Session One, Day one, Monday 9 February
Introduction
Questions : What can give, what you expect to get
Mr. Bill Ryan reviewed the agenda
Larry Jagan: Introduced himself.
Media Communications Triangle
Media Relations
Personal Skills
Strategy
Exercise : Good and bad feedback from media, group shared their experiences.
Three S: Simplification, Selective, Sensationalize
Personalizing the stories,
Humanize, dramatize
Good experiences: good coverage, positive feedback
Bad experiences:
Neutrality
Credibility
Accountability
Critical Distance
Workshop exercise
Group I : Target group , religious leaders on gender based violence, radio and TV talk show and
newspaper
Group II : Academicians on RH issues, looking at the gaps existing among institutions, media ; journals,
reports, sessions and conferences, peer education, references from past works
Pro and against
Afternoon session: What newspaper the “finance minister” reads.
Biometer : what are journalists looking for
Topical-issues :
Terrorism
Economic crisis
Climate change
Try to connect the subject to big issues.
Bleed leads/violence
Controversial
Important people-
celebrities
Leaders
Change/New/unusual
Disaster
Conflict
People it affects
Who? Proximity (pebble in the water)
Implications
Human InterestChildren
Emotion
Relevance
One party Government
Vietnam
China
Laos
Myanmar
Bhutan
Religious influence
Iran
Philippines
Timor Leste
Indonesia
PNG
Conflict/post conflict
Combodia
Nepal
Sri Lanka
Diversity of owners
India
Thailand
Bangladesh
Mongolia
Pakistan
Maldives
Pacific
One Singe party countries:
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All media are controlled by the government
Sensitive issues such violence never broadcast in national media
Ministry of Culture and information controls the news
Bhutan, educate the government, one of the queens as good will ambassador to advocate the
UNFPA mandate
Debate sessions
Media briefings to educate journalists, quarterly media sessions, Vietnam
China , media interested in FP and RH issues.
Post Conflict
Religion
Catholic
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Established media forum
Religious forums
Data on Maternal Death
RH media forums
Moslem
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Advocate FP
Session II
Discussion in three groups regarding UNFPA mandate
Session III
Five “F”s of media relations
Friendly but keep the distance
Fast
Journalists come to you for information, verification and comment
Fair
Frank
Factual
Sensitive issues
Bill discussed some topics of sensitive perspective.
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Unsafe abortion is a sensitive issue and should be addressed as part of ICPD Plan of Action.
Appropriate age for adolescents to know about sexual relationship
Vulnerable groups on HIV, we are not encouraged to publicize our activities in this regard
Opposition:
Catholic and some other groups are against family planning programmes of UNFPA
Session IV
How we can continues from here onward
What are the recommendations to improve our network
Laura Vinha lead the session
Bill discussed the issues planned for WPD 2009, ICPD@15, MDG, POVERTY
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The commission on Population and Development
HIV/AIDs
iCAP, end of August,Bally
APC SRH, 18-20 of October
SWAP , Environment and Women
ESCAP meeting on ICPD@15
ICPD @15 from NGO perspective
October, General Assembly on ICPD @15
Cairo meeting, global parliamentarians meeting
Asian Parliamentarian meeting AFPPD September in Tehran
Emergencies
UNFPA global site will be good source of information
Humanitarian aid workers
Safe motherhood workers
Gender issues
Hygienic kits, life saving supplies, miscarriage kits instead of abortion kits
Kimberly on Website
Content Management System
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Content
Lessons learned
Dynamic, characterized by continuous change, activity or progress, think content first and then
presentation
How should my site look\how can I create it\how will I update it
You go website for information, as starting point
Who is unfpa
Why is unfpa in this particular country
What is unfpa doing about x,y, z
Concise, like an elevator speech
Non un language
Relevant for different audiences\
http://www.unfpa.org/asiapacific\
Unfpa worldwide
Not too long, short sentences, no acronyms
Positive, high quality photo
Only 5 paras
Uses short sentences\no bureaucratic languge
Only acrony is HIV\
Gives a source at the end
Info as of 2007
Doesn’t unfpa\s response
Photo doesn’t have credit
An uptodate, well write overview\contact information
Current and past country programme documents
News and feature stories
Publications and documents
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Local upcoming events
Videos
Related links and resources
Statistics
Current vacancies
What else?
Partners
Donors
Simplicity is the most important issue(Keep it simple, silly,KISS)
Annoy the visitors
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Coming soon
Page not found and lins that go the wrong page
Page loading please wait\too much tex or too little text per page
No sub heading to break up info
No captions on photos
Boring photos of meeting and senior mgmt standing at podiums\
What are your pet peeves
Coming soon in any language is annoying
Remember a multi lingual site is double the work
Consider audience and how ofter information will change
Do yo need entire sitie translated or just parts of it
Standards
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Unfpa/org/style guide
Countryname.unfpa.org (contact web-team)
Prefereable from the header and/or footer of every page
Avoid replicating information on your site whenever possible
What we offered in the past
The components
Server Access
Templates
Macromedia contribute
Support kit
Challenges (what we learned)
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Invo
Involvement of Reps
Accountability
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Translation
Compliance with standards
Present , A quick tour
Tour to the websites
Use the CMS
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The benefits
Easy to use
Update your site from anywhere
Minimal maintenance
Style compliance built-in
Support from HQ
The Rules
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Arrange your own hosting
Follow UNFPA STYLE
Use country.unfpa.org
Link back to global site\have a support plan for maintenance & updates, not conducive for big
pages with different categories
Hire a writer
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A bit of web savvy helps
An eye for good photography , etc.
CMS homepage template was demonstrated
The Goal
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Every Co has at least a basic site
All sites are cross linked
Distributed contend management
Resources
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Online publishing guidelines
Checklist
Unfpa styl
guide
Cms user manual
Unfpa photo library
New support site
Photolibrary.unfpa.org
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Create a Uolder, into which you will place all the image files
Connect to UNFPA SERVER USING An FTP client
ftp address is ftp://208.112.10.235
username ftpuser/password Ldo325t
notify steve at swiller@unfpa.org
Voices.unfpa.org
alikhan@unfpa.org
desktop widget coming soon
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Your website is never “done”u
Accurate
Blanced
Impartial
Fair
Sensitive
Legal
Fourth State (nobility, farmers, poor) journalists belong to fourth state