Job Description
Job Title
:
Individual Giving Manager
Contract
:
Permanent
Salary Grade
:
£30-32,000; pension contributions matched up to 5% of salary
Responsible to :
Chief Executive
Hours
Full time, 35 hours per week
:
Annual Leave :
23 days a year +3 taken between Christmas & New Year
Location
:
Battersea, South London
Other
:
Flexible working options
About The People’s Trust for Endangered Species
Whether bats or beetles, hedgehogs or hyenas, we stand up for animals and their habitats.
The delicately balanced ecosystem that we all depend on is under threat. Alarmingly, in the UK
almost two-thirds of species have declined in the last 50 years. Globally, around a quarter of
mammals face extinction in the next three decades. This rate of loss can be stopped and that’s why
People’s Trust for Endangered Species exists. For over 35 years we have improved the outlook of
endangered species in Britain and throughout the world.
Passion drives our work but it’s grounded in science. Our approach is to invest in research and test
the best ways to protect endangered species in their natural habitats. Then we put what works into
action, creating vibrant wildlife havens.
Our work is varied and extensive, ranging from direct support for conservation professionals to
involving the public and volunteers in practical action to help specific species and their habitats.
Current priority species are hedgehogs, dormice, water voles and invertebrates.
As well as carrying out our own work, which focuses particularly on British mammals, we also raise
funds to support conservation work throughout the world. Recent projects funded range from
monitoring Saiga antelope populations on the Russian Steppes to tracking wild dogs in Namibia.
We have 14 staff, five trustees and thousands of volunteers helping us.
Job Purpose
We have recently reviewed our fundraising and made a number of changes to strategy and
infrastructure. The role of Individual Giving Manager is a new one created in recognition of the
importance of this function and for experienced, strategic direction in this area.
Equally comfortable with online and traditional channels, you will relish the opportunity to ensure
that supporter journeys are fruitful and mutually beneficial. Confident and experienced, up to the
challenge of taking full responsibility for building and running an insight-driven fundraising
programme, the Individual Giving Manager will:
1. Develop existing supporters, which range from survey participants to long-standing and
regular donors
2. Recruit, retain and develop new supporters
3. Reactivate lapsed supporters.
Context
We have enjoyed loyal support for many years from our core donors but it is now several years since
our last dedicated supporter recruitment campaign. Having recently invested in donor research,
profiling and rebranding, we are in a stronger position than ever to grow.
A key objective for this role is to grow our individual support base significantly over the next few
years, in support of our overall aim to halt the unnatural decline in species and habitats.
Duties and Responsibilities
Planning
 Research and develop an effective, integrated individual giving fundraising strategy, annual plan
and budget to include donor recruitment, retention and development.
 Develop and agree key metrics for measuring fundraising performance, including return on
investment for each activity and lifetime value.
 Ensure protocols are in place for fundraising activity, with approval at key stages and careful
briefing of response processing, supporter care and the wider organisation.
Delivery
 Implement fundraising strategy to maximise the long term potential of all supporters.
 Grow regular giving through conversion and direct acquisition.
 Ensure we deliver the best possible supporter experience, by actively managing supporter care
processes, messages and materials at all points of contact.
 Use Raisers Edge reports and queries to analyse and evaluate activity and make adjustments in
order to improve supporter engagement and individual giving results.
 Assess the effectiveness of existing propositions for existing and new audiences and develop
new ones through testing.
 Innovate – find new ways to engage supporters and prospects and increase the length and
quality of their relationship with People’s Trust for Endangered Species, taking a holistic view of
those relationships and ensuring we are responsive to supporters’ needs.
 Copywriting – working with the staff team to develop propositions that reflect current priorities.
Data
 Ensure optimum quality and integrity of data and use The Raiser’s Edge database to very best
effect as a vital tool in a successful supporter development programme.
 Develop appropriate segmentation based on data analysis and donor profiling/research.
 Make data selections from The Raiser’s Edge to agreed briefs as per the individual giving
programme and strategy.
 Be our Raiser’s Edge Champion, helping the whole staff to understand its importance and use it
effectively.
Managing Suppliers
 Working with in-house and external designers, develop creative briefs and ensure that creative
work is on-brand and delivers results.
 Manage any external copywriter(s) to ensure propositions are compelling and on-brand.
 Work with printers, production and mailing houses to ensure fundraising communications are
produced/delivered to the highest standards of quality and cost-effectiveness and on budget.
 Ensure suppliers adhere to the IoF/FRSB codes of practice and all applicable legislation.
Other

Keep up-to-date with developments in the individual giving arena and across the sector.

Contribute to other specific PTES-wide initiatives as required.
Relationships
Internal:
 Work closely with the Chief Executive and other members of the fundraising team to ensure the
effective delivery, monitoring and development of the individual giving programme and
supporter journeys.
 Work with all colleagues to develop and ensure the establishment and smooth running of
administrative support processes for individual giving (e.g. thanking, supporter care).
 Work with all colleagues to integrate individual giving activity with the website and with our
rapidly expanding e-mail and social media audiences.
External:
 We expect you to have regular face-to-face and telephone contact with our supporters.
 PR/communications agency.
Person Specification
Essential experience
 A proven ability to put fundraising direct marketing principles into practice effectively across
multiple channels in a charity context.
 Experience of working with designers, copywriters, printers, mailing houses and digital
providers.
 Experience of list buying and media planning and working with data suppliers.
Essential knowledge
 Detailed understanding of principles and practice of direct & digital fundraising.
 Able to carry out recency, frequency and value and lifetime value analyses.
 A good understanding of the principles of search engine optimisation.
Essential skills
 Self-motivation and the ability to work both independently and as part of a close-knit team with
a passion for conservation.
 A general ‘can do’ cooperative manner.
 The ability to work with consistent accuracy and attention to detail.
 Excellent numeracy and analysis skills.
 A thorough understanding of database marketing principles.
 The ability to write clearly and appropriately for internal and external audiences across a wide
range of one-to-one and marketing-based communications.
 Strong face-to-face interpersonal skills and ability to communicate confidently.
 Microsoft Office skills, particularly Excel.
Desirable selection criteria
 Education to degree level or equivalent.
 Professional direct marketing/fundraising qualification.
 Experience of Pay-Per-Click and Pay-Per-Impression advertising.
Other requirements
 Commitment to the goals and values of PTES and ideally a personal interest.
 Full UK driving licence.
 Some out of hours working, travel and attendance at appropriate events when required.