SEMA – Booth #12439
BEYOND HEAT REJECTION: 3M WINDOW FILM
DISPLAYS LATEST INNOVATION AT 2013 SEMA SHOW
ST. PAUL, Minn. (October 2013) – Since 3M scientists invented window film nearly fifty years ago, the
company has been continually working to find unexpected ways to deliver revolutionary products to
make the driving experience better for those behind the wheel. Today, 3M’s portfolio of films goes
beyond reducing heat to offering added benefits like blocking harmful UV rays, protecting against
thieves and even allowing NASCAR drivers to perform at their peak. These features, and more, will be on
display at this year’s SEMA Show.
3M Automotive Window Films offer several proprietary technologies like the nano technology used in
the Crystalline Series that combines more than 200 layers of protective film in a product thinner than a
single Post-it® Note. 3M also recently launched Scotchshield™ Automotive Security Films, which help
deter vehicle break-ins, and this summer 3M Window Film became recognized as the official Window
Film of NASCAR.
Today’s drivers need to be alert to what goes on around them – careless motorists, hazardous road
construction, bumper-to-bumper traffic – they shouldn’t have to worry about added distractions inside
their car or truck. 3M Automotive Window Films combine superior UV protection with advanced heatrejection and added safety features to provide the unparalleled comfort, protection and energy savings
drivers desire – all while delivering the custom look that keeps cars cool inside and out.
Product
3M™ Automotive Window
Films – Crystalline Series
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3M™ Automotive Window
Films – Color Stable Series
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3M™ Automotive Window
Films – FX Premium
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3M™ Scotchshield™
Automotive Security Films
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Benefits
The ultimate in high technology, offering a virtually clear film with
outstanding heat rejection to create the perfect film for high end
cars
Allows 40% to 90% of the light into your car
Rejects up to 97% of the sun's IR rays and up to 60% of the heat
coming through your windows
No signal interference: Crystalline films are non-metallized
Patented 3M nano-carbon polyester technology provides
excellent heat rejection combined with a tinted factory glass look
Allows 5% to 50% of the light into your car
Rejects up to 57% of the heat coming through your windows
Economical product offering that provides heat rejection,
combined with 3M quality and a stylish look
Allows 5% to 55% of the light into your car
Rejects up to 45% of the heat coming through your windows
Shield you and your valuables from infrared rays by rejecting heat
from the sun, increasing privacy, and holding shattered glass
together, increasing the amount of time and effort it takes a thief
to enter your vehicle, providing a powerful deterrent to smash
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and grab theft.
Non-metallized construction won’t interfere with mobile phone,
GPS or satellite radio reception.
Block 99% of UV light and provide a total Sun Protection Factor
(SPF) of up to 1000.
Available in a variety of tint levels to meet drivers’ needs
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our
culture of creative collaboration inspires a never-ending stream of powerful technologies that make life
better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs
88,000 people worldwide and has operations in more than 70 countries. For more information, visit
www.3M.com or follow @3MNews on Twitter.
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For more information:
Alexandra Bocci
Cohn & Wolfe for 3M
(212) 798-9707
Alexandra.bocci@cohnwolfe.com