1. JOB DETAILS
Job Title
Department
Reports to
Status
Grade
:
:
:
:
:
Head of Marketing
External Affairs
Director of External Affairs
Full time
E2
2. PURPOSE OF JOB
The Head of Marketing will work in close co-operation with senior managers and other colleagues across the RSA to ensure consistency of brand messaging across our different platforms. They will plan the most effective ways of marketing and promoting the Society's work to our 27,000 Fellows, external stakeholders, partners and wider public. As well as overseeing all marketing activities and ensuring quality control, they will take responsibility for monitoring and measuring impact.
3. KEY TASKS/RESPONSIBILITIES

Develop and implement the RSA's marketing strategy aligned with the Society's overall strategy.

Work in collaboration with senior managers and other colleagues across the RSA to devise innovative processes and tools that communicate and engage people in the work of the
RSA to our 27,000 Fellows, external stakeholders and wider public (including internationally) to ensure consistency of the RSA brand experience

Work with all departments to identify new revenue streams through the marketing of new and existing products and services.

Work within the framework set by the Director of Fellowship and the Director of External
Affairs to regularly conduct market research and to become proficient in analysing data from marketing processes, and making adjustments to and recommendations on products and communications accordingly.

Work with the Director of External Affairs and the Head of Digital to develop and adapt the
RSA’s marketing processes utilising sophisticated online marketing tools

Centralise marketing knowledge and insights and maintain close liaison with all departments on marketing activities in what is a complex ecology of platforms and outputs.


Monitor and report on the effectiveness of marketing campaigns at the RSA.
Lead and manage the effective and efficient production of all corporate materials.
4. PERSON SPECIFICATION: KNOWLEDGE AND SKILLS REQUIRED


Successful track record in devising and implementing effective marketing strategies at a senior level

A keen knowledge of researching and analysing market trends including new digital opportunities

Proven ability to identify new target audiences and reach them effectively through a range of channels

Proven ability to implement digital marketing across an organization and engage customers and stakeholders effectively at scale

Strong practical understanding of measuring the effectiveness of campaigns across a range of online and offline channels, including web analytics and online conversion.

Proven track record in working in a fast-paced environment and against tight deadlines

Understanding of the opportunities and challenges of working in the context of a membership organization

Results-driven, with initiative and a can-do attitude.

Excellent project management and presentation skills.

Excellent interpersonal skills, and ability to relate to and work effectively with colleagues at senior level

Strong motivation and ability to learn new skills and keep abreast of new developments in marketing, communications and digital technologies.

Excellent writing and verbal communication skills

A creative approach

Understanding and interest in the RSA’s work.
5. NATURE AND SCOPE
The RSA combines thought leadership with civic innovation to further human progress. Building on our 250 year history as a beacon for enlightenment values, the RSA is currently at an exciting period in its history. We provide platforms for leading experts through the UK’s most ambitious free public lecture series, our projects generate new models for tackling the social challenges of today and we are building on our network of over 27,000 Fellows around the world – these are achievers and influencers from every field with a real commitment to progressive and social change.
As the RSA's Head of Marketing, it will be your job to plan the most effective ways of marketing and promoting the Society's work to our 27,000 Fellows, external stakeholders, partners and wider public. As well as overseeing all marketing activities and ensuring quality control, you will take responsibility for monitoring and measuring impact.
A key part of the job is to co-ordinate with departments across the Society to devise innovative marketing tools and processes to connect people to the RSA’s work. The job would be excellent for a creative individual with a strong knowledge of how digital platforms can be used to communicate and engage with audiences effectively. You will have excellent writing skills and an ability to understand the work of the RSA. You will need to inspire colleagues, RSA Fellows and stakeholders with your knowledge of emerging technologies and trends.
You will develop the RSA-wide stakeholder proposition, insight and strategy along with managing and executing all marketing campaigns. This is an important role as you will be responsible for amplifying and optimising the RSA brand’s exposure globally through a range of online and offline channels including digital and social media – so we are looking for an individual who has a true multi-channel background.

You will be experienced in managing stakeholder engagement - ensuring that we are relevant to people who already receive or potentially could benefit from our services is at the heart of what we do, so experience in this area is vital. You will be heavily involved with RSA’s online data management platform; building and testing audience segments to show effectiveness, optimisation and results against core performance metrics.
You will be digitally-savvy with stakeholder engagement experience and brand strategy background. You will need to have a proven background in digital channel strategy including social.
You will have extensive experience in a senior marketing role including experience of managing digital campaigns.
If you would like a confidential conversation about the role, please contact Nina Bolognesi, Director of External Affairs, on 020 7451 6901.
This job description is not exhaustive and is liable to review following discussion with the job holder.
The job holder will be expected to undertake any other reasonable duties as requested by their line manager and commensurate with the job grade.
The attention of the job holder is drawn to the following:
1. All employees have a duty under the Health and Safety at Work Act to ensure that their working environment is kept free of hazards that may prove injurious to themselves, their colleagues and all those engaged in Society business as well as any visitors to the Society.
2. All employees have a duty to comply with the Society’s Equal Opportunities Policy in their contacts with other staff, Fellows and visitors.
3. All employees have a responsibility to ensure that their use of the RSA’s computer systems does not jeopardise the security, integrity or legality of that system. Users must:
 maintain password confidentiality and not provide access to the system to those not employed by the RSA or in any other way unauthorised;
 not load any software onto the system themselves nor permit anyone other than a member of the RSA’s IT department to load software onto the system;
 not use any unlicensed software and report any suspected breaches of software licensing to the RSA’s IT Manager (the Chief Operating Officer) or another member of the Executive Team;
 take the same care with e-mails as with any other written communication from or on behalf of the RSA; and
 restrict their usage of the Internet to that allowed by the RSA.
Signed by Job Holder……………………………… Date……………………………
Signed by Manager…………………………………. Date…………………………….
EMPLOYEE BENEFITS

Annual leave †
29 days annual leave per year plus all bank holidays (pro rata for part time staff). Three of these days may be designated for the
Christmas period. Option to buy up to five additional days leave per year (pro rata).
Pension scheme*
The RSA will double match your contributions into our pension scheme, up to a maximum employer contribution of 10% of salary.
Salary sacrifice available from May.
Sick pay and income protection scheme
Sick pay up to 14 weeks at full pay, 14 weeks at half pay*. 75% of your average salary to be paid once sick pay ends.
Life assurance scheme
Life Assurance at four times annual salary.
Enhanced maternity, paternity and adoption pay*
Maternity and adoption leave pay is enhanced to 12 weeks at full pay, 8 weeks at half pay, statutory pay for 19 weeks.
Paternity leave is enhanced to three weeks full pay.
Childcare vouchers
Up to £55 per week or £243 per month as a tax-free salary, where eligible.
Flexible benefits allowance*
Up to £35 per month before deductions (pro rata for part time staff) to spend on voluntary benefits.
Employee assistance programme
24/7 information and advice line on any topic.
Also provide face to face counselling.
Eye care
The RSA covers reasonable costs of eye tests and contributes up to £50 towards glasses required for working with a computer.
Voluntary medical and dental cash plan and health screening †
Option to purchase medical and dental cover, or a thorough check up.
Flexible working requests*
The RSA extends the right to request flexible working to all employees.
Career breaks*
Option to apply for up to six months unpaid leave for study, caring or travelling.
Season ticket and cycle loans* †
A season ticket loan up to a maximum of
£5,000; or a tax free loan for a bike to ride to work, up to a maximum of £1,000.
Discounted gym membership
At a wide variety of gyms and health clubs across the UK.
Discounts and vouchers
Cashback and discounts on thousands of products and services.
Food and drink
Subsidised food and drink at the Gerard Bar, and free tea and coffee in the offices.
Staff Fellowship*
Fellowship is free throughout employment and for the first year following leaving the
RSA.
Library and events
The Library and the Events Programme are open to all staff.
Learning and development
Broad training programme and opportunities for individual training.
Social
Two staff shindigs per year and a Civic Day where we get together to work in the local community.
*length of service criteria apply
† applies to full and part time employees but may not apply to interns and casual staff
Further details of all benefits are available on the RSA’s flexible benefits portal

APPLICATION DETAILS
To apply for this position please prepare your CV and a covering letter clearly addressing how you meet the criteria for the role as set out in the person specification and stating your current salary.You may address your covering letter to Nina Bolognesi.
Submit your application through the RSA website. The deadline for completed applications is
Midnight on Sunday 11 May . Please note that we cannot accept late or incomplete applications.
Interviews are expected to take place on Friday 23 May .
If you require any reasonable adjustments to the application or interview process (e.g. communication support, personal support or physical access), then please contact a member of the
HR team in confidence by calling 020 7451 6907.
The RSA is committed to equality of opportunity for all.
Registered as a charity in England and Wales no. 212424 and in Scotland no. SC037784