Internal Communications Manager
World Animal Protection
We
We
We
We
We
We
are World Animal Protection
end the needless suffering of animals.
influence decision makers to put animals on the global agenda.
help the world see how important animals are to all of us.
inspire people to change animals’ lives for the better.
move the world to protect animals.
2014 is an incredibly exciting time for World Animal Protection.
With a new global brand we are poised to develop and launch a new
high-impact global strategy that will increase our impact across the
world.
We have an ambitious mission to move the world to protect animals
and we need the most talented communications professionals to help
us achieve this. If you are passionate about delivering internal
communications that have impact for a great cause, then we want to
hear from you. This is the perfect time to join a team that is in
the process of putting a global brand firmly on the map – and making
a name for this fantastic organisation.
If you’re up for this exciting new challenge, get in touch!
Reports to: Pippa Rodger, International Director of Communications
Location: London
Main purpose of job:
This is a fantastic opportunity for someone to create and deliver an
internal communications and engagement strategy for World Animal
Protection that works across four levels:
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Communicating our global strategy in a way that is inspiring,
meaningful and instantly understood by all staff, so that they
feel highly engaged and clear on their personal contribution to
delivering the strategy and achieving our global ambition for
animals
Engaging key stakeholders – including the Global Leadership Team,
the International Board and other senior leaders across the
organisation in our internal communications approach, training
them to become advocates across the organisation
Develop a global internal communications framework across five
regions and multiple communication vehicles, that ensures that
all staff are continually informed about significant
organisational developments and achievements
Working closely with the staff engagement team to embed our
culture across the organisation
There is a degree of autonomy and self-sufficiency required in this
role. The successful candidate will be able to operate at a high
strategic level, while also delivering more hands-on tactical
initiatives, such as the fortnightly staff newsletter and intranet
updates.
Position in organisation
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Reporting in to the International Director of Communications
This role has no direct reports but will work closely with the
Global Leadership Team (in particular the COO), Global Senior
Management Team, the Asia-Pacific Internal Communications
Manager, Intranet Manager, Head of HR and Organisational
Development Manager and team
Works with the Global Brand Manager to ensure that all
communications to staff are aligned with the World Animal
Protection brand and consistent on a global level
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This role sits within the International Communications team, whose
role is to:
 Set the global strategy and budget for Communications that
supports the delivery of the organisational vision and
priorities (Vision 2020)
 Ensure that strategy is delivered and achieves maximum impact
globally
 Ensure there are clear frameworks, KPIs and guidance to the
organisation at an International, Regional and Country level to
support the delivery of the global strategy
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Lead global communications programmes of work
Scope of the role
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Developing and delivering the global internal communications
strategy and framework, constantly monitoring impact and
feedback from staff
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Providing expert advice and strategic plans which deliver
internal information requirements in times of change or need
for rapid communications
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Developing and communicating content that communicates our
purpose:
o Researching and writing in an informative, relevant and
compelling way to communicate organisational news for the
intranet and global newsletters
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o
o
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Reviewing the internal comms channels and tools we have
available and using creativity to package content for
different audiences whilst driving engagement
Preparing communication resources to support line
managers and senior management in their key role as part
of the communication chain, encouraging a culture of
communication
Ensuring tone of voice is consistent and on brand across
all internal comms channels
Managing the Intranet homepage and News Centre, regularly
reviewing content to monitor its accuracy and relevance,
giving guidance to content owners to maintain excellent
standards
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Working closely with the Global Leadership Team and Chief
Executive to ensure a consistent two way flow of communication
and engagement between staff and leadership.
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Working closely with the COO and Organisational Development team
on staff engagement, leadership and management programme,
embedding the organisational culture and induction process
Person spec
Experience
Demonstrable experience leading an internal communications function
within a complex organisation or providing strategic internal
communications advice in a complex environment (desirable:
experience of working in an international organisation)
Proven track record of managing and delivering communications
through a variety of channels
Proven ability to respond to and deal with potential reputation
management issues, acting with tact and diplomacy, while maintaining
strict confidentiality
Experience in supporting change programmes.
Understanding of complexities of working in a global organisation
Awareness, understanding of and commitment to stay on top of the
latest internal communications developments and practices and
bringing that into World Animal Protection
Experience of using innovative communications channels and tools for
internal communications purposes
Skills and Abilities
Outstanding communication skills, able to communicate effectively at
all levels and present complex information in a simple way
Creative and innovative with strong problem solving abilities
Proven ability to influence and negotiate at all levels
A diplomatic individual, with excellent interpersonal and
stakeholder management skills; able to tackle communication issues
sensitively and with total discretion
Strong IT literacy and experience of working in web-based software,
in particular Microsoft SharePoint and external email marketing
service providers such as MailChimp and familiarity with HTML;
interest in using the latest technology to drive organisational
engagement
Proven ability to prioritise workload and meet strict deadlines
Excellent and proven writing ability