Dear (Reporter’s name),
A cough.Wheezing.Shortness of breath.Sneezing and itchy eyes.
Anyone who has these symptoms – whether they happen frequently, just at night, seasonally or during
exercise – might be at risk for asthma and allergies. May is National Asthma and Allergy Awareness
month and allergists from (Your Practice) and the American College of Allergy, Asthma and Immunology
(ACAAI), are offering tips to help.
We hope you can help raise awareness of these diseases by offering these tips for living with asthma
and allergies to your readers. I’ve included a press release below my signature that highlights just some
of the many tips for those living with asthma and allergies. I am also available for an interview.
I will contact you soon to determine your interest, but in the meantime you can reach me
at(yourphonenumber) or (your email address).
Thank you,
(Doctor’s name)
(Practice Name and Address)
(Your Community) Celebrates National Asthma and Allergy Awareness Month
Asthma and Allergy tips help you find relief
Media Contact (YourName)
(YourTelephoneNumber)
(YourCity, State, Date) – More than 50 million Americans suffer from allergies and asthma. In addition,
asthma is a leading cause of hospital emergency department visits and school absenteeism, and is also
the cause of 3,500 annual deaths.
In response to these alarming statistics, and in an effort to raise public awareness of the risks faced
everyday, (Your Practice), along with the American College of Allergy, Asthma and Immunology (ACAAI),
is offering tips this May as part ofNational Asthma and Allergy Awareness Month.
“Due to similar allergen triggers, asthma and allergies are often connected,” said allergist Dr.(Your
Name, Your Practice) and member of the ACAAI. “Those suffering from allergies and asthma should be
able to feel good, be active all day and sleep well at night. No one should accept less.”
(Your Practice) and ACAAI offer the following tips for those living with allergies and asthma:
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Limit exposure or avoid the allergens that cause your allergy and asthma symptoms.
Avoid dust mites by using dust-proof covers on pillows, mattresses and box springs. Also avoid
bedding stuffed with foam rubber or kapok.
Keep windows closed during pollen season, especially during the day. Take a shower, wash your
hair, and change clothing after working or playing outdoors.
Keep pets outdoors or restrict them to a few rooms in the house.
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To prevent asthma flare ups, stay away from smoke, dirt, gases and triggering odors.
Regularly carry and take prescribed asthma medications, following dosage instructions.
See an allergist for any allergy and asthma symptoms, to learn how to avoid potential triggers
and for treatment recommendations.
An asthma attack is often triggered by allergens such as pollen, dust and animal dander, certain drugs
and food additives or respiratory infections. Although the exact cause of asthma is unknown, many
treatments are available to control this chronic inflammation of the airways in the lungs.
Nasal allergies affect 10 percent to 30 percent of adults and up to 40 percent of children. Allergies can
be seasonal, with symptoms brought on by sensitivity to pollen from trees, grasses or weeds, or to
airborne mold spores. Sometimes, sensitivity to house dust mites, animal dander or cockroaches can
trigger a reaction, called perennial allergic rhinitis.
“Allergies and asthma are serious diseases and that’s nothing to sneeze at,” said Dr.(Your Last
Name).“Misdiagnosis and inappropriate treatment can have serious health consequences. Boardcertified allergists are the best-trained health professionals to perform allergy testing and treat allergic
diseases effectively so that people with asthma or allergies can lead a healthy, active lifestyle.”
For more information on allergy and asthma, visitwww.AllergyAndAsthmaRelief.org. To find a free local
allergy and asthma screening in your area, visit www.acaai.org/nasp.
About ACAAI
The ACAAI is a professional medical organization headquartered in Arlington Heights, Ill., that promotes
excellence in the practice of the subspecialty of allergy and immunology. The College, comprising more
than 5,000 allergists-immunologists and related health care professionals, fosters a culture of
collaboration and congeniality in which its members work together and with others toward the common
goals of patient care, education, advocacy and research.
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