Feedback — Week 4 Lecture Quiz
You got a score of 15.00 out of 15.00.
Question 1
Which activity demonstrates that people complete tasks primarily for monetary benefits?
Your Answer
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Owning pet parakeets
Taking Coursera classes
Running a lemonade stand
People do not necessarily complete tasks primarily for monetary benefits
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Explanation
Question 2
What did the experiment with Bionicles measure?
Your Answer
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The effect of creation on a sense of camaraderie.
How a sense of futility would affect participants’ willingness to work.
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How much the Sisyphean condition would make people love building Legos.
How we should look to Greek mythology for hints about how to go about our lives.
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Question 3
Imagine you’re an employer. Some of your employees have done work that your company has decided to not use.
Would acknowledging their unused work be important for their willingness to do future work?
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Your Answer
Yes, if the acknowledgement gave their work meaning.
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Correct
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No, it would not be worthwhile, because morale has nothing to do with efficiency and productivity.
Not unless you were trying to encourage your employees to go on strike.
Yes, if you also gave them a bonus for their work under high-stakes conditions.
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Question 4
Which of the following demonstrates the IKEA effect?
Your Answer
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Explanation
You think your painting ought to cost $3000, and other people also think it ought to cost $3000.
You enjoy the cake you baked more than you enjoy the cake your aunt baked.
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You are your own worst critic.
You hate the way your grandmother makes lasagna.
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Question 5
What does the IKEA effect show?
Your Answer
Shopping should always be paired with Swedish meatballs and Lingonberry desserts.
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Explanation
Labor leads to love.
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You think all furniture should have red slipcovers.
We misremember the agony that goes along with assembling IKEA furniture and overvalue our creations.
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Question 6
How could clothing retailers take advantage of the IKEA effect?
Your Answer
They could spell their product names with umlauts, creating an impression of authenticity.
They could anticipate exactly what you will want and have it hanging in a dressing room that’s already playing your
favorite music.
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Explanation
They could give you only three options and make you choose one.
They could make you put a bit of effort into customizing your clothes.
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Question 7
How does the Toothbrush Theory illustrate the IKEA effect?
Your Answer
We don’t all need a toothbrush; some people have dentures. Just like theories.
We all need a toothbrush, but if you borrow someone else’s, it’s probably best not to tell him or her about it--just like
when you borrow someone else’s theories.
We undervalue things that belong to us and ideas we’ve come up with, just as we underestimate the importance of our
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Explanation
toothbrushes.
We all need a toothbrush, we all want a toothbrush, but nobody wants to use anybody else’s toothbrush. We want to
create our own ideas and theories, but we don’t want to rely on the ideas of others.
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Question 8
Pick the statement that includes a benefit and a drawback of the IKEA effect.
Your Answer
Falling in love with your own project makes you work much harder, but it can also keep you working on a lost cause.
Falling in love with your own project makes you open-minded, but it also makes you disparage your own ideas.
Falling in love with your own project leads to a reasonable appraisal of your own work, but it makes you falsely
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Explanation
modest.
Falling in love with your own project can stymie your academic career, but also leads you to be more cooperative.
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Question 9
How does Zappos use cognitive dissonance to make their staff more motivated?
Your Answer
Zappos pays people to accept their job offer so that their new employees will be anchored with high expectations for
ROI (return on investment).
Zappos coaches its staff on how to tolerate cognitive dissonance. First, they test them to make sure they only hire
people who are prone to dissonance.
Zappos creates cognitive dissonance by offering job applicants money to turn down the job. In this way, they sort out the
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Explanation
greedy applicants from the non-materialistic ones.
Zappos’ staff align their feelings with their behaviors. They become convinced that they prefer a job at Zappos to a
significant sum of money.
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Question 10
Do big bonuses help white collar workers reach their potential?
Your Answer
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Yes, but only if the bonus is paid in cash.
No, only those in the financial sector benefit from big bonuses.
Some incentives help, but very big bonuses can make people perform worse.
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Explanation
Sometimes. They don’t work for everyone, but high bonuses do work for businessmen and professors.
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Question 11
When would you want to motivate people with big bonuses?
Your Answer
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When the stakes are high.
When you are trying to cut costs and need each penny that you give to go a long way.
When the problem-solving that you want them to do is particularly challenging.
When the task is mechanical rather than mental.
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Explanation
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Question 12
Why did Dan look at NBA “clutch players?”
Your Answer
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To see whether a coach’s confidence in players could improve the team’s performance.
He couldn’t convince bankers to participate in his experiments, so he looked for another example of a self-selecting club
of professionals who perform under high pressure.
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Duke is thinking about starting an intramural basketball team, and Dan wants to be the clutch player.
To see whether Duke’s Coach K was familiar with the best players in the NBA.
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Explanation
Question 13
Which of the following describes the results of the experiment with building Bionicles?
Your Answer
Score
In both conditions, a greater love of Legos led to building more Bionicles.
Participants with lower dexterity had trouble building Bionicles and were less likely to complete the experiment.
Participants who predicted the results of the experiment realized the extent to which motivation would be dampened in
the Sisyphean condition.
People built more Bionicles in the Meaningful condition and fewer in the Sisyphean condition.
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Explanation
Question 14
What happened in the experiment where participants were paid to find pairs of letters on sheets of paper?
Your Answer
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In terms of motivating participants, ignoring their work was closer to acknowledging their work than to shredding their
work.
Participants stopped working at about 30 cents per page in the Shredder condition, at about 20 cents per page in the
Acknowledged condition, and at about 15 cents per page in the Ignored condition.
Performance suffered because participants were overwhelmed by the letter pairs.
Acknowledging participants’ work was much more motivating than both ignoring and shredding their work.
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Explanation
Question 15
How might social factors be similar to stress about big monetary stakes?
Your Answer
Score
When solving anagrams for pay or when monetary stakes are high, increasing social stress increases both motivation
and performance.
When we are not included in social events, the effects are comparable to not getting a financial bonus.
When solving anagrams for pay, increasing social stress increases motivation but not performance. This is similar to the
pattern for increasing monetary stakes.
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Public pressure and high monetary stakes are both demotivating.
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Explanation