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Sharp Communications, Inc.
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Consumer Press: Nicole Janok, Ext. 122, [email protected]
Trade Press: Stephanie Grabbe, Ext. 103, [email protected]
ECO BY COSENTINO INTRODUCES FOUR NEW DESIGNER COLORS SELECTED VIA SOCIAL MEDIA
Expanded Color Options and Lower Pricing Increases Design Possibilities for Recycled Surfacing
San Francisco, CA (October, 2012) – ECO™ by Cosentino (www.ecobycosentino.com), a leading line of eco-friendly
surfacing composed of 75 percent recycled material, introduces four new colors to its stylish color palette, chosen
by architects, designers and consumers through social media voting. As the leading manufacturer of quartz,
natural stone and recycled surfaces, Cosentino asked its Facebook fans from 14 countries around the world to
weigh in on a selection of potential new hues, as the company looked to expand its popular ECO line, which was
first introduced in 2009.
The result is an internationally appealing color palette comprised of four shades that evoke the depth and
elegance ECO is known for and meet the high performance of quartz and natural stone surfaces, with a superior
level of commitment to environmental practices. With these added shades, ECO has reduced is price range,
making the brand accessible to even more homeowners seeking beautiful, sustainable design for their kitchen and
bath.
The new ECO colors include: Creamstone, a mixture of cream colors that resemble the look and feel of luxurious
limestone; Forest Snow, a blend of recycled glass and ceramic pieces mixed with peach, cream, brown and
terracotta speckles which was the most-voted-for shade; Grey Moss, a mixture of grey and slate that resembles a
contemporary concrete look; and Red Pine, a combination of recycled material against a white background with
chocolate and coffee accents which will be available in Cosentino’s new matte finish, Suede-leather.
Creamstone
Grey Moss
Forest Snow
Red Pine
“With the introduction of these four new ECO colors, we’re proud to provide even more choices for homeowners
and designers looking for sustainable, yet beautiful surfacing at an affordable price,” said Lorenzo Marquez, VP of
Marketing, Cosentino North America. “The selection of the final color palette is a great example of how
Cosentino continually engages its customers and the design community to innovate its products and business.”
Recycled Material
The result of a significant research and development initiative, ECO has been considered an industry pioneer in its
commitment to re-thinking how surfacing is produced. ECO is made from up to 75% post-consumer and post-
industrial recycled raw materials, including: mirrors salvaged from houses, building and factories; glass from
windows and bottles; granulated glass from consumer recycling practices; porcelain from china, tiles, sinks, toilets
and decorative elements; and industrial furnace residuals from factories in the form of crystallized ashes. The
recycled content is then mixed with 25% natural stone including: scrap from mountains, quarries, manufacturing,
and fabrication; and is bonded together with a proprietary, eco-friendly resin made in part by corn oil that also
eliminates the need for sealants.
By utilizing these recycled materials, Cosentino is “upcycling” products that have reached the end of their lifecycle
– meaning that they cannot be incorporated in to any other industrial product and would otherwise collect in
landfill sites. According to Cosentino, approximately 3,000 glass bottles equals 1Tn of raw materials. The
production of ECO™ is expected to re-use the equivalent of 60,000,000 glass bottles every year. Reutilizing this
massive amount of materials prevents it from building up at landfills year after year, and reduces the need to
mine for new resources.
ECO can be utilized for a range of residential or commercial projects including kitchen and bathroom countertops,
wall cladding or flooring. It has become a leading choice for green surfacing in the architect and design
community, most notably with Make it Right foundation projects in New Orleans and Kansas City.
Commitment to the Environment
Cosentino is committed to the continuous improvement and development of eco-friendly processes through
innovation and technology, which has earned ECO a number of sustainable certifications including: Cradle-toCradle Silver for socially responsible manufacturing standards and environmental practices; GREENGUARD for the
assurance of clean air quality and low chemical emissions; and the National Sanitation Foundation certification
(NSF 51) for safe food preparation. ECO also can contribute toward LEED certification from the U.S. Green
Building Council.
In the creation of ECO, Cosentino advanced its environmental standards to a new high, including: minimizing dust
emissions in all phases of production; purifying 99% of Volatile Organic Compound (VOCs) factory emissions;
optimizing water usage through water reclamation processes that allows the company to use 94% recycled water
in production processes; and pursuing quarry restoration and mountain reforestation under strict stewardship
programs. In addition, all of the packaging and marketing materials created for the promotion of ECO are ecofriendly, made from recycled materials. The enhanced manufacturing processes earned Cosentino a coveted
Environmental Protection Declaration (EPD).
ECO is available in jumbo slabs of 63”x 128” and standard tile sizes of 12”x 12”, 18”x 18” and 24”x 24” in three
thicknesses: 1.2 cm, 2cm, 3 cm. The jumbo slabs allow for a higher square footage of material per container,
therefore minimizing the product’s carbon foot print, and provide a higher yield of material during fabrication,
minimizing seams and waste. ECO retails at $54 - $88 per square foot, depending on thickness and color. With
the largest manufacturing capacity and distribution in the industry, ECO™ by Cosentino is available in home
improvement stores nationwide, in addition to specialty kitchen and bath dealers and distributors across the U.S.
beginning in October 2012. ECO offers a 10-year limited manufacturer’s warranty. For more information on
ECO™, visit http://www.ecobycosentino.com/.
Media Contact:
For more information, please contact Sharp Communications, Inc., at (212) 829-0002. Trade Press: Stephanie
Grabbe, Ext. 103, [email protected] ; Consumer Press: Nicole Janok, Ext. 122, [email protected]
About ECO™ by Cosentino:
Introduced to the market in 2009, ECO™ by Cosentino is an eco-friendly surface composed of up to 75% recycled
materials, including porcelain, glass, mirror and vitrified ash. The other 25% of the ECO composition is made up of
natural stone waste and an ecological resin used for binding. ECO™ by Cosentino, was developed after a
significant investment into research and development by the Cosentino Group, which revolutionized the
"Recycled Surfaces" category. The result was a pioneering material that makes rational and efficient use of natural
resources and is, therefore, truly sustainable and respectful of the environment. Furthermore, the ECO™ by
Cosentino manufacturing process complies with the strictest environmental standards with, for instance, up to
94% of the water used in production being recycled. ECO™ by Cosentino is available in a wide range of colors, and
in slab format (327 x 159 cm) in three different thicknesses: 1.2, 2 and 3 cm.
About the Cosentino Group:
The Cosentino Group currently has 6 factories, 15 kitchen and bathroom surface production centers in the US,
more than 70 distribution points or Centers worldwide, and a staff of over 2,200 spreads across the globe. From
its headquarters in Almeria, Spain, the Group distributes its products and brands in more than 60 countries, and
directly manages and controls its own facilities and infrastructures in 17 countries: the USA, Mexico, Brazil,
Australia, Spain, Sweden, the United Kingdom, Ireland, Germany, Austria, the Netherlands, Belgium, France,
Switzerland, Norway, Italy and Portugal. Currently 80% of its turnover comes from international markets. For
more information, visit www.cosentinonorthamerica.com.
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FOR IMMEDIATE RELEASE Media Contact: Sharp Communications