ÇAĞ UNIVERSITY
FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
Learning Outcomes
of the Course
Code
Course Title
National Credit
ECTS
THM 324
Tourism Marketing
(3-0) 3
6
Prerequisites & Co-requisites
None
Language of Instruction
Mode of Delivery
English
Face to face
Type and Level of Course
Elective / 3. Yr / Spring Semester
Lecturers
Contact:bkaynatma@gmail.com
Bertan Kaynatma
Lecture Hours
Office Hours
Course Coordinator
Course Objective
Gain understanding of sales and marketing concepts related to tourism, with an
emphasis on the cruise industry.
Relationship
Students who have completed the course successfully should be able to
Net
Prog.
Effect
Output
4&4&5
1
Understand the role of marketing ın tourism & hosp.
5&8&9
4&4&5
2
Identify market segment opportunities & targeting techniques
5&8&9
4&5&5
3
Discuss the elements in the marketing planning process
5&8&9
4&5&5
4
Understand the marketing mix strategies for a T/H product
5&8&9
4&5&5
5
Explain professional sales techniques and consumer behavior
5&8&9
4&5&5
6
Identify relevant stakeholders and variables in the marketing environment
5&8&9
Course Description: A course designed to examine the core concepts of sales and marketing in the context of
the tourism and hospitality industry.
Course Contents:( Weekly Lecture Plan )
Week
Topics
Preparation
Learning Activities &
s
Teaching Methods
1
Presentation & Discussion
Introduction, Syllabus
2
Lectures & PP
The Marketing Microenvironment
Textbook Ch 3
3
4
The Marketing Macroenvironment
Role of Marketing in Strategic Planning
Textbook Ch 3
Textbook Ch. 4
Lectures & PP
Lectures & PP
5
6
7
Marketing Research
Consumer Buying Behavior
Market Segmentation and Targeting
Textbook Ch. 5
Textbook Ch. 6
Textbook Ch. 8
Lectures & PP
Lectures & PP
Lectures & PP
8
9
Designing Products
Pricing Products
Textbook Ch. 9
Textbook Ch. 11
Lectures & PP
Lectures & PP
10
Promotiing Products
Lectures & PP
11
12
13
14
Professional Sales
Destination Marketing
Presentations
Review
Textbook Ch. 13 &
14
Textbook Ch. 15
Textbook Ch. 17
Textbook
Recommended
Reading
Material Sharing
Lectures & PP
Lectures & PP
Practice
Practice
REFERENCES
Bowen, Kotler, et. Al. Marketing Travel 6/E. Prentice Hall, 2014.
Related Articles
Activities
Midterm Exam
Assignments & Attendance
Effect of The Activities
Effect of The Final Exam
ASSESSMENT METHODS & CRITERIA
Number
Effect
Notes
1
35%
Written Examination
1
15%
50%
50%
ECTS TABLE
Contents
Hours in Classroom (Face-to-face)
Hours out Classroom
Quizzes
Midterm Exam
Final Exam
Number
14
14
1
1
1
Hours
3
3
21
26
35
Total
Total / 30
ECTS Credit
Total
42
42
21
26
35
166
=166/30=5.53
6