ASSOCIATION OF BOOK PUBLISHERS OF BC
Professional Development Seminar
Wednesday, October 31st, 2012
1:30 PM
Simon Fraser University, 515 West Hastings Street, Room TBA
Master Google Analytics: A 1-Hour Workshop
Collecting data is easy, knowing what to do with it is the hard part.
Google Analytics is an important tool for gathering data about everything that's
happening online with your business, from lead generation through purchase to
customer satisfaction. But going beyond the basic reporting interface can be quite the
learning curve. Although it is simple to create a Google Analytics account and install the
tracking code, many users are overwhelmed by the data and the extra effort necessary
to really master the software.
This 1-hour workshop will reveal the best practices you can follow to maximize the
capabilities of Google Analytics and focus on the most actionable metrics.
Attendees will learn:
1. How to identify the best metrics for small, medium and large publishers
2. What are filters and segments, and how are they best used
2. How to create dashboards and determine the high-level metrics for your organization
3. Why Goals and Event Tracking are important and what data insights can be identified
4. Advanced tips for using the report interface, and
5. Which reports to track and when
In advance of the sessions, attendees should ensure they have admin access to their
Google Analytics account and some familiarity with the basic reports. Sample data will
be used in the demonstration and step-by-step instructions will be provided for the setup
of key reports.
Presenter: Monique Sherrett
Monique Sherrett has a passion for all things digital, in particular using analytics to
measure and improve marketing communications. She began her career as the web
marketing manager at Raincoast Books, where she spearheaded the online marketing
strategies for various Harry Potter campaigns, as well as launched Raincoast's podcast
series and blog in 2005. She founded Boxcar Marketing in 2007 and has continued to
help publishers drive traffic to their sites, analyze the impact that traffic has on the
bottom line, and craft actionable meaning from reams of data. Her daily 1-minute
marketing tips can be found at YouTube.com/boxcarmarketing and her advice on
Google Analytics is available at Boxcarmarketing.com/blog
ASSOCIATION OF BOOK PUBLISHERS OF BC
Professional Development Seminar
Wednesday, October 31st, 2012
1:30 PM
Simon Fraser University, 515 West Hastings Street, Room TBA
Master Google Analytics: A 1-Hour Workshop
Fees:
ABPBC members $25 per registrant plus HST
Non-members $35 per registrant
This seminar is eligible for one travel subsidy per firm covering half travel and one
night’s accommodation for ABPBC members in good standing.
Publisher: ______________________________________________
Registrant: ______________________________________________
Second registrant: ________________________________________________
Third registrant: __________________________________________________
Please return this form by October 15 , 2012 to Margaret@books.bc.ca or fax to 604-6845788.
The ABPBC acknowledges the financial support of the Government of Canada through
Canada Book Fund, the Canada Council for the Arts and the BC Arts Council