For more information, please contact:
Jennifer Larsen, Maritz, 636-827-1523
jennifer.larsen@maritz.com
MARITZ STUDY GIVES INSIGHT INTO REWARDS CHOICE FOR
EMPLOYEE REWARDS AND RECOGNITION PROGRAMS
Non-cash, tangible or experiential rewards provide more memorable experiences
ST. LOUIS (July 21, 2011) – A recent survey conducted by Maritz Research and
Maritz Loyalty & Motivation sheds light on the benefits of memorable rewards and
experiences in employee reward and recognition programs. The national survey of more
than 1,000 participants was designed to learn about people’s preferences as well as the
effectiveness of various cash and non-cash rewards.
While cash was cited as the most desired reward from participants, it did not prove to
be the best motivator. Employees that received a non-cash, tangible or experiential
reward received more encouragement from their colleagues, family members and
friends than those that received cash. Participants also claimed that non-cash rewards
are more memorable than cash rewards.
“Employers that build their rewards programs around purposeful choice, offering
tangible and experiential rewards, like travel, create a greater connection with their
employees by tapping into both rational and emotional drives,” said Jennifer Kallery,
vice president of insight services for Maritz Loyalty & Motivation. “Purposeful choice
allows people to align personal rewards with their own values, thereby creating a more
meaningful and memorable reward experience.”
The Maritz findings are consistent with the four-drive model of human behavior, which
describes what motivates people to take action. According to Paul Lawrence and Nitin
Nohria, with Harvard Business School, the drives to acquire, bond, create and defend
are pivotal in determining human behavior. This concept was recently explored by Mary
Beth McEuen, vice president and executive director, The Maritz Institute, in a
whitepaper titled, “The Game Has Changed: A New Paradigm for Stakeholder
Engagement.”
For full results of the study and details on how the drives to acquire, bond, create and
defend are realized in rewards and recognition programs, download the full executive
summary.
About Maritz
Maritz is a sales and marketing services company, which helps companies achieve their
full potential through understanding, enabling, and motivating employees, channel
partners and customers. Maritz provides market and customer research,
communications, learning solutions, incentive initiatives, rewards and recognition,
effective meeting, event and incentive management services and customer loyalty
programs.
For more information, visit www.maritz.com or call 1-877-4MARITZ. Follow us on
Twitter @Maritz_LLC.
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