Word Document - Equine Affaire

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FOR IMMEDIATE RELEASE
CONTACT:
Stephanie Campbell, Marketing Coordinator
Equine Affaire, Inc.
Phone: (740) 845-0085 ext. 103
Fax: (740) 845-2879
scampbell@equineaffaire.com / www.equineaffaire.com
Great photos available!
Equine Affaire Introduces Affordable Ways to Sell Horses and
Promote Stables, Stallions, and Services in Ohio this April
LONDON, OH - December 30, 2015 – Do you have one or more horses that you want
to sell—or a stallion, training/boarding facility, or other equine service you want to
promote? What could be a better venue at which to sell a horse than a centrally-located
and well-established equine facility like the Ohio Expo Center and a first-class
equestrian event like Equine Affaire?
Yes, you can sell your horse online, at your barn, or through an auction, but finding the
right buyer at Equine Affaire just might be quicker, easier, and more profitable. Tens of
thousands of avid horse people representing all corners of the equestrian world will
travel to Columbus, OH, on April 7-10 to attend the 53rd Equine Affaire, and many of
these attendees will be in the market for a new horse. To bring horse sellers together
with horse buyers, Equine Affaire has introduced a new element to the event’s popular
Horse & Farm Exhibits area: “For Sale” stalls.
Located in the Ohio Expo Center’s newly-renovated Gilligan Complex, the Horse &
Farm Exhibits is an area dedicated to the promotion of horse farms, training facilities,
lesson facilities, breeding stallions, and now horses for sale. The Horse & Farm
Exhibits will be featured in the permanent stalls in the east bank of the north half of the
Gilligan Complex—the stalls that receive the best traffic flow because of their proximity
to the clinic venues, trade show, and other important features of Equine Affaire.
Exhibitors and horses for sale will be organized in the barn by breed/type of horse, and
a map of the Gilligan Complex and Horse & Farm Exhibits will be included in the event
program that is distributed for free to adult attendees as they enter the show.
Renting a “For Sale” stall. Selling your horse directly to buyers at Equine Affaire just
makes sense. You can rent a 10 x 10 inline “For Sale” stall for just $125 for the duration
of the show. With each stall rental you’ll receive a “For Sale” sign to post on the stall
and a free listing pre-event on equineaffaire.com that will include the horse’s breed,
age, gender, name, discipline, level of training, price, photo, and stall location. “For
Sale” stalls may be used only for horses that are for sale—not horses brought to the
event for other purposes. Though Equine Affaire is a four-day event, you only need to
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commit to featuring your horse in a “For Sale” stall for at least two days and specify your
date of arrival. And, if you sell your horse at the show, you may substitute another horse
you have for sale in the vacated stall—or leave the show at your discretion.
Horse owners who rent “For Sale” stalls will also have the opportunity to give interested
customers (age 18 and over) the opportunity to test ride their horses in the Ohio Expo
Center’s Denny Hales Pavilion as long as they have each customer complete and sign
a release form and they submit the form to the Barn Office. They may also rent a tack
stall next to their “For Sale” stall(s) for an additional $75 in order to store their bedding,
tack, feed, and other equipment while at the show.
Marketing Your Stallion, Stable, or other Equine-related Services. And what if you
want to market your farm, stable, stallion, or boarding, training, and breeding facility at
Equine Affaire? The Horse & Farm Exhibits area is where horse owners, stable/farm
owners, and horse service providers connect in person with customers who are
interested in all breeds of horses and a variety of equestrian disciplines. Participating in
Equine Affaire’s Horse & Farm Exhibits is very affordable . . . and the benefits can be
huge. The fee for each 10 x 10 inline exhibit stall is $200, and an end/corner stall is $50
additional. The rental of each exhibit stall includes one four-day pass to Equine Affaire
(a $50 value), and each Horse & Farm exhibitor receives a one-line listing of stall
number, farm name, breed of horse, and phone number or web site address in the free
event program (if exhibitor application and stall payment are received by the print
deadline of February 29th).
Exhibitors in the Horse & Farms Exhibits decorate their exhibit stalls and are prepared
to greet, impress, inform, and secure customers. They are encouraged to exhibit during
all four days of Equine Affaire, but must commit to exhibiting for at least three days in
order to participate. They also get a special rate on the rental of “For Sale” stalls. Any
Horse & Farm exhibitor who rents at least two regular exhibit stalls may rent additional
“For Sale” stalls next to their exhibit stalls for only $75 each and receive the signage
and pre-event listing on equineaffaire.com described above.
Horse & Farm exhibitors also have the option to gain additional marketing exposure by
getting involved with their breed’s organized activities at Equine Affaire. The Horse &
Farm Exhibits area complements the Breed Pavilion featured in the Voinovich Center,
and Horse & Farm exhibitors are encouraged to support their breed’s presence at
Equine Affaire by assisting with their breed association’s exhibit booth in the Breed
Pavilion. This participation can lead to additional opportunities to have Horse & Farm
horses showcased in an association’s exhibit stall in the Breed Pavilion and featured in
the breed demonstration organized and presented by the association. Participation in
the breed association’s exhibit stall and breed demo is arranged by the designated
Breed Coordinator for each breed. Contact Equine Affaire for further information
regarding who is coordinating your breed’s presence at the event.
With the addition of the new “For Sale” stalls, Equine Affaire’s Horse & Farm Exhibits
area is destined to be the region’s foremost marketplace for buying and selling horses
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and marketing equine facilities and stallions. For additional information on Equine
Affaire’s “For Sale” stalls, Horse & Farm Exhibits, and Breed Pavilion, contact Karin
Brennan by phone at (740) 845-0085 ext 112 or by email at
kbrennan@equineaffaire.com. For complete information on Equine Affaire and
application forms for “For Sale” stalls and the Horse & Farm Exhibits area, visit
equineaffaire.com, click on the Ohio event, and follow the “Exhibit” link to reach the
Breed Pavilion, Horse & Farm Exhibits, and Sell Horses pages.
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