CONCEPT
OVERVIEW
Please note that this is merely a guideline and that all information needs to be
uploaded online through the submission form at http://www.submission.universityindustry.com
Title of the case
Sales pitch
Insert a one-two line summary of the case (to grab attention of
reader). Finish one of the following:
“How to …”
“An example of...”
CONCEPT
PROFILE
The concept description should be around one page long.
1. BACKGROUND & OBJECTIVES
Describe the background and/or context for the concept including the development of the
institution(s)/organisation(s)/network(s) up until the point of the case. Please name the primary
objectives of the program/initiative/strategy.
2. STRATEGY & ACTIVITIES UNDERTAKEN
Please describe the concept in terms of the general idea / strategy and the actions / activities
(to be) undertaken.
3. OUTCOMES / IMPACT
What are the concrete outcomes / deliverables that have come out of the implementation of
the concept? Please try to be precise and use lists rather than text paragraphs. What sort of
impact (benefits or disadvantages) has the program had on stakeholders both direct and
indirect? Where possible, please provide statistics or examples and separate short and longterm impacts.
If the concept has not yet been implemented, please highlight the expected outcomes /
impact.
4. FURTHER INFORMATION
Please provide links where more information on the case can be found.