on August 12 th at the German Museum Traffic
Center (Deutsches Museum Verkehrszentrum) near the Bavaria Park and not far away from
the Oktoberfest Wiesn. The prologue leads to Rosenheim. The next morning, the rounder’s set
out towards Austria. The first stop around noon on August 13 th is Salzburg. Here, the energy
from the photovoltaic facility of the Salzburg Congress Center will be used to fill up. In the
evening, the day's destination, kilometer 0 of the Grossglockner high alpine road in Bruck in
the holiday region of the National Park Hohe Tauern will be reached.
High, higher and awesome the participants continue on August 14 th to the Grossglockner for
the Queen's stage of the e-miglia 2012. The drive to the Edelweiss summit is a synonym for
overcoming Europe's highest alpine road and the highest point of the e-miglia. Reducing the
fees for electric vehicles is only one way the Grossglockner high alpine road shows support for
the preservation of nature and the efforts towards sustainability. Only after mastering 280 km
the day's destination Bolzano is reached. The night is spent at the Bolzano fair, which has been
dedicated to the topic of sustainability in a particular way by hosting the yearly occurring
expositions Klimahouse, Klimaenergy and, since 2011, also the Klimamobility.
The e-migliaisti get to St. Moritz, the final destination of the electric rally, through Schlanders
and the National Park Stilfserjoch. The Engadin lives of its impressive nature. To conserve it is
the first priority for the community. St. Moritz is Switzerland's 101st energy city, where the sun
shows its friendly face particularly often. The participants of the e-miglia will actually profit
from that by filling up with the solar energy of St. Moritz at the final destination. The zeroemission vehicles will make their way into the village center on the afternoon of August 16 th
where the townsfolk, tourists and spectators can celebrate the winners and marvel at the
vehicles of the present future.
e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
e-miglia 2012: New appealing and electrifying starting field
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The starting signal will sound on August 12th at 5:30 pm in Munich
The protagonists: BMW Mini E, Elma 02, Fisker Karma, Lampo3, Mercedes E-Cell, Nissan
Leaf, Peugeot iON, Tesla Roadster, Twike Active, Zerotracer, Zero Motorcycle
New rally category: EV extended range
Constancy rally through four alpine countries in 800 km: D-AUT-I-CH
When the starting signal sounds at the traffic center of the Deutsches Museum in Munich on August
12th, a colorfully mixed group of participants will set off on the 800 km long electric rally. Tim
Ruhoff from Munich will be taking part with his Tesla Roadster for the third time. Who will constitute
competition this year for the two-time winner of the e-miglia is still uncertain, since there are lots of
new faces and models. With a top speed of 220 km/h and an acceleration of 0-100 km/h in 4.5
seconds, the 420 kilowatt respectively 550 PS Swiss Lampo3 is likely to be a real Tesla chaser. The
Swiss Alessandro De Guglielmo from Rivo will be behind the wheel. Power and torque aren't the
decisive criteria for the constancy rally though, the energy consumption is also incorporated in the
evaluation. Dr. Andras Bednar from Hungary will be driving an Elma 02. For the premiere in 2010,
he had only participated with his reconstructed plug-in car which has served him loyally for years as
an escort vehicle and the journey to the starting line in Munich was already an adventure.
A special category will be presented for the first time at the e-miglia 2012. Four Fisker Karma will
be competing against one another for the victory in the new category „EV extended range“. The emiglia organizers are viewing this as a demonstration competition, in order to assess how the group
of participants will be composed and, in particular, how they can be compared. One of the partners
of the e-miglia, the Technical Control Board South (TÜV SÜD), will also be entering a Fisker.
Four Twikers will be competing in the three-wheel category. The visually unusual vehicle has gained
lots of followers in the past years and has achieved cult status. 200 km range and pedal actuation
are convincing. For the Twike pilot Francois Loeb (former Swiss National Councilor) e-mobility is a
prospect: “I've been an avid TWIKE rider since 1998 and I'm still on my first Twike! In my point of
view, the light-weight build has to be the prerequisite for exhausting the energy saving potential. “
The reward
Naturally the joy in equal-zero-emission driving and the beautiful mountain environment
surrounding the chosen route are the biggest rewards at the e-miglia. There's still a prize money
totaling € 10.000 for the participants however.
Experience e-mobility up close
Before the teams set out on the approximately 800 kilometer long stretch from Munich over the
Grossglockner to Bolzano and through the Engadin to St. Moritz on Sunday evening, the e-miglia is
inviting everyone to the public paddock in the traffic center of the Deutsches Museum at the
Bavariapark in Munich on August 12th, 2012. Everyone can experience e-mobility live there from
noon on. You'll have the opportunity to get to know more about the topic of e-mobility from drivers,
co-drivers and experts. Ranges, charging possibilities, electricity sources, recuperation techniques,
insurance coverage and roadway repair service are the FAQ of e-mobility.
e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
e-miglia 2012: Kick-off event and start on August 12th in Munich
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Public kick-off event at the traffic center of the Deutsche Museum
The protagonists: BMW Mini E, Elma 02, Lampo3, Mercedes E-Cell, Nissan Leaf, Peugeot
iON, Tesla Roadster, Twike Active, Zerotracer, Zero Motorcycle
Constancy rally for e-mobiles through four Alpine counties for 800 km: D-AUT-I-CH
Come – look - marvel – inform yourself. On Sunday, August 12th the moment has finally
arrived. The vehicles and participants of the e-miglia 2012 will gather from noon on. Everyone
is welcome to take a look at the various two- to four-wheeled vehicles powered purely
electrically, setting out on the 800 km rally route silently and with zero-emission. The location
is the lot at the traffic center of the Deutsche Museum, Am Bavariapark near the
Theresienwiese.
What can the visitors expect in the time from noon until the kick-off of the rally at 5:30 pm?
The rally drivers will appear for the registration and the technical approval. As partner of the emiglia 2012, the Technical Control Board South (TUEV SUED) will check the roadworthiness of
all the vehicles. Once again, Constantin Beims, an experienced TV host, will be presenting the
e-miglia's vehicles and their crews. Everyone is invited to inform themselves about the mobility
technology of the future free of cost. Back to the future? If you'd also like to take a look into
the past, you might enjoy visiting the traffic center (Verkehrszentrum) during the general
opening hours. Aside from the technological aspects, the economic, political, social and cultural
dimensions of traffic will also be addresses and reflected.
The history of traffic, which didn't always develop the way anticipated, is arranged in three
halls. There are various reactions to the Federal Chancellor, Mrs. Merkel's goal to have 1
million electric cars on German streets in 2020. At this point
we'd like to quote Gottlieb Daimler in 1901: 'The worldwide
demand for automobiles won't exceed one million – the
shortage of available chauffeurs being only one reason.'
Back to the museum, where the original first electric mobiles,
such as the Electric Baker, 1908, USA, the Slaby-Behringer
electric mobile, 1920, Germany (see photo), and the
Poehlmann EL 1986, Germany are all displayed. You can
marvel at the electric mobile by Gottfried Hagen from 1906.
The special exhibit 'Charged! - Electric mobility between
desire and reality' will open mid December 2012.
After such extensive impressions, everyone has the chance to get to know more about the
topic of e-mobility from drivers, co-drivers and experts. More about ranges, charging
possibilities, consumption, power sources, recuperation technique, insurance coverage,
automobile roadway repair service and more. Or one just hangs out at the adjacent beer
garden before the teams are sent off on the interesting and challenging route from Munich,
over the Grossglockner to Bolzano and through the Engadin to St. Moritz by the patron HansJosef Fell (Author of “Global Cooling“) on Sunday evening at 5:30 pm.
Additional information, the entire participant list and images on: www.e-miglia.com
e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Participants 2012
Rally facts
 Date:
August 12th -16th, 2012, technical approval August 12th / Munich
 Start/finish:
Munich – St. Moritz, approx. 800 km
 Entry fee:
€ 1.500,- per person
 Participant:
Anyone with a valid driver’s license
 Vehicles:
Electric cars, electric motorcycles with official approval for road
service
 Daily routine:
Mandatory starting time
Daily stage (max. 200 km per day)
A special stage (constancy trip)
Parc Fermé (with access for the public)
Driver briefing
 Services:
Rally organization
Road Book, route map and time schedules & GPS coordination
Driver briefings
Media support
Closing event with award ceremony
 Prizes:
€ 10.000.- for the class and overall winner
Cups / medals and honorary prizes for all participants
Official e-miglia T-shirt
 Registration:
Online registration form on www.e-miglia.com (registration is
possible for individuals, as well as two-person teams)
 Registration deadline:
June 15th 2012
e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Route and Course (with reservations)
The planning of the route in detail is completed. For 2012, the
sportive manager of the e-miglia, Richard Schalber, has clearly
enhanced the demands and challenges for man and machine. The
special stages and assessment tests, which will take place twice
daily, will be going farther, higher and be more difficult. The
beautiful route through four Alpine countries contains 4 passes and
up to 1700 meters difference in altitude.
In addition, the energy consumption will be included in the
evaluation since 2011, so economical and efficient driving will be
pay off.
Countries:
D – AUT – I – CH
Overall length: approx.
approx. 800 km
Daily range: approx.
approx. 200 km
Charging times:
midday (alternatively after about 100 km) approx. 3-4 hr
and overnight approx. 8 hours
After the technical approval of all the participating vehicles on August 12th and the kick-off event at
the Traffic Center of the Deutsche Museum, which commences at noon, the starting signal will
sound at 5:30 pm that very same day at the Traffic Center of the Deutsche Museum, Am
Bavariapark in Munich. The technical approval, as well as the start are open to anyone interested
in watching, marveling and/or engaging in some electrifying conversation.
12.8.2012
13.8.2012
14.8.2012
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16.8.2012
17.8.2012
Day zero: Techniscal approval, registration:
15 pm Public vehicle presentation: from noon on
Start: 5:30 pm for the prologue
Day 1, Rosenheim Salzburg - Bruck / Austria
Day 2, Grossglockner / Austria Bolzano / Italy
Day 3, Bolzano / Italy Engadin / Switzerland
Day 4, 3:30 pm DESTINATION Engadin / Switzerland St. Moritz, City Hall
Individual return trip
The rally organizers are supplying mobile charging stations with 230 Volt to the participants at
no cost for mandatory recharging at the starting, as well as the finish area and during the day after
approximately 100 km.
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Excerpt from the Regulations
Event:
The event e-miglia is a reliability rally. Kick-off is on August 12th, 2012 in Munich, the finishline will be crossed on August 16th, 2012 in St. Moritz, Switzerland. During this time, special
stages / constancy tests are arranged. These will take place on closed off sections of the route,
whereas the transfer stages will be going through public streets.
Participants:
Eligible are all those persons, who are in possession of a valid driver’s license, have paid their
entry fee in full, and can present the necessary documents at the administrative approval in
Munich on August 12th, 2012. Sport licenses are not required.
Vehicles:
Permitted are all vehicles with two, three, or four wheels, which are powered by an electric
motor or via a serial hybrid. All vehicles have to comply with the traffic regulationse of the
respective country of origin and have to be licensed for public road traffic. The vehicles have to
have a daily range of 200 km, though a recharging for 3-4 hours will be made possible after
100 km.
Assessment classification:
An overall winner, as well as a winner for each category will be determined.
Category 1: Double-wheeled vehicles with electric motor
Category 2: Triple-wheeled vehicles with electric motor
Category 3: Four-wheel vehicles with electric motor
Category 4: Overall
Evaluation:
The evaluation of the event is not geared towards tackling the stages at top speed. The
evaluation is solely based on the recordings of the organizer. The evaluation is based on stage
times, special stages, equability tests, as well as approached checkpoints (CP). All the
necessary information is entered in the vehicle’s control chart. The control chart has to be
presented by the driver / co-driver at the designated check points. Non-authorized entries will
lead to exclusion of the valuation.
The following time penalties are applied: (only excerpts!)
 Missing CP entry: 60 minutes added to the overall driving time.
 Failure to attend special stages/accomplishment tests: 540 minutes added to the
slowest daily time in the special stages.
 Failure to finish a special stage: 480 minutes added to the slowest daily time in the
special stages.
 In case of failure to comply with the target driving time for special stages:
a) Is the target time exceeded: the difference to the allotted time is added on as time
penalty.
b) Is the allotted time undercut: per started minute, 30 minutes are added on as time
penalty.
 Loss of control chart: 540 minutes added to the slowest daily time in the special stages
+ missing CP entries.
 Failure to participate in a day of driving: 540 minutes added to the slowest daily time in
the special stages
12
e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Excerpt from the Regulations (2)
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Non-delivery of the control chart to the rally office: 540 min.
Starting times are binding. Failaure to appear: 60 min. added
Disregarding instructions by the organization: 60 minutes added
Charging stations:
Every day, charging stations for recharging of the batteries are provided after about 100 km,
and at the stage’s destination. The maximum charging time during the stage is 3-4 hours. The
charging time at the stage’s destination amounts to 8 hours.
All of the vehicles require an adapter for a 230 Volt outlet. Every participant is responsible for
his own charging cable. The charging time designated by the organizer is not part of the
evaluation.
Room / board:
All participants are responsible for their own room and board from August 12th-16th, 2012.
The arising expenses are paid by the participant. All participants receive one packed lunch on
each driving day. The evening event (August 16th, 2012) is arranged by the organizer. The
organizer bears these costs. Extras are to be paid by the participant.
Code of conduct:
The participants have to obey the instructions of the event administration and those persons
authorized by them throughout the entire event. In case of failure to comply with the
instructions or violation of the regulations, the organizer can impose time penalties or
disqualify participants from the competition entirely.
The organizer reserves the right to change parts of the rules and regulations or the route
during the course of the competition. Protests by participants are prohibited.
Route / Navigation:
It is incumbent on the participant to choose the route. As an orientation guide, the organizer
will supply a route map, time schedules, a roadbook and GPS coordinates visual route
markings or other orientation pointers. It is imperative that the traffic rules are adhered to.
The routes are partially public and not cordoned off.
Award ceremony / end of the event:
The event ends with the awards ceremony on August 16th, 2012. The personal appearance at
the awards ceremony is presumed. Awards are not forwarded.
All at: http://www.e-miglia.com/de/regulations.php
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Results 2010 and 2011 (top 10)
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Organization:
REBEL Marketing GmbH: Marketing and Media
For decades, REBEL has conceptualized and overseen sport and lifestyle events and has carried
them out into the world. REBEL Productions GmbH is responsible for TV productions in
HighDefinition quality and international distribution. The generated footage will also be
distributed via respective project-relevant online portals, and the entire social media sector is
provided with text and images at the same time. REBEL Marketing GmbH covers the business
segments marketing, sponsoring and PR. REBEL Media GmbH is responsible for classic and new
media marketing. All three companies have established themselves in lifestyle, sport and
motorsport. In the past years, the motorsport segment was successfully serviced in the Rally
World Championship for the client Suzuki, and in the Transsyberia Rally for the Porsche AG and
Sony Ericsson. Marketing package, as well as sponsorship and BtoB are some of the service
features.
Schalber Event GmbH: Rally Logistic
The sportive management and coordination of the first e-miglia rally for
electromobiles lies in the hands of the experienced rally Richard Schalber.
Schalber was born in Hindelang, Allgaeu in 1955. Motorsport has been an
inherent part of his life since 1979. The passion turned into a profession. He has won
numerous national and international titles in Enduro- and Motocross-sports over the years and
has also developed into a partner of the industry increasingly. Companies, such as Husqvarna,
KTM, Suzuki and BMW utilize his technical knowledge and skills. He managed the motorcycle
factory team of BMW during the Rally Dakar in the years from 1998 to 2000. As the organizer,
he initiated the Transsyberia Rally 2007 and 2008, the Enduro events Transdanubia Ride, as
well as the Alto Turia Ride and currently manages the Suzuki Offroad Camp in Spain.
Multimedia:
To get an impression of what it’s about, watch http://www.youtube.com/emiglia2010
More than 11 videos of 2010 and 2011 are online.
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Media service & contact
You’ll find more downloadable information, text material and pictures for editorial usage free of
charge on:
http://www.e-miglia.com
Name: e-miglia
Pass: 2011
Press conferences:
August 12th – Munich 2 pm – co Verkehrszentrum des Deutschen Museums, Am Bavariapark 5
Accreditations:
We’re delighted if you want to experience the rally live. Whether it’s the entire route or just a
few stages. We’re happy to supply you with more details upon request.
Contact:
Head of PR -Claudia Rickmann
REBEL Marketing GmbH
Holzstraße 28-30  D 80469 Munich
Tel: +49 (0)89.2000 347 15
Fax: +49 (0)89.2000 347 29
rickmann@e-miglia.com
e-miglia TV service at a glance
The entire rally will be recorded in high definition for TV and internet by REBEL Productions
GmbH. Before and during the e-miglia 2012, we will supply you with free footage and finished
reports for coverage at no cost. The following material is available:
During the rally from Monday, August 13th on:
 Roughcut of the technical approval, press conference and start
 Highlights of the stages will be added in accordance with the current
 After crossing the finish line on August 16th, the winners and the awards ceremony
from the late evening on
 26 min. highlight show in English from September 5th, 2012 on
We'll be happy to produce customized telecasts for your editorial department about the
technology, the environment and the lifestyle surrounding the rally. It would be best if you
could contact us with regards to this as soon as possible.
We’ll be happy to supply you with the FTP download login credentials upon request.
Contact:
Uschi Hausner, Head of TV & new Media Distribution
Tel.: + 49.1744.236735
hausner@e-miglia.com
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
The partner of the e-miglia 2012
Special thanks for the great support of our strong partners:
www.avd.de
www.tuev-sued.de
www.schletter.de
www.engadin.stmoritz.ch
www.grossglockner.at
www.bem-ev.de
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
AvD supports the international electric rally once again in 2012

The e-miglia will be taking place for the third time already from August 12th - 16th
 AvD supports innovative technology and automobile tradition
 E- vehicles have to cross through 4 countries and many Alpine passes
Frankfurt am Main, 12. August 2012:
Mid-August, the automobile world will once again be electrified: For the third year in a row, the Automobile Club of
Germany (AvD) will be a strong partner of the e-miglia, the first international rally worldwide for purely electrically
powered vehicles. Matthias Braun, Secretary General of the AvD: “Even though electric cars are still a rather rare sight in
traffic, they represent a lot of the future drivetrain and vehicle concepts. Reliability, range and infra- structure – the emiglia is the ideal platform to discover the status quo. And the experiences we gather through the collaboration with the
e-miglia, we implement for our members, who are as innovation-savvy as they are tradition-conscious.”
In four daily stages the route leads from Munich, through Austria to Italy and finishes in
St. Moritz in Switzerland. The entire route of the e-miglia poses a big challenge for the participants. Every day, no matter
what the weather's like, 280 km, including the highest passes of the Alpine region, have to be covered.
The basic concept of rally is revived
Since its formation in 1899, the AvD has been accompanying 113 of the 125 years of automobile history – only very few
automobile clubs worldwide can say that about themselves. For the AvD, the e-miglia combines lifestyle and innovative,
eco-friendly technology with automobile tradition. The name of the event is a homage to a piece of motorsport history:
the street rally which was carried out in Italy from 1927 until 1957, the "Mille Miglia" (“thousand miles“), which numerous
AvD motorists such as Fritz Huschke von Hanstein successfully completed. Now the electric rally e-miglia carries the cult
competition over into modern age and represents the original idea of a rally: less top speed, but instead tenacity and
sportsmanship.
Filling up with electricity in high heights
Vehicles and participants must overcome differences in altitude of up to 2000 meter, narrow hairpin bends and lots of
unavoidable acceleration phases will demand everything from the batteries and the performance electronics. By the
way, silent running in order to save energy is explicitly forbidden.
In the National Park Hohe Tauern the tallest e-charge column in the world is waiting for the participants, who have to
cover the 800 kilometer long stretch from Bavaria to the Engadin. Aside from the time, the efficiency of the vehicles, as
well as the power consumption under the various strains, is an important evaluation criterion.
Please feel free to contact the AvD press office at tel. +49 (0)69-6606-368 with any questions you might have
AUTOMOBILCLUB VON DEUTSCHLAND e.V.
- Kommunikation Lyoner Str. 16
60528 Frankfurt am Main
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Presse-Mitteilung
TÜV SÜD technical partner of the most difficult rally for e-vehicles
August 2012
e-miglia 2012: The endurance test for e-cars approaches the third round
Munich. 800 kilometers, 4 stages, 2500 altitude difference on the mountain pass to the Grossglockner –
those are the parameters of the e-miglia 2012, the worldwide most difficult rally for electric vehicles
from Munich to St. Moritz. The starting signal will sound on Sunday, August 12th, at 5:30 pm at the
Traffic Center of the Deutsche Museum in Munich. Beforehand, the e-bolides are inspected for
technical safety at the Technical Control Board South (TÜV SÜD), and from noon on they are presented
at the Traffic Center. TÜV SÜD isn't just a technical partner, instead they're sending two teams into the
rally themselves.
Tesla Roadster, Nissan Leaf, Peugeot iOn, Mercedes AKlasse E-Cell – from the HP-strong Roadster, through twoand three-wheelers to the series-production vehicle, which
everyone can buy. The list of participants makes it clear: by
now electric mobility has a high degree of technical maturity
and it is suitable for daily use. Attributes, for which the e-miglia
has stood from the beginning on. The route challenges the
limitations of technology. Best example: the individual stage
over more than 260 kilometers from Bruck across the
Grossglockner high alpine road to Bolzano. Here the drivers
have to employ a special recuperation technique, through
which the batteries are recharged with “braking energy”, and the skillful choice of the route that exceeds usual range of
150 kilometers by more than 30%. Horst Schneider, member of the Executive Board of the TÜV SÜD AG: “The e-miglia
isn't just a performance show, through the high demands we receive concrete insight for the development of e-mobility.
Technology and vehicles have developed enormously throughout the past year – we're excited.”
Rally delivers practical data
During the e-miglia, the TÜV SÜD experts will be collecting important data and insights on the topic of the cruising radius
for the development of new services. Example: the in-house standard range TSECC (TÜV SÜD E-Car Cycle), by which
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
the radius of e-vehicles is measured for the first time by considering actual driving cycles and weather conditions. The
results of the TSECC show, that the driving cycle is lowered by up to 50 percent – during sub-zero temperatures and
connection of additional consumers. With that, the TSECC supplies clear facts towards the success criteria of e-mobility,
such as efficiency and range. “The e-miglia gives us very important insight for the detail development of the very
practical test cycle.” Horst Schneider points out.
The TSECC is also an important component for the cooperation for the development of consumption software for the
fleet management with the two-time winner of the e-miglia Tim Ruhoff, CEO of Next Generation Mobility. For that, all of
the electric cars that are available on the market will be tested by the TÜV SÜD e-mobility experts in everyday life. Some
of the points being tested are the consumption evaluation as a function of the outside and the battery temperature, the
charging condition when the tire pressure varies and the load condition changes.
The TSECC is also an important component for the cooperation for the development of consumption software for the
fleet management with the two-time winner of the e-miglia Tim Ruhoff, CEO of Next Generation Mobility. For that, all of
the electric cars that are available on the market will be tested by the TÜV SÜD e-mobility experts in everyday life. Some
of the points being tested are the consumption evaluation as a function of the outside and the battery temperature, the
charging condition when the tire pressure varies and the load condition changes.
Image caption: High-voltage: safety partner TÜV SÜD sends two teams into the rally and is tackling the route to St.
Moritz in a Mini E.
Note: The image can be downloaded in high-res at www.tuev-sued.de/pressefotos in the area “Actual press images”.
More details regarding the e-miglia 2012, teams and routes at www.e-miglia.com
Under the motto: “Think differently. Develop the future.” TÜV SÜD is presenting its entire portfolio of truck services for
the first time at the IAA Utility Vehicles in Hannover. TÜV SÜD Car Service is presenting comprehensive solutions and
innovative concepts for the utility and logistic industry at stall F18 in hall 13.
Additional information on e-mobility at www.tuev-sued.de
Press contact:
Vincenzo Lucà
TÜV SÜD AG
Unternehmenskommunikation
Westendstraße 199, 80686 München
Tel.
Fax
E-Mail
Internet
+49 (0) 89 / 57 91 – 16 67
+49 (0) 89 / 57 91 – 22 69
vincenzo.luca@tuev-sued.de
www.tuev-sued.de
i TÜV SÜD is an internationally leading service enterprise with the segments INDUSTRY, MOBILITY and CERTIFICATION. The
technical experts and advisors accompany their clients' entire value chain in the shape of action partners with extensive industry
know-how. They focus their services primarily on their core competences advising, testing, certifying and training. More than 17.000
employees in over 800 locations in Europe, America, Asia an Africa work on optimizing technique, systems and know-how. More
information at www.tuev-sued.de.
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Climate protection as a corporate concept
With the combination of electric mobility and Photovoltaic
Schletter is providing for a clean future
During the electric rally e-miglia, Schletter demonstrates how - Setting out into a climate friendly future –
works. Once again two-wheelers, three-wheelers and cars will set off on August 12th and make their way
through Germany, Austria, Italy and Switzerland in order to prove how electric vehicles are able to perform.
The organizers are relying on highly developed charging technology, the P-CHARGE-Stand-Alone from
Schletter, so that the vehicles are deployable as quickly as possible again. The Mode3 charges up to four
vehicles at the same time with high power and therefore in very short time. Just the right thing for a rally!
The organizers were able to convince themselves of that during the past few years already, so it’s no
surprise that P-CHARGE will be used again this year.
As rally suitable as it is, the series was designed for everyday use. For example directly at Schletter. Four of
the P-CHARGE-charge columns are located in the parking lot of the headquarters in Kirchdorf in Upper
Bavaria and supply 16 vehicles with electricity at the same time. This one way in which Schletter supports
its employees and guests in the transition towards an eco-friendly form of mobility. Besides the P-CHARGEseries which comes with the wall box DUO ideal for wall-fastening, as well as two separately operational
type 2 power outlets, and the fully linkable control module EWS-Box, the company offers matching,
unusually cycle-proof rechargeable Lithium batteries through its subsidiary company.
Schletter isn't only involved in the development of electric mobility. Core business of the company is the
production of montage systems for photovoltaic facilities. The combination of both technologies is ground
braking, if the goal is to actually avoid CO2 emissions and not just deflect them. In the end even the power
which comes from the highly developed charge station isn't just electricity from a socket. In that way, the
Park@Sol-Carports on the company's parking lot don't just protect the cars from weather damages, they
also supply eco-friendly power. The mounted solar modules achieve a peak output of ½ megawatt and as
part of the extensive roof system, it's up to 4 megawatt. The entire system covers a substantial part of the
company’s current demand.
A sophisticated energy management contributes to this. Thus, Schletter enters all of the internal energy
flows and utilizes the data in order to save energy in the right places. A well-thought-out building
automation keeps the emissions caused by the heating at a minimum. A woodchip heater, which is
preferably operated with one-way pallets supplies CO2-neutral warmth. Schletter's environmental
management complies with DIN EN ISO 14001:2004. For its consistent union of economy and ecology, the
company received the ECOPROFIT Award of the counties Muehldorf and Rosenheim in 2011. At Schletter,
economic success and responsibility for an intact environment go hand in hand. Innovative systems for a
clean future is the slogan on the P-CHARGE vehicles, which accompany the e-miglia. The development of
such systems is one of Schletter's basic company principles.
www.schletter.de
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Engadin St. Moritz under the sign of electric mobility
Energy city St. Moritz greets the e-miglia
St. Moritz, 18.07.2012 - The region Engadin St. Moritz will be under the sign of e-mobility on August
15th and 16th. That's when the participants of the e-miglia will be arriving in St. Moritz. The first
international rally, in which only purely electrically powered vehicles can participate in, isn't the only
commitment with regards to sustainability the region Engadin St. Moritz is involved in though.
In August 2012, the e-miglia will be stopping in St. Moritz for the second time. It's the first „quiet“ and clean
international street rally - open to everyone, but solely for electric vehicles. The participants have to master
four daily stages through Germany, Austria, Italy and Switzerland. The start is in Munich, the destination is
St. Moritz.
Two stages in the Engadin
The electric mobiles will be driving into St. Moritz on August 15th. On august 16th, the final stage through the
Upper Engadin with the destination St. Moritz will take place. On location all of the participating vehicles will
be supplied exclusively with solar green energy, which will be provided by St. Moritz Energy. This solar
energy is marketed as St. Moritz solar-green energy under the name of „SME SOL“. Currently the energy is
produced by the following six local facilities: Piz Nair, along the path of the Corviglia rail, station Laret, trade
house Malloth, Hotel Europa and Kinderkrippe. These facilities produce about 200'000 kWh per year. With
this amount of energy, an electric car with an average consumption can cover approximately 20'000 km.
Visitors can inform themselves locally about sustainability, St. Moritz Energy, the energy city St. Moritz and
the energetic efforts of the Engadin. The cars will be displayed on the Via Serlas once they have crossed the
finish line.
Energy city St. Moritz
The fact that sustainability isn't just a topic in connection with the e-miglia, shows in the numerous other
projects and efforts in the region. On March 25th, 2004, St Moritz was officially named the 101st and, at the
same time, the highest located energy city. Thanks to the municipal authority's commitment to more ecology,
the title will be awarded to St. Moritz for additional four years in 2012. The delivery of the title will take place
on August 16th on occasion of the e-miglia. St. Moritz has set itself the goal of sustainable, ecological
development in the areas of urban management, regional planning, communal buildings and facilities, utilities
and waste disposal, mobility, as well as the areas of internal organization, communication and cooperation.
Besides that, there are many effective projects being realized in St. Moritz and the Engadin: hence visitors of
the Clean Energy Tour can inform themselves about renewable energies in the mountains, the Alp's first
plus-energy hotel is located on the Muottas Muragl, the Badrutt’s Palace Hotel utilizes the warmth of the St.
Moritz Lake in order to heat, and organic farmers in Silvaplana are producing biogas from kitchen slops.
You can find an overview of the region's efforts with regards to sustainability right here:
http://www.engadin.stmoritz.ch/_objects/file/?id=122103
Media contact
Engadin St. Moritz
Sara Roloff, Head Public Relations
Via San Gian 30 - CH - 7500 St. Moritz
T +41 81 830 08 12
F +41 81 830 08 18
pr@estm.ch
www.engadin.stmoritz.ch
Images
Images for editorial use
please find under:
www.swiss-image.ch
Username: engadinstmoritz
Pass: allegra
Source: swiss-image.ch/Name des Fotografen
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
PRESS RELEASE
The Grossglockner High Alpine Road experience
A monumental landmark and the most beautiful panorama road in the Alps
The Grossglockner High Alpine Road has ranked among the most beautiful panorama roads in
the Alps for over 75 years. Approx. 900,000 visitors from around the world have cruised along
the 48-kilometer road, distinguished by a uniquely scenic route and a seven- kilometer
panoramic view at 2,400 meters above sea level. The road is open from the beginning of May to
the beginning of November and offers motorists as well as bicyclists and hikers stunning views
of Austria's highest mountain in the midst of the Hohe Tauern National Park.
The Grossglockner is, at 3,798 meters above sea level, Austria's highest mountain. Thanks to the
monumental Grossglockner High Alpine Road it is no longer necessary to put on hiking boots to reach
the summit. The panoramic road is 48 kilometers long and leads up to the high alpine elevation on two
sides. One of its special features is the fact that it does not end at end of the glacier but far beyond the
Pasterze, the longest glacier in the eastern Alps. The most spectacular view is afforded from the Kaiser
Franz Josefs Höhe at 2,369 meters above sea level, from where the Grossglockner seems to be within
reach. As well as 60 surrounding mountains over 3,000 meters high and the diversified fauna and flora
of the Hohe Tauern National Park: marmots and ibex are the most noteworthy wayfarers along the
Grossglockner High Alpine Road. Families, bikers and bicyclists can enjoy the unparalleled ride and
wonders of nature.
The Grossglockner High Alpine Road experience
A number of information signboards, nature trails, lookout points, museums and exhibitions can be
found along the Grossglockner High Alpine Road, giving visitors a vivid impression of the nature
reserve, birds of prey, the road's construction history, alpine ecology and historic trade routes. Four
themed playgrounds are available for children. The "Alpine Nature Show Museum," a modern
museum featuring the world's only exhibition on alpine ecology and the exhibition "Crystals – the
Treasure of the Hohe Tauern" has become a real magnet for tourists. A preserved road maintenance
building at the Fuscher Lacke (Fusch Lake) contains documentation on the building of the road and the
workers' living conditions at the time. Up to 140 different species of plants and a small nature show can
be found in the Glockner Meadows between the Rasthaus Schöneck and the Glocknerhaus. The
entire road is lined by a wide variety of restaurants, souvenir shops and practical service facilities (e.g.
biker safes).
Kaiser Franz Josefs Höhe Visitor Center
The Kaiser Franz Josefs Höhe is located at the end of the Grossglockner High Alpine Road, offering
visitors a diversified program on four floors. In addition to the National Park Information Center, the
Visitor Center features an exhibition entitled "The Fascinating Ice & Glacier," a power room entitled
"The Grossglockner Mountain as a Force," the Glockner Cinema as well as changing special
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
exhibitions. The Kaiser Franz Josefs Höhe is also the point of departure for a one-hour walk on the
Gamsgruben Trail. The panoramic trail runs high above the magnificent Pasterze Glacier and depicts
the mountain's mystic and "legendary" character in several tunnels. The Kaiserstein Panorama Trail
leads to the Wilhelm Swarovski Observatory, where the glacier as well as the mountain climbers and
wild animals can be viewed through modern telescopes. The alpine Glacier Trail from Kaiser Franz
Josefs Höhe leads directly to the Pasterze Glacier and on to the Glockner House.
The building of a monument
The construction of the Grossglockner High Alpine Road is inseparably connected to the name of Franz
Wallack. The young engineer was highly motivated when he took on the contract to build a panoramic
road from the newly established Grossglockner High Alpine Road AG. Construction began in the
summer of 1930. Nearly 4,000 men labored on the six-meter wide sand road for all of five years. The
most modern high alpine road of its time was ceremoniously opened on August 3, 1935. The road was
continuously developed for decades, starting at the end of the fifties. The road was widened to 7.5
meters, the radius of the hairpin curves was enlarged to 15 meters and the number of parking spaces
doubled. The opening of the Hohe Tauern National Park in 1981 gave the Grossglockner High Alpine
Road another important function: it provided access to the center of the National Park. Unique in
Europe, a variety of natural history information points, exhibitions, nature trails and playgrounds were
installed. The world's highest electric charging station for electric vehicles was opened in 2010 at 2,369
meters above sea level. Sixty million visitors have traveled on the road, Austria's most striking
landmark, since it was opened.
The Grossglockner High Alpine Road AG (GROHAG)
Established in the 1920s, the Grossglockner High Alpine Road AG operates five mountain passes and a
modern tourism company. In addition to the Grossglockner High Alpine Road it also operates the Gerlos
Alpine Road, the Krimml Wonder World of Water, the Nockalm Road, the Villacher Alpine Road and the
Goldeck Panorama Road. GROHAG employs over 100 people during the summer months, making it an
important employer and economic factor in the region.
Facts and figures on the Grossglockner High Alpine Road
2012 prices:
Day ticket for cars: 32 euros
Day ticket for motorcycles: 22 euros
Opening times:
Beginning of May to the beginning of November
until June 15: from 6:00 a.m. – 8:00 p.m.
June 16 – September 15: 5:00 a.m. – 9:30 p.m.
from September 16: 6:00 a.m. – 7:30 p.m.
Cash points:
Heiligenblut (Carinthia), Ferleiten (Salzburg)
Road length:
48 kilometers
Number of hairpin curves:
36 hairpin curves
Highest point:
Edelweiss Peak, 2,571 meters
Visitors per year:
approx. 900,000 (one of the top 3 attractions in Austria)
Press contact: Maga (FH) Patricia LutzManager, Marketing and PR
Tel: +43 (0)662 87 36 73-16Mobile: +43 (0)664 531 94 69Email: lutz@grossglockner.at
For more information and photos: www.grossglockner.at
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
Bundesverband eMobilität e.V.
(The Federal Association eMobility)
The Federal Association eMobility (BEM), is committed long-terms to shifting the mobility in
Germany to electric mobility with use of renewable energy. This objective is based on the
Federal Government’s proposition to become the leading market for electric mobility within the
next ten years. It is one of the duties of the BEM to improve the basic legal parameters for the
development of electric mobility as a sustainable and visionary mobility concept as well as the
implementation of equal opportunities during the adjustment to electric mobility. In order to
reach these objectives, the BEM will interconnect the players from economics, politics and
media, advance the public awareness for electric mobility and advocate the necessary
infrastructural changes. With regards to a changing society, that recognizes its social and
ecological responsibility, the BEM intends to integrate the fascination for electric mobility into
the everday life of people by realizing their practical experience of it.
The BEM eMobile ticker brings all the relevant news regarding electric mobility easily and
conveniently to your mobile end device via blog, subscribable RSS feed, Twitter, as well as
iPhone App: reduced to the basics, quickly understood and always up-to-date. eNews
highlights current developments on the market and in the area of technology. The BEM eMobile
ticker introduces the heads of the industry and informs about those electric vehicles already
available. Since its launch in June 2009, the free iPhone App has been permanently among the
Top 300.www.eMobileTicker.de
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e-miglia Media Information
As of: August, 2012
Munich – St. Moritz / August 12st - 16th, 2012
International e-rally / www.e-miglia.com
REBEL Structure
Christian Herles and Sabine Zygmanowski, the founders of Rebel Media, were the first to
successfully structure youth sport federations on an international level from the mid 80s till the
mid 90s. Through the management of global activities, a network of unique marketing, media
and event specialists from all over the world established itself around Rebel Media.
This network supported the ascent of youth culture and livestyle brands, such as O´Neill, WS
Chiemsee, Casio G-shock, Red Bull and many more.
Since 1995, Rebel Media has been providing 360 degree marketing and has thus achieved
success for clients such as Casio, Sony, Sony Ericsson, Suzuki, Porsche and others.
In the last 15 years, hundreds of events worldwide have been conceptualized, supported and
realized by Rebel Media. The spectrum covers extreme and fun sport activities and brands, and
ranges from the World Rally Championship (WRC) and the Transsyberia Rally, to the MTV
European Music Awards (EMA’s), from the FIFA Soccer World Championship in South Africa to
the Freestyle Motocross World Championship series (IFMXF).
At the same time the Rebel Group develops and produces media formats for TV, Internet,
mobile and social media. We pride ourselves on not only creating credible and relevant
content, but on placing this content client-specific and topic-oriented, as well as distributing it
worldwide. In this regard Rebel has a unique position within the market.
Rebel’s creative platforms and playgrounds include:
 1995: Rebel TV ( the most extensive and longest standing extreme sport series in TV
format) accompanied by
 rebel.tv, the Internet portal since 2008
 2000: modart.com – the Street Art portal and cult magazine, now book
 2005: festivals2go.com – the first mobile music festival portal, including mobile apps
 2006: m-x-s: Movie Night of Extreme sports – movie with event tour
 2007: ngtv.com – Hollywood’s largest uncensored celebrity archive and portal
 2008: GEE Media and Marketing ,the leading video games culture publication
…and since Rebel is always open to new ideas and initiatives that possibly make the world a
better place, Rebel co-founded
“the electric avenue” – the
worldwide first trade fair for
electric mobility in 2009.
2010 was the premiere year of
the
e-miglia;
the
first
international rally exclusively for
electric vehicles. Conceptualized
and organized by the Rebel Group
together with Schalber Events.
And we might just have a few
more surprises in store for the
next years...
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