Essential Speech
Lesson Plans
Speech Goals
Chapter 4
1
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Speech Goals
Pages 86–115
Introduction
 Chapter Overview, IWE p. 86
 Setting the Stage, IWE p. 86
Chapter Features
 Speech At Work, IWE p. 87, SE p. 87
Chapter 4 Teaching Resources
 Instructor’s Resource CD, Ch. 4
 PowerPoint presentation, Ch. 4
 Lesson Plans, Ch. 4
 ExamView®, Ch. 4
Chapter 4 Learner’s Resources
 school.cengage.com/langarts/speech
 Speech Builder Express
 Net Bookmark
 Vocabulary flashcards
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Essential Speech
Lesson Plans
Speech Goals
2
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Chapter 4 Outline
4.1 Speaking Situations, Subjects, and Topics
I.
Identify Speaking Situations
II. Identify Subjects and Topics
A. Make a List of Subjects
B. Use Your Own Experience for Subjects
C. Turn Subjects into Topics
D. Make Concept Maps for Topic Ideas
E. Brainstorm for Topic Ideas
4.2 Analyze the Audience and the Setting
I.
Analyze the Audience
II. Audience Information
A. Demographic Information
B. Subject-Specific Audience Data
III. Collect Data About the Audience
A. Surveys
B. Other Ways to Collect Data
IV. Analyze the Setting
4.3 Select a Topic and Write Speech Goals
I.
Select a Speech Topic
II. Speech Goals
A. General Speech Goal
B. Specific Speech Goal
III. Write Speech Goals
A. Write a Draft of Your General Speech Goal
B. Revise Your General Speech Goal Statement
C. Make Sure the Goal Statement Has Only One Idea
D. Keep Revising Your Specific Speech Goal Statement
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Essential Speech
Lesson Plans
Speech Goals
Lesson 4-1
3
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Speaking Situations, Subjects, and Topics
Pages 88–94
Goals
 Define speaking situations.
 Identify subjects and topics.
Key Terms
 speaking situation
 subject
 topic
 concept mapping
 brainstorm
Focus, p. 88
Teach
 Identify Speaking Situations, pp. 88–89
 Identify Subjects and Topics, pp. 89–93
Enrich, IWE p. 93
Special Features
 Think Critically Through Visuals, pp. 89, 92
 Speech Coach, p. 90
 Cartoon, p. 91
 Speech Workshop, p. 92
 Evaluation Tip, p. 93
 Try This, p. 93
Teaching Strategies
 Cooperative Learning Activity, IWE p. 89
 Applied Skills: Building Study Skills, IWE p. 91
Assessment
 Checkpoint, pp. 89, 93
 Speak Up, p. 94
 Understand Speech Concepts, p. 94
 Think Critically, p. 94
 Apply Speech Concepts p. 94
 Assess, IWE p. 94
 Close, IWE p. 94
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Essential Speech
Lesson Plans
Speech Goals
Lesson 4-2
4
Teacher: _______________________
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Analyze the Audience and the Setting
Pages 95–104
Goals
 Explain why you need to analyze the audience.
 Identify the types of audience information you need.
 Explain ways to collect data, including surveys, observation and making educated
guesses.
 Explain how to analyze the setting.
Key Terms
 demographic profile
 listener relevance links
 stereotype
 survey
 educated guess
 setting
 lectern
Focus, p. 95
Teach
 Analyze the Audience, pp. 95–96
 Audience Information, pp. 96–98
 Collect Data About the Audience, pp. 99–101
 Analyze the Setting, pp. 101–103
Enrich, IWE p. 100
Special Features
 Focus on . . . Individuality, p. 96
 Practice This, p. 97
 Think Critically Through Visuals, pp. 98, 101, 102
 Speech Coach, p. 99
 Focus on . . . Etiquette, p. 103
 Try This, p. 103
school.cengage.com/langarts/speech
 Net Bookmark, p. 100
Teaching Strategies
 Applied Skills: Building Vocabulary Skills, IWE p. 98
 Different Learning Abilities: Teaching Kinesthetic Learners, IWE p. 101
 Applied Skills: Building Test Skills, IWE p. 102
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Essential Speech
Lesson Plans
5
Assessment
 Checkpoint, pp. 96, 98, 101, 103
 Speak Up, p. 104
 Understand Speech Concepts, p. 104
 Think Critically, p. 104
 Apply Speech Concepts, p. 104
 Assess, IWE p. 104
 Close, IWE p. 104
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Essential Speech
Lesson Plans
Speech Goals
Lesson 4-3
6
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Select a Topic and Write Speech Goals
Pages 105–111
Goals
 Discuss how to select a speech topic.
 Differentiate general speech goals and specific speech goals.
 Explain how to write general and specific speech goals.
Key Terms
 general speech goal
 specific speech goal
Focus, p. 105
Teach
 Select a Speech Topic, pp. 105–106
 Speech Goals, pp. 107–108
 Write Speech Goals, pp. 109–110
Enrich, IWE pp. 110, 111
Special Features
 Speech Coach, p. 106
 Think Critically Through Visuals, pp. 107, 108, 109, 110
 Try This, p. 110
Teaching Strategies
 Applied Skills: Building Test Skills, IWE p. 107
 Teaching Strategies: Cooperative Learning, IWE p. 108
 Teaching Strategies: Teaching Speech, IWE p. 109
Assessment
 Checkpoint, pp. 106, 108, 111
 Speak Up, p. 111
 Understand Concepts, p. 111
 Think Critically, p. 111
 Apply Speech Concepts, p. 111
 Assess, IWE p. 111
 Close, IWE p. 111
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Essential Speech
Lesson Plans
Speech Goals
Chapter 4
7
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Assessment
Pages 112–115
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Chapter Summary, IWE p. 112, SE p. 112
Study Skills, IWE, p. 112
Chapter Test, IWE p. 112
Cooperative Learning Activity, IWE p. 112
Review Speech Terms, IWE p. 113, SE p. 113
Review Speech Concepts, IWE p. 113, SE pp. 113–114
Assess, IWE p. 113
Think Critically, IWE p. 114, SE p. 114
Apply Speech Concepts, IWE pp. 114–115, SE pp. 114–115
Chapter Assessment, IWE p. 114
Make Academic Connections, IWE p. 115, SE p. 115
Teaching Strategies: Assessing Cooperative Groups, IWE p. 115
© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.