Reflections Journal
Assignment #4: How a Firm as Syntax Could Aid In My Professional World
Francis T. Harten
EDD-1204
Dr. Mary De Rose
Due: 06/12/13
A firm such as Syntax with its public relations experience and web site building
capabilities in the extended field of education from K-12 and college would be an asset for the
future development, promotion, and marketing of the Forensic Science Program, I administer
here at LIU / Post. At present The Forensic Science Program is transitioning into the College of
Liberal Arts & Sciences under the Chemistry Department as an avenue to booster the image and
capabilities of the Chemistry Department. There are also several new initiatives I am advancing
in wake of this aggressive move. Syntax could be a good fit with its extensive knowledge,
understanding and connections with the Long Island regional area school districts. Most all of
these school districts house and administer forensic science curriculums. It has been very
difficult for myself and the internal public relations office of LIU / Post to effective reach all of
these separate school districts and their individual high schools to make them aware of the
extensive forensic science program LIU / Post has to offer. Syntax I see as a tremendous external
public relations tool by which I could gain access to this vast potential student market. Most
likely Syntax could help to better develop the college’s website on many levels but most helpful
would be in how best to portray and promote the forensic sciences. Even an internet feed on
popular search engines could be a possibility. No matter what the ideas Syntax or a company
equal to their capabilities would be a very useful marketing tool to help increase the visibility of
the Forensic Science Program here at LIU / Post.