Cengage Learning Job Description
Job Title:
Reports To:
Student Engagement Advocate
Marketing Manager, Special Markets – Student Programs
Function:
Department:
Marketing
Marketing
Job Code:
Job Family:
Job Level:
Part Time/Intern
Location:
FSLA Status:
Shift (CLDC only):
Travel: (%)
Remote
Position Description:
Date:
June 2013
Salary Grade:
We are looking for Student Engagement Advocate candidates to join our Team for one semester or two quarters. For
approximately 3-4 hours per week, Student Engagement Advocates will help Cengage Learning build brand awareness and
drive student usage by educating students and professors at their school on new and exciting Cengage Learning technology
products. Student Engagement Advocates will also get the opportunity to sharpen their business and presentation skills and
get paid for doing it.
Essential Duties/Responsibilities:
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Conduct peer to peer MindTap product demonstrations and capture student feedback on MindTap via post-demo
surveys.
Conduct small group presentations to relevant student organizations and clubs including Greek Life, residential life, etc.
Distribute Cengage Learning marketing collateral in relevant high traffic areas to help build Cengage Learning brand
awareness.
Direct messaging to students including internal campus electronic mailing lists and listservs; relevant student
organizations and Greek organization databases.
Drive student ‘conversation’ on social networks by utilizing all relevant social networking outlets to promote MindTap
and to build Cengage Learning brand awareness among students – such as relevant MindTap product information,
photos and contest information.
Promote relevant existing Cengage Learning promotions or contests for student participation.
Work with local Cengage Learning sales representatives as needed in conducting MindTap product presentations with
faculty on campus and in conducting student focus groups.
Help with ‘Getting Started’ sessions at the beginning of the semester when available and as needed. Student
Engagement Advocates might be asked if they are available to visit a class with one of our sales reps to talk to students
about logging into MindTap (in some cases, another software application might apply).
Engage with any students who have recently used or are currently using MindTap to learn more about their experience.
Conduct student surveys and related projects for other Cengage Learning product lines such as 4LTR Press.
Submit weekly status updates including any new photos or videos.
Participate in program and product training.
Participate in weekly Student Engagement Advocate team meetings.
Cengage Learning Job Description
Skills/Knowledge/Experience:
Basic (Required)
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Enrolled at a college or university in the U.S. and be a current resident of the U.S.
Must have at least a 3.0 GPA
Passionate about social media and interacting with peers
Technologically Proficient: Using various social media programs; basic ability to use Microsoft Word and Microsoft Excel
Tested or used Cengage Learning’s MindTap product
Able to plan events and understand how to market to peers
Comfortable speaking in front of large audiences and conducting small group product demos
Actively involved in student life on campus
Strong interpersonal skills
Excellent written and oral communication skills
Commitment of one semester or two quarters
Have access to a lap top computer
Ability to submit photos and brief videos
Benefits:
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Attractive compensation with per hour payment
Chance to win great prizes throughout the semester
Complimentary Cengage Learning products for Student Engagement Advocate’s own use
Student Engagement Advocate comments, quotes, pictures and videos could be featured on the web in Cengage
Learning Marketing Campaigns
Chance for Student Engagement Advocate to build resume & gain corporate work experience
Chance for Student Engagement Advocate to develop time management, project management, public speaking, event
planning and written communication skills
Networking opportunity - meet Student Engagement Advocates from across the country