Press Release
Fitbit Inc.
405 Howard Street
San Francisco, CA. 94105
Contact: James Park
(888) 656-6381 Call Center
FOR IMMEDIATE RELEASE
San Francisco, California (October 27, 2014) – Fitbit Inc. releases three new fitness devices to
replace a former recalled tracker today in San Francisco for fans and loyal customers. According
to Fitbit Inc.’s Blog, “Continuing our mission to inspire people to lead healthier, more active
lives, we’re releasing these three new innovative devices to help reach everyday active or
performance health and fitness goals.”
On February 20, 2014, Fitbit Inc. had to recall a fitness device called the Force, because of skin
irritation called allergic contact dermatitis. The company conducted a series of tests after the
recall to find the issues at hand and what was causing the reaction and they came up with two
key issues. On October 17, 2014, according to James Park, CEO and Co-Founder of Fitbit, Inc.
the only issues determined that people were reacting to were, “either to very small levels of
methacrylates, which were part of the adhesives used to manufacture Force or, to a lesser degree,
nickel in the stainless steel casing. Methacrylates are commonly and safely used in many
consumer products, including cosmetics, adhesive bandages, dental implants, and plexiglass.”
Along with the three new releases, Fitbit is also excited to announce that the Fitbit API will
provide access to the all-day heart rate and GPS data from the new devices. The Fitbit Charge is
now available online for a whopping $129.95. The Fitbit Charge HR and the Surge will both be
available in early 2015 in select colors for a pricier choice of the three.
Fitbit has set up a whole month of going over what is new with these new devices and is showing
more in-depth details on the product line every day on their website. They are
The Fitbit Charge, is the reinvented Force. It allows users to track everyday activity such as,
steps taken, distance traveled, calories burned and floors climbed. It has an OLED display that
differs from the Flex model in that is shows the time of day and real-time stats. It also has an
automatic sleep detection that monitors sleep quality. It features a vibrating alarm, Caller ID, and
a 7 day battery life.
Fitbit Inc.’s mission statement is “To empower and inspire you to live a healthier, more active
life. We design products and experiences that fit seamlessly into your life so you can achieve
your health and fitness goals, whatever they may be.”
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