XIV International exhibition of professional cosmetics and equipment for beauty salons
INTERCHARM professional 2015
April, 23. Moscow
Press release
INTERCHARM professional 2015 to confirm the
potential of Russian beauty salon market
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Over 420 exhibitors
New section! GREEN CORNER – Natural cosmetics
7 business and professional program premiers
Record number of visitors! 49 200 visitors from all Russian regions and CIS
For three days – from 16 till 18 April – INTERCHARM professional 2015, the largest in Russia and the CIS exhibition of
professional cosmetics and equipment for beauty salons, presented all the novelties of the spring and coming summer
to the entire beauty industry’s professional audience in Crocus Expo, Moscow. The show welcomed 49 200
professional visitors from all regions of Russia and CIS – it’s a new record for the 14 years of INTERCHARM
professional’ experience.
More than 2500 professional beauty brands from 53 countries represented at the stands of 420 exhibitors operating
in the following market sectors:
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Professional hair care
Professional skin and body care
Professional nail care
GREEN CORNER – Natural cosmetics
Cosmetic and hairdressers equipment
Cosmetic and hairdressers services
Equipment for spa salons
Furniture and accessories for salons
Aromatherapy
Solariums, tanning apparatus
Permanent makeup equipment
GARDEROBE - Fashion accessories
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Professional products based on oligomers of hyaluronic acid, plant stem cells and peptides, products for sugaring,
body art, biorevitalisation, anti-aging, body wraps, fillers, endless nail gels, brushes, tools for industry professionals,
equipment and furniture for beauty salons, nail studios and spas – the exhibition presents the opportunity to see all
actual beauty trends, as well as experiences of Russian and international companies.
For the convenience of visiting INTERCHARM professional 2015, organisers developed a user-friendly mobile
application, online catalogue and special offers booklet, where all the exposition’s features collected.
Marzia Larpin, VAL Gel Polish Manufacturer (USA): “The service at INTERCHARM professional was outstanding. The
staff was very polite and patient as well as everyone who I approached at the show. Our booth location was easily
accessible and we received a superb reception from the customers. We, at Val USA Manufacturer, strongly believe it
was our pleasure to be a part of INTERCHARM professional show in Moscow this year”.
Following the “green” trend that effects INTERCHARM shows, the spring edition included into the exposition the latest
developments and unique products of natural and organic cosmetics created by Russian and international
manufacturers in the new “GREEN CORNER – Natural Cosmetics" sector.
The increased interest in this trendy market segment has shown by the representatives of pharmacy chains and
distributors of natural cosmetics from all over Russia and the CIS who became guests INTERCHARM professional.
Natural origin of products introduced in GREEN CORNER confirmed by ECOCERT, BDIH and ICEA certificates that
emphasize the high quality of the most of exhibits. Additionally, GREEN CORNER’ exposition includes new companies
which are expected to receive these official certificates.
Cosmetic products based on algae, argan and olive oils, prickly pear cactus, bee venom, manuka honey and other
organic components attracted the endless interest of INTERCHARM professional 2015 visitors during three show days.
INTERCHARM actively supports the eco-trend not only providing the opportunities for these kind of market players
but in the visitor sector as well. All the organiser’s informational materials at the show were distributed not with the
regular plastic bags, but biodegradable. Special additives in the composition of INTERCHARM bags allow disposing
used bags in just a few years without disturbing the ecology of the planet.
To prove INTERCHARM professional international status, the exposition included the latest developments from
Belarus, Ukraine, Greece, Italy, Japan, Morocco, New Zealand, Pakistan, Poland, the United States, Turkey, and local
Russian brands.
Starting with this edition GARDEROBE salon included into the main event for those three days where representatives
of beauty salons are able to supplement their range of fashion jewellery and accessories, thus expanding its business.
In this part of the show, 44 companies demonstrated jewellery, semi-precious jewellery, hair accessories and other
accessories the audience of the exhibition interested in.
Due to the expansion of market sectors covered, INTERCHARM professional provide the new opportunities for visitors
to reach more business targets during three business days. This makes each INTERCHARM professional visit even more
effective!
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Effectiveness of participation in the show consistently confirmed by
exhibitors’ feedback
Natalia Subbotina, MASTIC SPA (Greece): "Our main goal during INTERCHARM professional 2015 was to introduce
the company's products in the Russian market and to find new partners. We sure that our exhibiting was successful
and effective – we’ve noted a high interest in the product from visitors. It is important to note the high level of
services provided by the organisers before and during the exhibition itself”.
Ekaterina Nuzhina, SKEYNDOR (Spain): "We thank INTERCHARM professional for the phone calls that do not cease for
a moment, for showing us and our international partners the positive dynamics of the Russian aesthetic cosmetology
market this seemingly troubled times. Thank you for creating optimal conditions for setting our goals and providing
the opportunities for its 100% realization, that is much more important. As a "newbie" I would say that today’s tough
competition bring the difficulties in the field of increasing brand awareness and attracting new contacts. Thanks
INTERCHARM professional we undertook this extremely important goals as quickly as we couldn’t even imagine and
with minimum financial investments. Now everything depends on us. And this all thanks INTERCHARM professional".
#1 event for professional development introduces 7 program premiers!
As always at INTERCHARM exhibitions, professionals could not only see, but consult with exhibitors about their
products and services and really dive into the industry with all its facets and colors. INTERCHARM professional is the
perfect place for professional development of beauty market with its numerous business and educational event and
practical trainings. This year, the program revealed seven new program premiers!
One of them is business conference "Build the effective procurement strategy of legal drugs and medical beauty
products and equipment" that took its place on the first day of the INTERCHARM professional. The event released
unique "The Russian market of cosmetic injections and equipment" research and held a panel discussion with leading
industry experts on this theme. According to the Vademecum (FF Media company) analytical center, in the first
quarter of 2015 domestic aesthetic medicine got about 260 products for cosmetic injections, nearly 56% of them have
no registration certificates of the Ministry of Health and the Federal Service on Surveillance in Healthcare of Russia.
During the reporting period about 100 distributors with a combined portfolio of more than 1.1 thousand SKUs
operated on the Russian market of cosmetology equipment. Over 40% of this range, or about 490 cosmetology
devices, produced by Chinese manufacturers. The detailed research can be found at www.intercharm.ru.
Nowadays trichology is the field of medicine that has growing interest among experts and wide audience of those who
care about the health and beauty accumulating so many new and interesting aspects that the need of professional
community to discuss and exchange the experiences, knowledge and achievements become a matter of urgent. That
is the reason for INTERCHARM professional 2015 to organize the unique symposium "Trichology for cosmetologists.
Therapeutic approach". This event is the meeting point for practitioners and companies representing professional
trichology products. Participants of the symposium are estheticians who began their path in this field and those who
thinking about expanding their skills and acquire another very sought-after specialization.
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16th and 17th of April were show days filled with traditional INTERCHARM professional events: International Congress
on Applied Aesthetics, Conference "Beauty Salon Management", Nail Service School - and one more educational
premier of the season called "Seasonal anti-aging program" course. Organisers analyze the market within a year,
assess the situation, communicate with leading industry experts and gather experience and ideas to generously share
them with the audience. That’s why all these events are permanently interest to the market specialists. Theory and
practice of salon business are accumulated in INTERCHARM professional program and become a pride for each visitor
from all over Russia and CIS.
During the show, INTERCHARM professional together with the International Institute of Professional Aromatherapy
held the International Congress "Holistic Beauty, SPA & Wellness”, which was attended by leaders and business
owners, beauticians, masseurs, aestheticians, spa operators, spa technicians and other professionals of the industry of
beauty and health from Kaliningrad to Vladivostok, as well as guests from Belarus, Kazakhstan and Latvia. The
Congress was held in the format of training course for professionals and owners of beauty salons, spa centers, medical
and aesthetic clinics. The program included a number of topics: the aesthetics of the face and body in the field of bioeco-beauty, manual techniques, practices, bioenergy improvement and phytohormonal correction.
Another debut program is New Style International Congress on Permanent Makeup, which consists of four modules:
permanent makeup, appliances, medicine, and business. Leading experts from Russia, Germany, Italy, Ukraine and
Lithuania participated in the event as speakers, to quench the thirst of professionals in the industry for such a rare
knowledge.
Professional championships and competitions are inseparable part of every INTERCHARM show. Industry recognition
of these competitions opens a new stage in the winner’s careers and inspires thousands of their like-minded
colleagues. During the first New Style International Permanent Makeup Competition the contestants had to
implement a permanent makeup on eyebrows with the hair appliances and draw the eyes and lips with a pencil. Jury
members are the authoritative professionals from Russia, Latvia, Italy and Germany.
The bright conclusion of INTERCHARM professional program was XVIII Moscow Open Championship on hairdressing,
decorative cosmetics, nail modeling and design, a round of the Championship of Russia that was held in the context
of the show for the first time. The best artists of Russia competed in 33 professional categories and their entries have
judged by the famous jury. Within the Championship there was a round table for beauty salons managers on "Actual
issues of the beauty salon industry under the circumstances. Crisis management and support of beauty salons.
Problems and solutions".
Generally, most of INTERCHARM professional stands attracted the audience with the hundreds of workshops and
master-classes where exhibitors openly shared their skills and professional secrets with the beauty salon industry.
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Moscow becomes the heart of beauty industry twice a year with the
leading events in CIS and Eastern Europe
Celebration of the spring beauty is over. But the next INTERCHARM show runs soon - from 21 to 24 October – when
the entire beauty industry of Russia and dozens of countries from all over the world will be united again at the world
known InterCHARM 2015 exhibition with its two floors and the following four halls:
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Cosmetic products and perfumery from every fourth country of the world (1st floor).
Cosmetology (1st floor)
Hairdressing (3rd floor)
Nail service (3rd floor)
The visitor registration will be launched in the early summer. Show news are updating the website
www.intercharm.ru. All the bright colors of the most beautiful industry is always with you, always with INTERCHARM.
Wherever you are!
Grow your business, develop your skills, make new contacts and discover new products, services and technologies at
InterCHARM in October. See you in Moscow!
ORGANISER
SILVER SPONSOR
NOTES FOR EDITOR
INTERCHARM professional is an international exhibition of professional cosmetics and beauty salon equipment, a
unique business platform to unite at one site industry's leading brands. The event enable the visitors to see the recent
achievements in the beauty industry, learn the theoretical basis of the field and also practical experience in applied
esthetics, cosmetology, nail servicing and beauty salon management, learn about the latest trends in the industry and
acquire specific knowledge and skills to work in the beauty salon industry. The professional training programs offered
at the exhibition have become a trademark of the event. Every year thousands of people visit the exhibition and
training events, and their number is constantly growing: cosmetologists, dermatologists, aesthetics experts, plastic
surgeons, managers of beauty and spa salons, cosmetology centers, nail service experts, hair stylists and massage
therapists. In 2015 the exhibition welcomed 49 200 visitors and over 420 companies represented more than 2 500
brands.
www.intercharm.ru
Organiser: Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed
brought together over 7 million event participants from around the world. Today Reed events are held throughout the
Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions
serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider
of information solutions for professional customers across industries.
www.reedexpo.ru
CONTACT FOR PRESS
Ruslan Abdrakhmanov: +7 (926) 246 45 61, ruslan.abdrakhmanov@reedexpo.ru
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