Job Description
POST DETAILS
Division/Department
Commissioned Services
Organisation
Canterbury City Council
Job title
Location The Beaney
Deputy Director of Museums and Galleries.
Reports to (job title)
Director of Museums and Galleries
Grade1
12
DBS Requirement
Politically Restricted
Post
Standard: No
No
Enhanced: No
JOB PURPOSE
To manage and motivate the team(s) to achieve financial and service targets contributing to
corporate objectives and meeting customer needs.
To be the strategic lead for business development, marketing, visitor services and operations
across Museums & Galleries ensuring high quality service delivery and achievement of income
targets.
To lead on financial and performance management for Museums & Galleries ensuring the
service is performing against agreed targets.
PRINCIPAL ACCOUNTABILITIES
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Ensure that staff are effectively recruited, have development opportunities, and are
supported and supervised so that they are able to meet objectives and targets
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Identify work programmes and performance measures for staff to achieve service
targets and contribute to corporate objectives
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Review and monitor performance to ensure performance standards are being met and
take appropriate action where they are not being met to ensure continuous
improvement
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Monitor service budgets to ensure compliance with financial processes so that
spending stays within the allocated budget
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Ensure that feedback from customers is sought so that services are delivered to
excellent standards of customer care and continuous service improvements are made
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Develop effective working relationships both internally and externally to ensure good
communication and identify opportunities for joint working
Ensure the team operates in a commercial way to achieve value for money and
optimise financial return
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Ensure the team works in a safe and legal way to comply with regulatory and legislative
requirements

To be the strategic lead for business development and commercial activity, developing
strategies for new income streams, pursuing new avenues of sustainable revenue
generation and maximising the profitability of existing income streams to deliver a year
on year increase in income

To oversee the development of the retail offer which engages with and inspires visitors
reflecting and reinforcing the personality, values and core purpose of The Beaney and
Canterbury Museums and Galleries and increasing income

To oversee the development of The Beaney Café to increase income generation and
offer an excellent visitor experience.
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To be the strategic lead for marketing and audience development seeking to retain
existing and attract new audiences to the Museums and Galleries

To oversee the management of Visitor Experience and Visitor Services staff and be
responsible for staff development and training to ensure a high quality offer.

To be responsible for the delivery and development of the Visitor Information Centre at
The Beaney, ensuring excellent visitor service.

To champion the development of learning across Museums and Galleries to improve
the learning offer to residents and visitors

To oversee the operational management of Museums & Galleries ensuring the delivery
of a high quality offer

To contribute to fundraising applications and to identify and pursue sponsorship
opportunities.

To manage, monitor and analyse performance data for Museums and Galleries
proposing ways to improve performance where appropriate, reporting progress of
services against the council’s intended outcomes.

To manage, monitor and analyse budgets for Museums & Galleries ensuring that
effective cost control mechanisms are in place, that revenue is maximised and that
income targets are met.

To forge strategic partnerships with external organisations across the business,
attractions, heritage and tourism sectors to further strategic objectives and support a
sustainable service.

To be responsible for compliance with commercial health legislation.

To be the appointed licensee for The Beaney.
.
To deputise for the Director of Museums and Galleries in their absence assuming
responsibility for all Museums and Galleries matters as appropriate.


To be a member of the Museums and Galleries Senior Management Team, the
Museums and Galleries Programming Group and the Business Development Group.
Special Circumstances.

The Museum is a 7 day operation and regularly hosts events outside its core hours.
Flexibility to work on weekends, public holidays and before/after public hours is
therefore required.

To carry out other duties commensurate with the grade and skills of the post holder as
may be directed

The duties of the post are subject to review and in this respect the details contained are
provided as an aid to performance of the contract of employment
REQUIRED ATTRIBUTES
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Knowledge
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Skills
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Experience
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Knowledge and understanding of business planning and
budget and financial management.
Knowledge of marketing, brand and audience development
within the cultural sector.
Knowledge of buildings, security, health and safety and
environmental management.
Knowledge of digital marketing, including e-promotional
campaigns.
Established relationships with press and PR
Ability to think strategically.
Proven entrepreneurial skills.
Line management and leadership skills.
Strong interpersonal skills.
Organization and planning skills.
Management of staff and projects.
Strong communication skills, both verbal and written.
Practical skills in business, audience and performance
analysis and evaluation.
IT skills, including web based content management
systems.
Ability to work collaboratively and in partnership with
colleagues and external organisations, building
relationships to further strategic objectives.
Commercial, marketing and communications experience,
preferably within the arts and cultural sector.
Leadership experience.
Experience of developing and improving the visitor
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Qualifications

experience in a public building.
Proven experience of developing a successful retail offer
which reflects the core purpose of the organization and
generates income.
Financial acumen and budget management experience.
Experience of developing the potential of others through
professional development, training and coaching.
Experience of leading the operational management of
public buildings, preferably within the cultural sector.
Proven experience of engaging and increasing audiences
and meeting targets.
Educated to degree level or equivalent.
JOB DIMENSIONS
Annual budgetary
amounts
Number of staff reporting
to the job holder
Any other relevant
statistics/information
Direct c £400,000
Indirect £315,000
Direct: 3
Indirect: 55
The service comprises 5 museum buildings – three in Canterbury,
one in Herne Bay and one in Whitstable and The Oast store..
NATURE OF CONTACTS
Direct frequent contact with Assistant Director of Commissioning,
Head of Commissioning and Director of Museums and Galleries.
Internal
External
WORKING ENVIRONMENT
Line manages Museums and Galleries posts responsible for
business development, operations (facilities, visitor experience,
visitor management and Café), marketing, communications,
audience development, finance and administration.
Develops and maintains close working relationships with
colleagues to develop new income streams across the Museums
and Galleries team.
Canterbury City Council Finance and Communications
departments.
Regional, national and international organisations, including
Tourism SE, Visit Britain, Arts Council England, Association of
Cultural Enterprises.
Kent County Council (Partner organisation which manages The
Library at The Beaney).
Local partnerships, including Canterbury Attractions Group and
Visit Canterbury members.
Media/ press contacts nationally, regionally and locally.
ORGANISATION CHART
Organisation chart attached.
JOB DESCRIPTION SIGN-OFF
Completed by
Joanna Jones
Director of Museums and Galleries
29th July 2014
Reviewed/Agreed by
Budget Reviewed/Agreed
by
Job Holder
Reviewed/Agreed by
David Ford
Head of Commissioning
29th July 2014
Nicci Mills
Senior Accountant
29th July 2014
Job Title
Date
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