OMRAJ SINGH
DOB- 1st March 1984
Sharp Sight Centre (Group of Eye Hospital)
Flat No.-351, Veer Awas, Sector- 18A, Dwarka
New Delhi-110075
Mobile: 09999657590 Email: omraj1984@gmail.com
Career Objective:
Profit-Driven Marketing Manager
Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch
marketing solutions, innovative branding strategies, and dynamic corporate events.
More than 8 years of solid B2B & B2C sales & marketing experience, delivering profitable solutions to drive sales,
attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate
marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Stellar
organizational and planning skills, as demonstrated in successful event planning experience. Gained extensive
experience communicating with vendors and event support personnel. Earned solid reputation for being enthusiastic
& efficient
Summary of Skills and Experience:
 A Business Management Graduate with over 8 years of accomplished career track of delivering sustaining
revenues, generating profits & streamlining workflow with cross functional exposure (Marketing & Sales,
Customer Relationship Management , Corporate and trade Sales, Client Servicing, Sales Promotional
Activities, Training, Product Promotion, PR Activity, New Market Development with prestigious
organizations in diversified industries.
 Specialized in referral business from corporate and doctors.
 Establishing corporate relationship and tie-ups with clients all across the Delhi NCR for brand promotion
and business generation.
 Handling major panels of Delhi NCR like CGHS.\, DGHS, ECHS, BSNL, IOCL, DDA, MCD, CISF etc.
 Expertise in marketing, organizing promotional events, conducting market research, accelerating growth
and achieving business targets
 Expertise in exploring new markets, reading competitors, managing marketing & sales operations,
managing lead time and profitability & achieving desired goals across the assignments.
 Coordinating with different kind of organizations like Malls, Colleges, Schools, Sr. Citizen associations,
Market Associations, Private & Public Corporate for branding and marketing activities.
 Conducting Marketing research for the formulation of different Strategy.
 Very strong relationship with RWAs, Sr. Citizens Associations Market Associations etc for business
development.
 Regular organizing CME, Camps, Seminars and promotional activities.
Work Experience Scan:
Manager Marketing: Sharp Sight Laser Centre Pvt. Ltd (Group of Eye Hospital):
(Sept 2012 to till date)
Business Development
 Developing marketing plans designed to assure achievement of agreed to volume, market share and profit
objectives
 Implementing strategies for acquiring business from corporate clients and effectively using the potential of
existing accounts.
 Specialized in referral marketing from different channels like PSU, dispensaries, doctors and many other
channels.
 Track report and feedback and their analysis for improvement.
 Achieving centre wise target month on month, quarter on quarter and year on year.
 Competitor’s analysis.
 Preparing doctors data base and generating business from Physicians, Ophthalmologists & GPs.
 Generating business from Path labs, Chemists, Optical shops and GPs.
Brand/Promotion Management
 Marketing planning and execution after getting approval from management.
 Preparing marketing calendar and forecasting marketing budget.
 Prepare marketing collaterals as required by different department for various promotional activities.
 Conducting marketing research for competitor’s analysis & feedback analysis.
 Managing the Corporate Communication of company and establishing the liaising between company and
media.
Marketing & Channel Management
 Exploring potential business avenues and achieving increased business growth and initiating market
development efforts with PSU like NDMC, MCD, DDA, BSNL, IOCL, ONGC, CISF, MTNL and many
more. Handling many panels like CGHS, DGHS, and ECHS etc.
 Managing sales & marketing operations; implementing sales promotional activities as a part of brand
building and market development effort.
 Establishing strategic alliances / tie-ups with financially strong and reliable channel partners; implementing
effective strategies to maximize sales and achieve revenue & collection targets.
Key Account Management
 Mapping client’s requirements and providing them customized business solutions through new proposals,
presentations and demonstrations.
 Identifying and networking with prospective clients, generating business from the existing accounts and
achieving profitability and increased sales growth.
 Managing the top of line Govt. /Public & Private sectors clients to provide them the best health care
services & to generate the desired revenue from these clients.
 To empanel new clients and execute agreement with them for providing medical treatment to their
employees, thereby generating new stream of revenue.
 Managing the complete TPA & Corporate tie up activities for the hospital.
Public Relation & Execution Strategy Affairs
 Developing cross promotional tie ups that provide benefits to existing customers and attracts new customer base.
 Conducting meetings for setting up objectives & streamlining processes to ensure smooth functioning of marketing
activities.
 Responsible for ensuring Good Marketing Practices through robust systems process implementation & Key
Account Management.
 Guiding & supporting the sales & marketing team with individual Brand strategic Market Penetration
efforts & tactical implementation.
 Planning, organization and implementation of meaningful programs
 Develop and Execute In-market Consumer Promotions, Execute Product Launches & Sampling Activities
 Identify potential promotional opportunities and recommend consumer promotional plan
 Lead post-program measurement, capturing full business impact/ROI.
Manager Marketing: R. D. Plast Pvt. Ltd. (April 2009 to September 2012)
 Managing brand communication mix, liaising with advertising agencies, designers, printers, vendors for
development of copy/content, creative & designing of marketing communication materials.
 Developing cross promotional tie ups that provide benefits to existing customers and attracts new customer base.
 Conducting meetings for setting up objectives & streamlining processes to ensure smooth functioning of marketing
activities.
 Devising Portfolio & Product Strategy along-with execution of Marketing Strategy through Operational
Product Plan.
 Collaboration with Cross-functional teams like Market Intelligence, Regulatory, Biologics, and Contract
Manufacturing & Corporate Communication.
 Responsible for ensuring Good Marketing Practices through robust systems process implementation & Key
Account Management.
 Guiding & supporting the sales & marketing team with individual Brand strategic Market Penetration
efforts & tactical implementation.
Sales Executive: Clark group of Hotels (May 2004 to June 2007)
Hotel Clarks Amer Jaipur is India's first ISO 9001:2000 accredited hotel by QSI, USA. This Jaipur Business Hotel
has also attained ISO 14001:2004. One of the finest hotels in India. Clark’s group is one of the biggest hospitality
groups in India.
 Responsible for Corporate Sale
 Participating in different trade exhibition and seminars for brand visibility of Hotel
 Lead generation and closing by doing sales call.
 Preparing revenue forecasting for my given area or account.
Educational & professional Qualification:
Qualification
Institute/University
Year of Passing
Specialization
PGDA & PR
GJU, Hissar (Haryana)
Result awaited
MBA
IILM & PTU (Punjab)
2009
PR, Advertising
Major - Marketing, Minor International Business
Hotel Management
IHM & IGNOU, Delhi
2004
Hotel Management