Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour:
an empirical investigation in Italy
Based on an article by Giacomo Del Chiappa
Student A - Make questions for the missing information. - student A starts
In the last decade, the Internet has reshaped the way people plan for and consume tourist
products and services. More recently, the most significant development in Internet
applications has been in the area of .............................. (1) (UGC) and peer-to-peer
applications, the so-called Web 2.0. In 2004 Tim O’Reilly and Dale Dogherty coined the
term Web 2.0, defining it as a distinctive medium characterised by user participation,
openness and network effects. Web 2.0, or Travel 2.0, as it is referred to in the tourism
sector, includes different applications such as .............................. (2).
According to eMarketer (2007), about 75.2 million American online users use UGC
applications. Again in .............................. (3), almost half the European Internet users made
decisions about their travel plans using Travel 2.0 applications, and eMarketer highlighted
that, out of every three European tourists, two use the Internet to upload their blogs and
share reviews about their holidays with other people. Using the Internet and Travel 2.0
applications, tourists can post their .............................. (4) about their holidays, making
them available to the global community of Internet users. Among photo sharing
applications, Flickr alone has 48 million unique visitors, and almost 3.5 million photos are
uploaded every month. The most famous video sharing tool is without doubt
.............................. (5), with 100 million videos viewed every day and 20 million visitors a
month. In February 2010, Twitter attracted an average of 21 million unique visitors over the
month, and sent about 50 million tweets every .............................. (6).
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eMarketer also reports that the percentage of travellers who changed their booking based on
reviews posted online by other consumers are 25% and 33% respectively for infrequent and
frequent leisure travellers.
However, research on the credibility and trustworthiness that tourists show towards
different Travel 2.0 applications is still in its infancy. There is just .............................. (7)
published article studying this topic, carried out on a sample of American tourists. This
study was therefore carried out to investigate the level of trustworthiness which a sample of
Italian tourists feel towards the different types of Travel 2.0 applications and, then, whether
these applications exert a different influence on the company’s perceived image and on the
tourists’ choices.
1.
2.
3.
4.
5.
6.
7.
tpugliese
Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour:
an empirical investigation in Italy
Based on an article by Giacomo Del Chiappa
Student B - Make questions for the missing information. - student A starts
In the last decade, the Internet has reshaped the way people plan for and consume tourist
products and services. More recently, the most significant development in Internet
applications has been in the area of user generated content (UGC) and peer-to-peer
applications, the so-called Web 2.0. In .............................. (1) Tim O’Reilly and Dale
Dogherty coined the term Web 2.0, defining it as a distinctive medium characterised by user
participation, openness and network effects. Web 2.0, or Travel 2.0, as it is referred to in the
tourism sector, includes different applications such as wikis, web forums, photo and video
sharing.
According to eMarketer (2007), about .............................. (2) American online users use
UGC applications. Again in 2007, almost half the European Internet users made decisions
about their travel plans using Travel 2.0 applications, and eMarketer highlighted that, out of
every three European tourists, .............................. (3) use the Internet to upload their blogs
and share reviews about their holidays with other people. Using the Internet and Travel 2.0
applications, tourists can post their thoughts and opinions about their holidays, making
them available to the global community of Internet users. Among photo sharing
applications, .............................. (4) alone has 48 million unique visitors, and almost 3.5
million photos are uploaded every month. The most famous video sharing tool is without
doubt YouTube, with 100 million videos viewed every day and .............................. (5)
visitors a month. In February 2010, Twitter attracted an average of 21 million unique
visitors over the
month, and sent about 50 million tweets every day.
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eMarketer also reports that the percentage of travellers who changed their booking based on
reviews posted online by other consumers are 25% and .............................. (6) respectively
for infrequent and frequent leisure travellers.
However, research on the credibility and trustworthiness that tourists show towards
different Travel 2.0 applications is still in its infancy. There is just one published article
studying this topic, carried out on a sample of American tourists. This study was therefore
carried out to investigate the level of trustworthiness which a sample of ..............................
(7) tourists feel towards the different types of Travel 2.0 applications and, then, whether
these applications exert a different influence on the company’s perceived image and on the
tourists’ choices.
1.
2.
3.
4.
5.
6.
7.
tpugliese
Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour:
an empirical investigation in Italy
Based on an article by Giacomo Del Chiappa
Teacher's version
In the last decade, the Internet has reshaped the way people plan for and consume tourist
products and services. More recently, the most significant development in Internet
applications has been in the area of user generated content (A1) (UGC) and peer-to-peer
applications, the so-called Web 2.0. In 2004 (B1) Tim O’Reilly and Dale Dogherty coined
the term Web 2.0, defining it as a distinctive medium characterised by user participation,
openness and network effects. Web 2.0, or Travel 2.0, as it is referred to in the tourism
sector, includes different applications such as wikis, web forums, photo and video
sharing (A2).
According to eMarketer (2007), about 75.2 million (B2) American online users use UGC
applications. Again in 2007 (A3), almost half the European Internet users made decisions
about their travel plans using Travel 2.0 applications, and eMarketer highlighted that, out of
every three European tourists, two (B3) use the Internet to upload their blogs and share
reviews about their holidays with other people. Using the Internet and Travel 2.0
applications, tourists can post their thoughts and opinions (A4) about their holidays, making
them available to the global community of Internet users. Among photo sharing
applications, Flickr (B4) alone has 48 million unique visitors, and almost 3.5 million photos
are uploaded every month. The most famous video sharing tool is without
doubt YouTube (A5), with 100 million videos viewed every day and 20
million (B5) visitors a month. In February 2010, Twitter attracted an average of 21 million
unique visitors over the
month, and sent about 50 million tweets every day (A6).
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eMarketer also reports that the percentage of travellers who changed their booking based on
reviews posted online by other consumers are 25% and 33% (B6) respectively for
infrequent and frequent leisure travellers.
However, research on the credibility and trustworthiness that tourists show towards
different Travel 2.0 applications is still in its infancy. There is just one (A7) published
article studying this topic, carried out on a sample of American tourists. This study was
therefore carried out to investigate the level of trustworthiness which a sample
of Italian (B7) tourists feel towards the different types of Travel 2.0 applications and, then,
whether these applications exert a different influence on the company’s perceived image
and on the tourists’ choices.
tpugliese