Warsaw, June 24, 2015
Posnania’s commercialization is progressing
 Posnania’s retail space is leased in over 80%
 Posnania’s opening will ensue in the autumn of 2016
In parallel with intense works on the construction site, commercialization of Posnania goes very smoothly.
The leading brands have joined the list of tenants, among whom are new brands in Poznań. Shoppers will
be able to make their first ever purchase at Posnania in the autumn of 2016.
The biggest regional centre from Berlin to Warsaw
Posnania is presently the largest ongoing retail investment in Poland and Central Europe worth EUR 300
million. On 100,000 m2 of high quality commercial space, there will be 300 leading international and local
brands, including chain stores and individual concept stores of Polish designers, as well as cafes and
restaurants. Posnania will be a mixed-use facility, combining commercial and entertaining functions. The use
of cutting-edge technologies, such as beacons and mobile application with geolocation, will make Posnania
one of the most innovative facilities in Poland.
Unique tenant-mix
The main differentiator of Posnania is the optimal tenants set, covering 300 brands from fashion, food, retail
and services industry, among whom are debutants in Poznań. Posnania will be the only mall in the capital city
of Wielkopolska region with two large format shops under one roof (Careefour and Leroy Merlin DIY), which
will occupy in total 22,300 m2 and generate high footfall from early morning to late evening hours. Among the
main tenants are also fitness club with swimming pool and the advanced multiplex of Helios with an area of
over 4,500 m2 and 8 screening rooms.
Posnania will be the only mall in Wielkopolska region with all brands from the portfolio of Inditex Group: Zara,
Zara Home, Stradivarius, Bershka, Massimo Dutti, Pull&Bear and Oysho. At Posnania, there will also be all
brands of LPP Group: Reserved, Mohito, Cropp, House, Sinsay, aTab and a new brand from the premium
segment. Shoppers will also find stores of the following brands: Van Graaf, H&M, C&A, Mango, Armani Jeans,
Intersport, Douglas, Sephora, Traffic Club, Świat Książki and Almi Decor.
In the exclusive premium zone on the first floor with 6-meters high shopping windows, there will be around
20 luxurious brands, chiefly fashion, accessories and jewellery.
Attractiveness of Posnania’s concept and international scale of this undertaking, make tenants select
Posnania as location for their non-standard size flagship stores. For instance, Benetton brand will open at
Posnania its largest store in Poland. Additionally, 8-meters high shopping windows in selected areas will
ensure attractive exposure of products and services.
Posnania will ensure clients rich and diverse food offering, including Polish dishes and exotic specialties.
Approximately 12% of the building’s space will be occupied by food offering, i.e. food court on the first floor,
as well as cafes, restaurants with waiter service staff and summer and winter gardens located on the ground
floor. In the food court planned with 700 seats, there will be, among others, international chains McDonald's,
KFC, Burger King, North Fish. Likewise, both a terrace and live cooking zone will appeal to customers.
Debuts
In the first half of 2015, a list of tenants expanded by a number of leading brands from services, clothing and
food industry, including among others: AB FOTO, Mennica Złota, Natur House, Sneakers, Wittchen, Wojas.
There will also be brands that have not been available in Poznań until now - Chiara, Colorshake, Hobby4Men,
Okaidi, Etam and Wedel, which has selected Posnania as a location for its first chocolate lounge in the capital
city of Wielkopolska region.
Bierhalle by opening its restaurant at Posnania will make its debut in Poznań, where customers will be able to
enjoy beer brewed on site. Among new brands from the food industry are also restaurants Thai Express and
Tacamole (debut in Poznań), serving Thai and Mexican dishes, respectively. Lease agreements have also been
concluded with international coffee chains Costa Coffee, Starbucks and local brand Coffee Time.
We want Posnania to become a very attractive place for spending free time and doing shopping. 15 months
prior to the scheduled opening, Posnania is already leased in over 80%, which is an immense success and the
best evidence that tenants value our unique concept. We are currently in talks with prospective tenants from,
among others, American and German markets, which could be concluded soon. - summarises Marek
Błędowski, commercial director and board member of Apsys Poland S.A.
More details on Posnania are available on the official website: http://posnania.eu/
Media Contact:
Robert Mrozowski
Posnania Press Office
email: robert.mrozowski@havasww.com
mobile: +48 518 985 466
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About Posnania
Posnania is an innovative concept combining shopping, service, social and cultural aspects. The concept has been
created in view of needs and life style of contemporary shoppers: people that care about the quality of life and value
convenience. The complex will offer 100 000 sqm of gross leasable area (GLA) with, among others, a cinema, fitness club
and swimming pool. 300 brands will ensure a comprehensive and diverse offering. Housed under one roof will be 40
large and medium shops, 220 boutiques, along with 40 restaurants and cafes. Commercial space will be arranged in
zones: fashion, sports, accessories, home furnishings and supermarket, catering, entertainment and recreation, services.
Posnania will offer a new quality of customer service, including on the basis of new technologies. Clients will have at
their disposal a free WiFi network, Tweet Wall, digital maps, mobile payments along with dedicated mobile application.
Posnania also features a set of additional services – personal shopping consultant, home delivery, a children’s play and
care corner, and the concierge services. Worth over EUR 300 million project will contribute to the modernization of the
surrounding road infrastructure and creation of new transportation solutions and jobs. 6 km of newly built bike lanes
will connect Rataje roundabout with downtown. Examples of efforts to make Posnania a friendly and integrating place
include, surrounding green areas, a vast number of conveniences for pedestrians and cyclists (underground parking with
CCTV, cloakroom, external bike stands, public bike rack), as well as a convenient parking for over 3,000 cars. The
opening is scheduled for the autumn of 2016, however Posnania is already actively taking place in the city life by
becoming a title sponsor of Posnania Bike Parade. Thereby, Posnania co-creates cycling culture in the city and supports
active way of life.
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