DECHRA VETERINARY PRODUCTS UK (DVP UK)
Job Title
Technical Farm Animal Sales Manager (TFASM)
Line Manager
Equine & FAP Business Manager (FAP – Food Animal Producing)
Location
Field based (60%), Remote/Office based (40%) Dechra Veterinary
Products Limited, Hadnall, UK
Department
Job Role
Sales (60%)/Technical (40%)
The Technical Farm Animal Sales Manager (TFASM) has a dual
responsibility to support the Sales functions and provide Technical
support to the field based teams, customers & Marketing department
as detailed below.
Technical/Marketing Support
Date : 29th July 2015
1
Assist Brand Managers in the development of technical arguments and
implementation of marketing campaigns and activities.
2
Provide technical support to the Marketing teams (UK and Central) to ensure
that strategy, tactics and marketing materials are relevant, technically accurate,
and address UK veterinary market requirements
To include technical review, recommendation and copy writing
3
Ensure all relevant content for promotional literature is technically correct,
industry compliant & available well in advance of marketing/sales initiatives.
4
Provide technical expertise, analysis and supporting data for the more technical
aspects of existing or proposed DVP FAP products, marketing initiatives and
promotional campaigns.
5
6
7
When required, handle day to day technical enquiries in a timely, efficient,
knowledgeable, documented, industry compliant and courteous manner to
provide an excellent level of technical customer service
Present technical information to key customers and universities as required.
Present at CPD meetings for veterinary surgeons, veterinary nurses and
veterinary students
Provide technical support at congresses, exhibitions and CPD events.
Provide technical training on existing Dechra products, new products, or new
indications to ensure that Dechra Veterinary Products staff have sound product
understanding
Training must meet the needs of the person being trained and the wider
business strategy
Sales
8
9
10
Date : 29th July 2015
Achieve Territory sales objectives, respecting product mix and margins in line
with the business plan for the territory
Sell the range of DVP FAP products to veterinary customers within a defined
sales territory.
Identify new business opportunities and sales growth potential with new and
existing customers.
11
Achieve the defined KPIs as detailed by the Equine & FAP Business Manager
12
Maintain accurate & up-to-date customer information in accordance with
company guidelines
13
Support FASM colleagues and help them position and sell FAP products
through a better technical understanding of the products
Administrative Duties, Company Culture and Relationships
14
Completion of regular & any ad-hoc administration tasks in a concise, accurate,
timely & informative manner
15
Work closely and collaboratively with internal customers to ensure acceptable
solutions are delivered that meet or exceed customer expectations.
16
Uphold and work in accordance with the Dechra Values.
Other Requirements
The TFASM may be required to undertake additional duties in line with business needs at the discretion of the Marketing Manager or the National
Sales Manager.
This may involve out of office activities to include (but not exclusive to) working at alternative sites, attending company meetings and congresses
and managing “remote” sales and/or marketing projects.
Date : 29th July 2015
EMPLOYEE SPECIFICATION
Job Title: Technical Farm Animal Sales Manager
Department: Sales/Technical Services
Location: Midlands/Office
Responsible to: Equine & FAP Sales Manager
Attributes
1. EXPERIENCE
No.
Essential Criteria
(Identified from CV / Statement / Interview / References)
Desirable Criteria
(Identified from CV / Statement / Interview / References)
1.1
Broad range of current experience in Large animal
veterinary practice, especially Cattle & Sheep
Previous experience of the veterinary pharmaceutical
industry (not essential as full training and support will be
provided)
Experience in mixed/large animal veterinary practice and/or
working with equine/food producing animal products in
industry
1.2
2. EDUCATION
QUALIFICATIONS
TRAINING
2.1
2.2
Member of the Royal College of Veterinary Surgeons
Evidence of formal continuing professional development
focussed on large animal medicine, especially herd health
plans, fertility, foot problems
Achieved a relevant postgraduate qualification
3. SKILLS AND
KNOWLEDGE
3.1
Good knowledge of UK veterinary practices, particularly
large animal practices
Good technical knowledge within key therapy areas for
Dechra or potential to acquire through training/development
Good IT skills (proficient user of Word, PowerPoint and the
internet)
Commercial awareness
Calm, confident, assured communicator (written and verbal)
Very strong interpersonal skills, with the ability to share
knowledge and develop beneficial relationships with others
Self-discipline, enthusiasm, drive and determination; able to
work independently on own initiative
Aptitude for teaching/training and public speaking
3.2
3.3
4. PERSONAL
ATTRIBUTES AND
CIRCUMSTANCES
4.1
4.2
4.3
Date : 29th July 2015
4.4
4.5
4.6
4.9
Excellent organisational skills and attention to detail
Evidence of working successfully in a team
Commitment to providing excellent technical support to
internal and external customers
Willingness to travel within the UK, predominantly to Head
Office (Shrewsbury) and, on occasion, to Ireland and
Europe
Personal values in accordance with Dechra Values
(Dedication, Enjoyment, Courage, Honesty, Relationships,
Ambition)
Hold a full UK Driving Licence
5.1
Midlands
4.7
4.8
5. LOCATION
Date : 29th July 2015
Ideal location within approximate 1 hour of Shrewsbury