Mgmt 445
E. West
Creative Brief Rubric/Expectations
Please write a creative brief (narrative essay) in which you apply Bridges’ transitions model to a
transition in your life that was especially meaningful to you. You will need to use the model as a filter
for your own personal memories; remember that the emphasis should be on your own personal
experience and perspective as it relates to the Transitions’ model.
You should explore the topic using a spirit of inquiry; I should be left understanding how you have
changed through a new awareness, knowledge, or discovery. Be sure to use the first person (I).
Include at least three clear references from the Bridges book in your essay (one per phase). Be sure to
include the page number in parentheses from the book for both direct quotes and paraphrases.
Writing this essay will help you apply concepts and ideas from our class about the Bridges’ book.
Creativity, thoughtfulness, and good writing are key attributes for completing this assignment.
It should not exceed 2-3 double-spaced pages and should be well organized around a clear theme and
thoroughly edited and proofread. It will be due in class on Thursday, 10/23. .
DIMENSION
DESCRIPTION
of exemplary paper
CONTENT
Demonstrate understanding of Transitions
model
Apply model to your personal transition
At least 3 quotations or paraphrases from book
reflecting each phase
Include page number/s for quotations
“ Ending” with personal example/s
“Neutral zone” with personal example/s
“Beginning” with personal example/s
Use of personal examples
PROFESSIONALISM
Use title; use first person (I); use your “voice”
Clear focus
Introduction, body, conclusion well organized
Indent paragraphs; use of subtopics
Two-three pages in length
Double spaced
Proofread/edited
Attach classroom exercise
Submit in class on 10/23
Represents 10% of final grade
(STYLE)
COMMENT