THE COPYRIGHT LICENSING AGENCY LTD
Job Title:
Product Development Executive
Department:
Development
Reports to:
Head of Development
Last updated:
July 2015
JOB PURPOSE
To support the Head of Development in researching and developing new strategic business opportunities in the digital environment, which satisfy
customer needs, and add significant value to the services provided by CLA to rightsholders and users. This will be an essential co-ordinating role
with strong emphasis on process management requiring a clear understanding of copyright in general and collective licensing in particular and
liaison with rightsholders, users and publishers.
ORGANISATION CHART
Head of Development
Product Manager
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Product Development
Executive
Project Manager
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Key results areas
Level of authority
Expected standards
In line with CLA’s vision, mission, strategy and
goals.
Across selected CLA business sectors.
As directed by the Head of Development.
Progress on Pipeline and related tables
In line with CLA’s vision, mission, strategy and
goals, i.e.
 Adds unique value to the copyright
licensing chain.
 Does not conflict with rightsholder core
business models.
Evidence of a high level and quality of activity in
the form of activity plans, reports,
recommendations, etc.
Strategic Planning
Contribute to the CLA business plan in the area of
market-led licence development and digital
licensing.
Identify and develop new business
opportunities for licensing in the digital
environment
Assist with strategic level business opportunity
identification, proposal, and development process
Liaison with RRO UK Colleagues as part of
research and consultation process
Assist with consultation with users/user
representative bodies, with rightsholders /
rightsholder bodies.
Working with PLS, ALCS and DACS to ensure
productive relationships are developed and
maintained with users and rightsholders.
Suitable business opportunities are identified and
developed
Successful and timely completion of analysis and
design
Gap analysis.
Support Head of Development in negotiations on
price for new licences
Working closely with other CLA staff and
managers.
Contribute to market research into users/user
needs by Sales and Marketing Department
As directed by the Head of Development.
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Project Sponsor.
Act as Project Sponsor for systems development
as required.
Working with IT department as necessary to
develop approved systems enhancements justified
within project plans.
Monitor and report back on project progress
though Trial phase.
Act as sponsor when launched with responsibility
for further development, briefing Business
Development team, etc. Ensure all aspects (Legal,
BD, User Guidelines etc) are in place for launch
Viable projects are taken through the agreed
Licence Development process. Technology and
systems requirements are understood and met.
Project Trial success measures are agreed in
advance, measures are taken and successes and
failures are reported upon in a timely way
Working in conjunction with CLA Business
Development, Operations, IT, Education, Finance
and Legal departments to develop business and
marketing plans.
Colleagues are informed and motivated. The
licence is developed and updated after launch.
As directed by the Head of Development.
CLA’s licence development process is followed in
a timely fashion.
Manage and drive the process
Prepare and complete all necessary proposal
documentation, schedules, etc and ensure that
they are appropriately understood and signed off.
Ensure efficient and effective communication with,
and as necessary, between rightsholders and
users, through appropriate channels.
All interested parties are consulted with and
involved in a timely manner.
Deadlines are agreed and owned by all interested
parties.
Organisation of consultation meetings and events.
Responsibility for ownership of consultations,
timetables, reporting dates, etc., where delegated
Communication and, where relevant, collaboration
with ALCS, PLS and DACS occurs throughout
Ensure appropriate agreed reports are prepared
and circulated, feedback integrated, etc.
Establish and maintain documents for procedures
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Co-ordinate and keep track of product
development activities in conjunction with the
Head of Development.
Produce progress report for line on a regular basis
(at least every month as a minimum). Timely and
accurate reports produced.
In collaboration with Legal ensure all related
licence documentation (licence itself, User
Guidelines etc) is completed and agreed with
Legal for licence launch
PERSON SPECIFICATION
Experience
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Practical understanding of copyright issues
Desirable: Experience in project commissioning/product development in publishing or similar market-driven services environment, or in
software industries.
Skills & Competencies
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Ability to think and perform at a high level both intellectually and commercially in a complex environment with a broad range of stakeholders.
Ability to develop market-led business plans based on clear project definitions, supported with objective evidence and quantitative analysis
enabling fully informed decisions to be taken.
Ability to lead cross-functional and cross-organisational teams towards identified objectives, on time and within budget.
Ability to manage products through entire life-cycle.
Ability to prioritise in a rapidly changing environment.
Team player
Problem solver
Sound commercial sense.
Excellent communicator oral/written, face to face and in meetings/presentations.
Authoritative presence.
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