Preston Youth Zone +
Board Meeting: 17th January 2012
Introduction
As the marketing of Preston Youth Zone + is integral in ensuring that the upcoming Youth
Zone + is a popular success, we, as members of Preston Youth Council, attended two
branding consultation sessions over a two-week period in order to help create branding
ideas through logo brainstorms and mood boards in order to help market the upcoming
Youth Zone +. Other groups from the voluntary sector and some Design students from
UCLan also attended to offer their valuable insight into the design process. This report aims
to highlight some of the decisions that we have made concerning the branding of Preston
Youth Zone + and reasoning behind those decisions.
The Consultation Process:Two consultations took place, held at Lancashire County Council on the 5th and 12th
December 2011. Those who took part were Preston Youth Council, two voluntary sector
groups, and six design students from Uclan, about 30 young people altogether. Workhouse
Marketing was with us to help us explore our creative ideas.

Mood boards were created with all young people's thoughts and ideas about
colours, designs, fonts, pictures, styles etc, so that Workhouse Marketing could get
an idea of what types of designs we all liked
 Sketches were then created by young people and these were given to Workhouse
Marketing, who then came up with some designs based on young people's ideas
 A smaller group of young people visited Workhouse Marketing to look at their
designs, picked out the ones they liked and made changes to make them better, and
more in line with what young people wanted
 Martin, the designer, then worked further on our ideas to come up with the final
design we wanted
Our final design:o The final design is a combination of a few designs put together
o This means that lots of different ideas have been taken into account, as the
two designs were created by different groups of young people at the
consultations
o We like the shape of the design, its modern but not to modern, so we think it
will last a long time as a design and logo
o We didn’t want anything to trendy as it will go out of fashion
o We like the 'pinky red' colour for the main logo, but lots of different colours
can be used with the design inside the building and on marketing material
o The blue and white is too much like Preston North Ends kit, so we don’t like it
for main logo
Preston Youth Zone +
Board Meeting: 17th January 2012
o Our final design can be used as a logo for outside the building but also inside
the building
o It can be used to show different activities and different rooms/spaces, in
different colours – football in green for the astro turf area for example
o Can be used with words or symbols so that more people can understand the
signs
o The logo design can be used as footprints to show people where to go for an
activity in the building
o The plus sign can be seen as a + or as an X, and either is good – Youth Zone
Plus, or Youth Zone Extra
o The arrows on the + and x symbol can represent young people
 coming into the building, learning new things, experiencing new
things, and leaving to go back to their communities with these new
skills
 young people from many different areas coming in to use the building
and going out to spread the word, are examples
o The sign would look good lifted from the wall outside the building so that it
looks 3D
o The design is good for promotion as it can be used in different ways and
colours – just the letters, just the symbols, just the +/x, just the YZ or PYZ etc
Presentation to the Board
Katie and Kris introduced themselves. Katie talked the Board through the design
consultation process and showed the board all the different mood boards, ideas and
designs, and talked about why the final design was chosen and what the design means. All
the above was discussed and the board considered all the ideas from young people and
discussed the design with them; the board liked the design, liked how it could be used
differently, the colours, shapes and symbols and unanimously voted yes for the design.