AMREF UK
JOB DESCRIPTION
Title:
Responsible to:
Responsible for:
Key Relationships:
Salary & Contract:
Location:
Individual Giving Executive
Head of Marketing
Interns and Volunteers
Director of Fundraising and Communications
Marketing Executive
Marketing Assistant
Finance Officer
Starting £22,100 - £26,500 depending on
experience, Permanent, full time
Fetter Lane, London (moving early 2013, within
the M25 area)
I. The
Organisation
The African Medical and Research Foundation (AMREF) is Africa’s leading health
development organisation working to achieve better health for Africa. AMREF is
headquartered in Nairobi and has country offices in Kenya, Tanzania, Uganda, Ethiopia,
South Sudan, Senegal as a hub for West Africa and South Africa as a hub for Southern
Africa.
AMREF UK supports AMREF in Africa to achieve its strategic goals and is composed of
three departments: Fundraising and Communications, Programmes, and Finance and
Administration.
AMREF UK’s Fundraising and Communications team exists to:
1. Raise income to support the work of AMREF UK and the work of AMREF in Africa
2. Raise the profile of AMREF as a unique African organisation and our work in Africa
to the UK public and key identified audiences where we have best synergy for
maximum impact
3. Work across the One AMREF global structure to ensure that all opportunities are
maximised, learning shared, and we play to our strengths in order to have greater
impact for the people of Africa whom AMREF exists to serve
AMREF UK’s Fundraising Marketing Strategy:
The Marketing team at AMREF UK is a revised function of the AMREF Fundraising and
Communications team representing our new approach to income generation. As we move
forward, with a new global governance structure for AMREF and an even stronger focus on
‘unrestricted’ income, it is key that AMREF UK raises our profile to key audiences in the UK
and grows our database of fundraisers and individual donors. The Marketing team at
AMREF UK are responsible all marketing activities across all channels, drive donations and
fundraising from the public (within specified target audiences) and add marketable data to
the database, including Individual Giving, Community and Events fundraising, Brand,
Communications and publications, media and pr, website, social media and digital
marketing.
AMREF UK: Individual Giving Executive: Job Description
August 2012
II. Principal Functions
Under the guidance of the Head of Marketing, the Individual Fundraising Executive is
responsible for the following areas:
1. Deliver AMREF UK’s strategy to maximise our warm individual donor base for
supporter loyalty and lifetime value.
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Deliver an annual programme of communications, off and online, to maximise
income and minimise attrition
Manage campaigns to uplift and reactivate our donors including telemarketing and
other activities aswell as direct mail
Manage agencies and 3rd party suppliers in the delivery of these campaigns and
activities
Develop a thorough understanding of our donor motivations and preferences in
order to create impactful communications that result in increased responses and
support and showcase AMREF’s impact on improving health in Africa
Provide excellent supporter care to all donors.
Create data selection briefs and produce segmented mailing lists for the marketing
team as required
Support the annual planning and budgeting cycle
2. Deliver AMREF’s UK’s legacy strategy to maximise income
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Regularly refresh our legacy campaign materials to ensure they are accurate and
effective in deliverying our plans and strategy
Manage AMREF’s membership of sector bodies and proactively network with the
same to ensure our knowledge of sector developments and initiatives is current and
can be maximised
Manage our in-memory fundraising activity
Ensure that both legacy and in-memory fundraising are proactively communicated
whenever and wherever appropriate across AMREF UK
3. Reporting and analysis, and financial reconciliation for the Marketing team
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Monitor income and expenditure budgets, produce monthly and quarterly financial
and attrition reports.
- Produce campaign analysis reports to measure performance against objectives and
budgets, in order to make recommendations and to inform future activities.
- Work with the Finance Officer to ensure that fundraising income (from warm
appeals, our website and committed givers) is accurately recorded in a timely way
according to Institute of Fundraising best practise guidelines
4. Website and online fundraising.
- Produce monthly e-newsletters to send to warm supporters..
- Manage AMREF UK’s online fundraising avenues and ensure the website is
maximised for donations
5. Proactively championing good knowledge management and continually seek to
improve systems and processes.
- As part of the Fundraising team, play your role in ensuring that AMREF’s donor
database (Raiser’s Edge) is well maintained, accurate, up to date and accessible.
- With the Marketing Assistant, support other fundraising and communications team
members in their use of Raiser’s Edge, and champion best practice.
6. Carrying out other reasonable tasks as required by the Head of Marketing
AMREF UK: Individual Giving Executive: Job Description
August 2012
III. Competencies
The Individual Giving Executive should demonstrate competence in the following:
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Target focused: Be motivated by a target and consistently deliver against it.
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Organisation: Set priorities, develop a work schedule, monitor progress towards goals,
and track details, data, information and activities.
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Focus on Donor Needs: Anticipate, understand, and respond to the needs of donors
to meet or exceed their expectations within the organisational parameters.
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Attention to detail: Ensure all work is thorough and accurate, particularly data and
analysis work.
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Communicate Effectively: Speak, listen and write in a clear, thorough and timely
manner using appropriate and effective communication tools and techniques.
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Systems and Processes: Evaluate and improve methods, systems and processes to
maximise efficiency strategic delivery and across the organisation.
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Build Relationships: Establish and maintain effective working relationships with
others, both internally and externally, to achieve the goals of the organisation.
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Foster Teamwork: Work cooperatively, dynamically and effectively with others,
including remote teams, to set goals, resolve problems, and make decisions that
enhance organisational effectiveness whilst working in a resource poor environment.
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Behave Ethically: Understand ethical behaviour and business practices, and ensure
that their own behaviour and the behaviour of others is consistent with these standards
and aligns with the values of the organisation.
IV. Recruitment Criteria
Essential
- Good understanding of direct marketing principles and experience of managing
direct marketing campaigns
- Experience of customer care and a clear understanding of the donor journey, donor
development and maximising life time value.
- Experience of manipulating, interpreting and analysing quantitative data
- Strong written and spoken English, with excellent communication skills.
- Experience of project management and management of 3rd party agencies
- Excellent IT skills in Microsoft Office applications, particularly Excel.
- Experience of using Raisers Edge or another customer relationship management
database.
- Proven attention to detail, organisational and time management skills.
- Excellent numeracy skills.
Desirable
- Educated to Bachelors degree level.
- Experience of working in a fundraising, marketing or customer services department.
- Experience of using CMS and online fundraising or marketing tools.
- Knowledge and understanding of Africa and the development context.
V. Vacancies Contact
Please download an application form from www.amrefuk.org and return to
jobs@amrefuk.org by September 11th 2012. Interviews on w/c 17th September.
AMREF UK: Individual Giving Executive: Job Description
August 2012