SPONSORSHIP OPPORTUNITIES
2nd Annual Sierra Pelona Valley
Wine Festival
Benefitting College of the Canyons
Hosted by
Reyes Winery
10262 Sierra Highway
Agua Dulce, CA 91390
April 26, 2014
11am-4pm
Contact info:
Beth Heiserman
Event Director
Beth@SierraPelonaVintners.com
http://www.SierraPelonaVintners.com
https://www.facebook.com/pages/Sierra-Pelona-ValleyVintners-Association
661-268-1865
310-869-5251
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Thank you again for your interest in our Campaign. We appreciate the
opportunity to partner with Reyes Winery.
Murray Wood
MURRAY WOOD, M.S.S.
Chief Development Officer
College of the Canyons Foundation
661.362.3433 (office) 818.631.5815 (cell)
murray.wood@canyons.edu
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the need
The Santa Clarita Valley needs a modern, efficient,
affordable, and accessible education center where all
aspects of the Culinary Arts can be taught to the highest
possible standards – a place where instruction in the
Culinary Arts will be conducted by the most talented and
respected professionals available, at an affordable cost - and of the highest quality -- that will encourage
students of all ages and backgrounds who wish to
pursue the Culinary Arts as a lifelong profession. Among
the more than 2000 restaurants in Santa Clarita and Los
Angeles, are some of the finest eating places in the country. These restaurants need
well-trained, creative and passionate employees for generations to come, underlining
the need for a permanent teaching facility on the College of the Canyons campus.
Construction Has Begun!
A groundbreaking ceremony for the College of
the Canyons Institute for Culinary Education was
held in August 2013. The building is scheduled
for completion in the fall of 2014.
Our Vision
This facility will be a 12,000-square-foot building
in an architectural style that underlines both the
simplicity of the reflective glass surfaces found on nearby structures and underlines an
elegant sophistication appropriate for a building that will serve educational as well as
social functions. Individual elements include a Demonstration Kitchen,” two Savory
Kitchens, a Sweets Kitchen with a Chocolate Room, and Wine Studies Classroom.
For more information: 661-362-3433; or visit our website at:
www.canyonsculinaryarts.com
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Festival Overview
Event Overview
The Sierra Pelona Valley Wine Festival is a showcase of Los Angeles’
County premier wine and spirit producers and culinary professionals. Now,
in its second year, the Festival showcases nearly 150 wines from over 40
wineries, over 40 of Santa Clarita’s fine dining restaurants, spirit purveyors,
gourmet food companies, and artists.
Mission Statement
The mission of the Sierra Pelona Valley Wine Festival is to promote and
celebrate fine wine and foods of California in Agua Dulce, Los Angeles
County - one of California’s hidden secret in one of America’s most affluent
counties. The Sierra Pelona Valley Wine Festival focuses attention on Los
Angeles’ premier wine producers and culinary professionals.
Vision or Purpose Statement
•Charity: to raise funds for the College of the Canyons Foundation
•Education: for the general consumer, to promote Los Angels’ county and
Sierra Pelona AVA wine and culinary education through direct one-on-one
access to world class culinary professionals and wine experts
•Recognition: to bring national and regional attention to the wine and
culinary offerings of Santa Clarita and the Sierra Pelona Valley.
Charitable Initiatives
The Sierra Pelona Valley Vintners Association supports College of the
Canyons Foundation and many other local charities.
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Demographics & Impact
In 2013, the festival had over 700 attendees. The Sierra
Pelona Valley Wine Festival reaches the following people:
•89.5% of Festival visitors were from the Los Angeles County
area while 11.5% were non‐local (50+ miles away)
•21% of those surveyed had never been to Sierra Pelona Valley
•Median Age of Festival out‐of‐town guest: 44 years old
•Typical Travel Party: 3 adults
•65.3% of the guests had an annual household income of at least
$80,000, with 14.1% having household income of above $150,000
•The majority of Festival attendees are married, employed
full‐time and have a college degree
•28% of out‐of‐town guests reported that they stayed and paid for
accommodations for an average of 2 nights
•Out‐of‐town guests spent an average of $275 per person during
their stay, $825 per party (not including accommodations)
•The Festival employs 4 full-time staff. We also hire staffing,
security and cleaning services, which employs over 40+ people
throughout the weekend
•The Festival spends approximately $75,000 of budget locally
•The Festival has raised over $10,000 in our first year for Henry
Mayo Newhall Foundation
•The Festival strives to be a green festival and we pick up vendor
recyclables including cardboard cases and wine bottles to make
sure they are recycled. Overall, 90% of the waste from the event
was diverted from the landfill in 2013.
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Marketing Outline
The marketing campaign begins 5 months out and will utilize a
cross selection of local and regional print, television, radio,
emarketing, social networking, internet and flyers/posters/banners
to promote the Sierra Pelona Valley Wine Festival.
•Event Brochure (consumer) 15,000
•Festival Poster 1,000
•Festival Program (on-site) 1,000
In addition, the 2014 Festival will be promoted
through:
•Radio, Print and Television Advertising
•Social Media; Facebook, Twitter, Instagram, and Pinterest
•Monthly Electronic Newsletter (8000 subscribers, including
attendees, trade, media and exhibitors)
•Over 40 nationally ranked wine websites including
LocalWineEvents.com, Gayot.com, WineCountry.com, etc.
•Sierra Pelona Valley Wine Festival website
•Chamber of Commerce and Convention & Visitor Center
eNewsletters
•Targeted Food and Wine Related blogs with professional
bloggers
•Web banner ads on LA Weekly, LA Times, and Santa Clarita
Signal
•Local and national media partnerships with Santa Clarita Signal,
Country Journal, Los Angeles Times, LA Weekly
•Extensive public relations outreach
•Radio & online promotion
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Sponsorships
Available
Corporate Sponsors
As a Festival Corporate Sponsor, your company will become one of the Festival’s
premier showcased sponsors. Your company will be featured in the overall promotion of
the Festival and your company will receive broad exposure to potential and existing
guests and other sponsors. To give your company the most exposure, we have
exclusive categories in which you will be the only company in the following categories:
Bank, Automobile, Cruise Line, Bottle Water etc. Corporate sponsors can entertain their
customers, clients and employees at their own booth on “festival day”.
Item Sponsors
As an Item Sponsor, your company logo and/or company name will appear on the item,
and your company will be acknowledged in the Program Guide. Organizations may
sponsor or co-sponsor any of these mementos, or an appropriate additional one of their
own choosing: Wine Glasses (Presenting sponsor), Swag Bags (VIP Sponsor), etc. You
may also donate items to be placed in the swag bags.
In-Kind Sponsors
As a Raffle Sponsor, your business can donate gift certificate, or any items you wish to.
Your company will be acknowledged in the Program Guide.
2014 Sponsors
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Presenting Sponsor
$10,000 SOLD
You will receive your name/logo on festival stage and on official swag bags, 2 center
page ads in festival program, 10 VIP tickets, and 10 General Admission tickets. You will
receive 2 10’x10’ booths to promote your business. Your logo placed on the top of the
entrance banner, on all press releases, and online & print ads. Customized sponsor
web page will be built and included on Sierra Pelona Vintners website.
VIP Sponsor
$7,500
You will receive your name/logo on festival VIP area and on official wine glass, 1 page
ad (back of book) in festival program, 6 VIP tickets, and 6 General Admission tickets. .
You will receive a 10’x10’ booth to promote your business. Your logo placed on the
entrance banner, on all press releases, and online & print ads. Customized sponsor
web page will be built and included on Sierra Pelona Vintners website.
Parking Sponsor
$5,000
You will receive your name/logo on festival golf carts & parking entrance, ½ page ad in
festival program, 6 VIP tickets, and 6 General Admission. You will receive a 10’x10’
booth to promote your business. Your logo placed on the entrance banner, on all press
releases, and online & print ads. Customized sponsor web page will be built and
included on Sierra Pelona Vintners website.
Champagne Sponsor
$4,000
You will receive your name/logo on festival restroom area, ½ page ad in festival
program, 4 VIP tickets, and 4 General Admission tickets. You will receive a 10’x10’
booth to promote your business. Your logo placed on the entrance banner, on all press
releases, and online & print ads. Customized sponsor web page will be built and
included on Sierra Pelona Vintners website.
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Cabernet Sauvignon Sponsor
$3,000
You will receive your name/logo on a personal mister, ½ page ad in festival program, 4
VIP tickets, and 4 General Admission tickets. You will receive a 10’x10’ booth to
promote your business. Your logo placed on the entrance banner, on all press releases,
and online & print ads. Customized sponsor web page will be built and included on
Sierra Pelona Vintners website.
Merlot Sponsor
$3,000 SOLD
You will receive your name/logo on the festival plates, ½ page ad in festival program, 4
VIP tickets, and 4 General Admission tickets. You will receive a 10’x10’ booth to
promote your business. Your logo placed on the entrance banner, on all press releases,
and online & print ads. Customized sponsor web page will be built and included on
Sierra Pelona Vintners website.
Syrah Sponsor
$3,000
You will receive your name/logo on festival pens, ½ page ad in festival program, 4 VIP
tickets, and 4 General Admission tickets. You will receive a 10’x10’ booth to promote
your business. Your logo placed on the entrance banner, on all press releases, and
online & print ads. Customized sponsor web page will be built and included on Sierra
Pelona Vintners website.
Tent Sponsor
$2,000
You will receive your name/logo on 10 tents, ½ page ad in festival program, 4 VIP
tickets, and 4 General Admission tickets. You will receive a 10’x10’ booth to promote
your business. Your logo placed on the entrance banner, on all press releases, and
online & print ads. Customized sponsor web page will be built and included on Sierra
Pelona Vintners website.
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2013 Print & Web Advertising
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Why Become a Sponsor?
Sierra Pelona Valley Vintners Association proudly presents the 2rd Annual Sierra
Pelona Valley Wine Festival, a celebration of fine wine and foods in Agua Dulce,
CA, one of America’s most hidden gems. This springtime gathering of Los
Angeles’ Counties most prestigious wineries features a remarkable display of
premium wines from the local areas.
A Unique Marketing Opportunity
The Sierra Pelona Valley Wine Festival provides exceptional exposure for
sponsors through a wide variety of media advertising, press coverage, email
marketing and web site activities and on-site event visibility. Our first-class primetime event attracts many of high demographic food and wine lovers that
appreciate and can afford not only fine wines but also all the finer things in life.
Image Branding
Image branding is high profile penetration in a prestigious environment that truly
sends the “right” message about your brand of community involvement, support
for a worthy charity and a popular local event in one of America’s most affluent
counties. (A portion of the net proceeds benefits College of the Canyons
Foundation)In kind sponsorships are also welcome for media advertising,
accommodations, signage, electric carts, printing services etc.
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