Louisiana Office of Tourism 2015 Spring Cable Campaign Cover Sheet
DEADLINE: Friday, January 16, 2015 at 4:30 p.m.

LOT is offering a $1 to $1 partner buy-in opportunity for our 2015 Spring Cable Campaign.

Maximum budget for partner buy-ins is $40,000. Spots will be awarded on a first come-first served basis.

There are 2 options for creative participation:
o Option A – Partner handles production, and adds an art card to the end of your :30 commercial.
The art card must include the Louisiana Pick Your Passion logo and URL (www.LouisianaTravel.com).
Your logo and URL may also be included on this art card, but the PYP logo and URL must be more
prominent. This art card must be on screen for 4-5 seconds. Trumpet can supply the art for this art
card if needed. There are no restrictions or requirements on voice over (see example on page 3).
o Option B – Trumpet/LOT will handle production and will add an art card to the end of one of our
:30 commercials that will include your logo and URL. This art card will be on screen for 4-5 seconds
after the PYP logo and URL. Trumpet will design the art card.
o Note: an art card is a graphic at the end of the commercial either on a solid background, or over
moving picture.

Partners are responsible for all production and delivery costs under options A and B. This program is
subject to change based on industry participation.
PRODUCTION
 Under Option A – Once the spot is approved by LOT, partners are responsible for delivering the
completed spot to Extreme Reach for distribution to media outlets. Extreme Reach specs and
instructions will be provided.
 Under Option B - The estimated cost for Trumpet/LOT to edit one television spot for you is $1,000. This
may decrease based on the number of participants. Trumpet will deliver the final spot to Extreme
Reach.
DELIVERY
Extreme Reach SD delivery costs are $12 per spot per station. Extreme Reach HD delivery costs are $95 per
spot per station. Partners may submit spots in SD only. If spots are submitted in HD, an SD backup is required,
which is an additional $12.
INSTRUCTIONS

Within the grid on the Order Form, insert the estimated total dollar amount you wish to invest per market
(reference the projected per-spot rates in the form when determining budget). Calculate the totals for
each market.

Return completed form to Misty Shaw via email (mshaw@crt.la.gov) or fax (225-342-1051) by Friday,
January 16 at 4:30 p.m. LOT will send confirmation email upon receipt of application.
TIMELINE
1/16/15 Application/participation deadline for media commitment
1/23/15 Option A - Edited spots sent to LOT for approval, or Option B - creative elements sent to LOT
for inclusion in their spot
2/6/15 Deadline for spot approval by LOT
2/23/15 Approved spots distributed to media outlets
3/2/15 Partner Buy-In Schedule Launches (Campaign will run for two weeks through Sunday, March
15. End date may change to accommodate for preemptions and make goods.)
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Louisiana Office of Tourism 2015 Spring Cable Campaign Order Form
DMO/CVB: ________________________________
CONTACT: ________________________ TITLE: ____________________________
PHONE: _________________________ EMAIL: __________________________________
ADDRESS:______________________________________________
CONTACT INFO FOR PERSON RESPONSIBLE FOR CREATIVE:
NAME:___________________________________________ ________________________
PHONE:______________________________ EMAIL:_______________________________
CABLE – ESTIMATED CVB COST PER SPOT FOR REFERENCE
Market
Atlanta
Primetime, 6 p.m. – 12 a.m.
$425
Weekend daytime, 12 p.m. – 6 p.m.
$210
Insert your estimated budget per market
CABLE
Market
Atlanta
CREATIVE PARTICIPATION
Primetime, 6 p.m. – 12 a.m.
Circle:
Weekend daytime, 12 p.m. – 6 p.m.
Option A
Option B
If Option A:
Do you need Trumpet’s assistance in producing your commercial?__________________
Will you be providing your commercial in SD only, or both SD and HD?_______________
If Option B: We’ll need to know which spot you want to use, 2015 spots are ready for preview at
http://louisianatourism.trumpetgroup.com.
SIGNATURE:________________________________
DATE: _________________________
(By signing this form you agree to the terms outlined in the Spring 2015 Cable Campaign cover sheet)
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