Sales Play Value Card: SAP HANA and Big Data Solution Overview Key Business Objectives The rise of Big Data has ushered in a new era of advanced business analytics. However, organizations are quickly learning that the traditional database architectures they have long relied on to manage this process are ill-equipped to handle such large and varied volumes of information. As a result, many companies need an advanced data analytics platform capable of helping them: Gain insights into business operations Unlock the value of Big Data Enhance decision making Improve competitive positioning Reduce deployment times Accelerate time to market Market Opportunity As business data grows, so too does the need to analyze this information for a variety of purposes. Since many organizations do not currently have a database infrastructure capable of performing comprehensive Big Data analytics, they must settle for slower results or remove critical data from operational applications and analytic models to improve response time. For this reason, many of these companies will benefit from a platform that can process large volumes of information in real time – and do so as efficiently as possible. A solution that integrates SAP® HANA and NetApp® storage, along with market-leading technologies from Cisco, the NetApp scale-out solution for SAP HANA provides an infrastructure that is optimized for Big Data. Solution Components SAP Components The NetApp scale-out solution for SAP HANA is built on the following SAP technologies: SAP HANA: A multipurpose, in-memory computing appliance that provides rapid, real-time information access by storing databases in the main memory of the computer, SAP HANA enables organizations to process vast amounts of transactional, analytical, and application data much faster than traditional methods. NetApp Components The NetApp scale-out solution for SAP HANA leverages numerous NetApp capabilities, including: Network File System (NFS) Storage: NetApp NFS storage provides a building-block architecture for HANA deployments, delivering logically unlimited scalability. And since HANA was developed on NetApp technology, organizations can implement an optimized platform for their data analysis infrastructure. NetApp Snapshot™ technology: Snapshot technology enables failover of HANA databases by creating disaster recovery copies that reside at the storage layer and are asynchronously replicated to a backup system, where they can be accessed any time a failure occurs. NetApp MetroCluster™ software: MetroCluster software leverages a combination of long-distance clustering and synchronous mirroring to create an extra layer of redundancy that helps organizations increase the resiliency of their HANA environments by minimizing the impact of both planned and unplanned downtime. NetApp E-Series storage: The E-Series products leverage the Apache Hadoop file system and integration with NFS storage to provide support for Big Data analytics. NetApp FlexPod®: The FlexPod data center platform provides a preconfigured, validated architecture for HANA deployments that is built on technology from NetApp and Cisco. Clustered NetApp Data ONTAP® 8: With clustered Data ONTAP 8, organizations can adopt an agile data infrastructure that delivers continuous information access by eliminating both planned and unplanned downtime. Cisco Components The NetApp scale-out solution for SAP HANA employs the following Cisco technologies: Cisco Unified Computing System (UCS): Cisco UCS combines computing hardware, fabric interconnects, virtualization support, and management software into a cohesive platform that can be managed as one unit. Cisco Nexus Switches: Cisco Nexus Switches help consolidate separate LAN, SAN, and server cluster network environments into a single Ethernet fabric. Average Deal Size – Storage Opportunity NetApp dollars per HANA/Big Data deployment average $1 million Customer Reference Profile eBay TransCanada Target Customer Needs Qualifying Questions How much data do you need to process for analytical purposes? How long does it typically take to analyze a specific set of data? In what ways has the growth in size and complexity of data impacted your ability to analyze information in a timely manner? How would decision making improve if you could process and analyze large sets of data in real time? Elevator Pitch The NetApp scale-out solution for SAP HANA… Brings together the proven technologies, resources, and expertise of NetApp, along with Cisco, to help enterprises unlock the business value of Big Data. Competitive Positioning The integration of NetApp storage and technologies from Cisco with SAP HANA delivers a resilient, scaleout infrastructure that helps organizations optimize analytics in the age of Big Data. This solution leverages technologies that have been certified by SAP for the HANA environment, giving businesses a strong foundation on which to build their data analytics capabilities. This approach is far safer and more cost effective than competitive solutions, which may require a significant amount of risky, complex, and time-consuming integration activities – and often fail to deliver the scalability required to process large amounts of complex information and enable Big Data analytics. As a result, your organization can: Ingest, store, and process Big Data Provide real-time decision support Act within a specific window of opportunity Enable state-of-the-art predictive analytics Improve planning and make smarter, more targeted decisions We do this by… Integrating NetApp storage and technologies from Cisco with SAP HANA to create a scale-out infrastructure optimized for the analysis of large sets of complex data. Learn more about the partnership: Executive Sponsors NetApp Thomas Stanley, SVP Global Sales & Alliances Maria Olson, Head of Global Alliances SAP Thomas Torf, SVP Strategic Customer Engagements Sneh Shah, GVP SAP HANA NetApp Contacts David Stump, Director, Global SAP Alliance [email protected] RJ Bibby, Managing Principal Global SAP Alliance [email protected] Lawrence Wilcox, Director, EMEA Alliance [email protected] SAP Contacts Joseph Santos, Global Director, Technology Alliances [email protected] Sales Resources & Tools SAP on NetApp.com © 2013 NetApp, Inc. All rights reserved. No portions of this document may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, Data ONTAP, FlexPod, MetroCluster, and Snapshot are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. SAP is a registered trademark of SAP AG. 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