Fashion Merchandising Unit 1 Test Study Guide 1
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Date:
How to do great on this test:
 Complete this SG and study it
 Study all PowerPoint Notes for Ch. 1, 2, 4
 Play Test Review Game again from my website
 Study your Key terms from each chapter
Block:
Look up the following in your textbook and answer:
1. Name the 4 elements of design: (pg. 7) color, line, shape, texture
2. What has had the greatest impact on fashion (whether fashion thrives or not)? (p. 10)
the economy or economic factors
3. What 3 main reasons do people wear clothes? (pg. 11-12)
 physical needs (protect themselves),
 psychological needs (to adorn themselves),
 social needs (to enhance their appearance)
4. Prior to the 18th century, who dictated fashion? (pg. 13) wealthy classes and royalty
5. How did the industrial revolution change the fashion industry (p. 13) garments were
mass produced
6. Historically, what has determined the fashion a person wears?(p. 13)social class
7. What factors about consumers are considered for target marketing? (p. 26)
AGE, GENDER, EDUCATION….
(demographic, psychographic, geographic, behavioristic)
8. What characteristics of consumers does the Psychographics market segmentation look
at? (pg. 27, 28) attitudes, values, interests and opinions
9. What factors can change a market for fashion marketers? (p. 29) economic or social
conditions, competitors advancing technology, pricing
10. What does “product” refer to? (p. 31) what a company is offering for sale
11. What does the price of fashion depend on (p. 31)
 cost of producing the item
 the markup
 customer demand
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12. Name the 3 marketing strategies to increase profits (p. 33)
 Increase the number of customers
 Increase the average transaction
 Increase the frequency of repurchase
13. Since the 1700’s, what city has remained the center of the fashion world?p.68)
14. London fashion focuses mainly on what fashion? (p. 70)
ready-to-wear garments
Paris
high quality
15. Look up the Fashion Walk of Fame and describe: (p.74) a commemorative sidewalk on
7th Ave. in NYC celebrating the fashion designers who established NYC as a world
fashion capital.
16. What city is the world’s largest wholesale merchandise resource? (p. 75) Dallas
17. What is Miami International Merchandise Mart known for?(p.76) moderately priced
sportswear
18. Where do many fashion trends begin? (p. 80) on the streets
19. In what country did the Nehru jacket originate? (p. 81) India
20. Name some influences culture has had on fashion(p. 81) styles and henna tattoing from
India, colorful fabrics from Africa, Japanese styles, western or cowboy styles, urban hiphop styles of African-American, punk, grunge
21. List the 4 components of the Marketing Mix: (p. 31)
product, place, price, promotion
22. What is the primary center of US Fashion? (p. 69) New York City
23. What Country uses the term Haute Couture for high fashion? (p.68-69)
(NOT Italian)
France
 The following should be answered in short answer paragraph form
24. Name at least two ways the feminist movement has changed fashion from the 1920’s to
the present.
In the 1920’s, designers began to discard the long dresses and corsets for
shorter skirts. Simple styles came out during wartime. In the 70’s designers
began to design more pants for women entering the workforce
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Fashion Merchandising Unit 1 Test Study Guide 3
25. Explain some of the ways in which culture and people “on the street” influence fashion.
You should use 2 or 3 examples of street or culture influence/styles.
Designers look at how people dress on the street. They are often influenced by the
youth culture as in the Punk style of the 70’s and Grunge style of the 90’s.
Also the 70-hip-hop street fashions exerted influence as of the late 1990’s. These styles
moved out of African-American inner cities to other cities around the world, not just the
US.
Designers are influenced by their own culture and other’s culture. Examples: Fabrics
of India, colors of Africa, Asian influence in dress styles, middle-eastern henna
tattooing are all examples of cultural influences on fashion.
Madonna wearing a kimono is an example of the Japanese culture influence.
Know the meaning of these terms: (check your notes and key terms)
Garment
Grunge
Feminist movement
Style
Punk Fashion
Fashion Merchandising
Demographics
Marketing
Target market
Marketing mix
Buying Center
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Design Center
Fashion weeks
Culture
Milan
I believe you can do amazingly well on this test
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