Market Threshold Analysis
Provided by:
Economic Development Office
City of Summerside, PEI
2009
Preface
This report is an update of a Retail Market Study produced for the City of Summerside Economic
Development Department in 2004. The previous report focused on the retail sector using both a Market
Threshold Analysis and a Retail Market Analysis drawing on data from Statistics Canada “Small Area
Retail Trade Estimates” for 2003. Since the publication of that report, Statistics Canada has ceased
releasing data on retail sales at a local level (it was formerly available at the level of “Forward Sortation
Areas” – the first three digits of the Canadian Postal Code). 2003 was the last year for which local area
data was available.
As a result this report uses a Market Threshold Analysis as a measure of business activity for
Summerside. The analysis establishes the minimum threshold population for each type of business in the
province (let us use a full service restaurant as an example) by dividing the total number of restaurants by
the total provincial population to determine the number of persons served by each restaurant. This
threshold population is used to determine the theoretical number of restaurants that the local market
should be able to support and then compares this to the actual number to show whether a particular
business type is over or under represented. In the case of Summerside we identified a significant
opportunity for one or more new full service restaurants.
The database used for the market threshold analysis is Statistics Canada’s “Business Patterns” database.
It provides counts (number of establishments) for every type of business and is updated every six months.
It covers the entire spectrum of businesses in the NAICS code (North American Industrial Classification
System) not just retail establishments so we are able to extend our analysis to a broad range of services ,
both business and personal services. To make the analysis a little more manageable we have divided the
business establishments into groups and will focus on the three most important:
NAICS 44 & 45 – Retail Trade
NAICS 51 to 56 – Business & Commercial Services
NAICS 71 & 72 – Tourist, Entertainment and Recreation Services
As with the previous study, our objective is to highlight gaps in the mix of business types in the
Summerside marketplace as a guide to targeting the recruitment and business development programs of
the City of Summerside and its many partners, the Summerside Regional Development Corporation, the
Chamber of Commerce and Summerside Downtown Inc.
Some sections of the earlier report have been repeated in this edition. In the “Background” there is a
discussion of the economic theories underpinning this analysis. Also part of “Section 1” describing
Summerside’s trading area is also repeated from the previous report. There has been very little population
change between 2001 and 2006 (-0.3% for Summerside, +0.4% for the entire province) so the trade area
boundaries should not have changed appreciably.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
UNDERSTANDING HOW LOCAL MARKETS WORK
Economic Base Theory
Before launching into a discussion of the Market Threshold Analysis in this report, it would be helpful for
the reader to be acquainted with some concepts that help explain how local markets function.
One of the most commonly used models to describe the functioning of local marketplaces is Economic
Base Theory. In this model local economies are comprised of both “Basic” and “Non-Basic” industries.

“Basic” industries are those businesses and industries producing goods and services for markets
outside the local economy. For example consider the export of agricultural products, resource
industries, manufacturing and tourism. These are considered Basic industries because the
revenue they derive from selling their products to customers outside the local economy represents
“new money” that adds to the wealth circulating at home. Through their payroll and the local
purchases of goods and services, basic industries stimulate the growth and development of other
businesses in the local economy.

“Non-Basic” industries are those that serve primarily local customers. They include most retail,
personal and business services, health care providers, elementary and secondary education, etc.
They are important to the local economy because they act to redistribute wealth within the
community.
It is quite common to find “Basic” elements in many “Non-Basic” industries. For example, to the extent that
a local retailer (or any other business for that matter) manages to attract customers from outside the
community - say for instance a tourist boutique, “big box” retailer, or a large car dealership - a portion of
their business becomes “Basic”.
Traditionally economic development programs have tended to focus on “Basic” industries for two
fundamental reasons:
1. The growth of “Basic” industries is not constrained by the size of the local marketplace
because these industries export most or all of their production. Assuming there is sufficient
labour to meet production demands, there is no limit to how big a basic industry can grow.
2. “Basic” industries stimulate the growth of the community’s “Non-Basic” industries as a result of
the “new money” they use to pay their employees and to purchase goods and services.
Staunch adherents to Economic Base Theory argue that economic developers needn’t concern
themselves with the retail and service businesses in the community because all other things being equal,
the size of the retail sector (and other “Non-Basic” industries) will naturally find its own level based on the
population of the marketplace.
However things are not always equal and local markets seldom operate as efficiently as theories would
suggest, especially in smaller communities that are subject to the leakage of retail dollars to larger regional
centres.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
One economist offered the following comment:
"A standard interpretation of the economic base model is that exports and the income they inject
into the local economy are all that really matter - they cause or enable all other economic
activities. Income earned in export-oriented activities circulates through the local economy,
putting people to work in locally oriented economic activities that provide the vast majority of jobs.
The standard interpretation of the economic base model would dismiss a restaurant or
recreational facility as derivative or secondary, .... [t]he alternative interpretation would say that
such local economic activity absorbs and holds dollars longer in the local economy, increasing
jobs and income. ...
The economic base model should not be interpreted as meaning that only exports matter. Rather,
export earnings interact with a particular local economy to determine the overall level of local
economic activity. Both export earnings and the local economic structure matter. The internal
logic of the economic base model has simply been misinterpreted."
Power, Thomas Michael, (1996)
Lost Landscapes and Failed Economies.
Washington DC, Island Press
A more dynamic model to help illustrate the
functioning of a local economy is the “Leaky
Bucket” analogy in which the economy is likened
to a bucket, albeit a bucket with holes through
which wealth leaks out to other markets.
In this model the revenues generated by
exporting businesses (along with payments from
external
sources,
government
transfers,
investment income, etc.) raise the water level
(wealth) in the bucket.
Holes in bucket
continually leak thereby lowering the water level
(wealth). These holes include payments for raw
materials used in the production of exported
goods, consumer purchases of imported goods,
taxes and other payments to outside institutions,
retirement savings and investments by
companies and individuals.
The leaks prevent the community from growing
to its full potential.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
The salaries paid by local retailers and service providers are the chief mechanism for stirring the bucket.
In this way, the benefits of healthy economic activity are distributed as widely as possible throughout the
community. This too is an argument for economic developers to support the retail and service businesses
in their community.
The goal of economic development is to raise the water level (wealth) in the bucket. There are only two
ways to do this:
1. Increase the flow of new wealth (water) into the community by attracting new investment and
increasing exports.
2. Plug the leaks in the bucket through import substitution - filling gaps in the mix of retail and
service businesses that cause consumers to go elsewhere for products and services.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
UNDERSTANDING MARKET CONDITIONS
IN SUMMERSIDE
Profile of Summerside
The City of Summerside (2007 census population 16,153) is the second largest center in Prince Edward
Island (population 135,851) after Charlottetown (population 58,625). It is located at the narrowest point of
land on the island and all east/west traffic to and from the western third of the island funnels through
Summerside on Highway 2.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Politically the Island is divided into three
counties; Prince, Queens and Kings
Counties.
Summerside is the retail and commercial
centre for all of Prince County. With the
exception of the Town of Kensington which
is less than 1/10th the size of Summerside,
Prince County is comprised of small
villages
and
hamlets,
most
with
populations of only a few hundred
persons.
A simple technique for determining the trading area of a community was developed by William J. Reilly
and published in 1931 under the title “Reilly’s Law of Retail Gravitation”. Reilly developed a formula similar
to that for determining gravitational forces in physics to calculate the point at which customers will be
drawn to one community or another in the competition for retail dollars.
•
“Reilly's Law of Retail Gravitation is a theoretical means of trade area definition. It is based on the
premise that people are attracted to larger places to do their shopping, but the time and distance
they must travel influences their willingness to shop in a given city. In other words, people are
more likely to travel shorter distances when possible. Additionally, customers are more likely to
shop in larger communities, as they provide a greater opportunity for goods and services.”
–
Source: Center for Community Economic Development - University of Wisconsin
This is the formula created by Reilly to determine the distance people
would be expected to travel for their retail shopping. It depends very
much on what they intend to purchase. For example most people will only
travel around the block for convenience items (bread or milk) however
they will travel considerable distances when comparison shopping for
clothes, a new car, furnishings or when on “a shopping trip” for a range of
items.
A map plotting distances from Summerside using Reilly’s Formula provides an outline of the Trade Area
Boundary for the City of Summerside. The Trade Area for Summerside effectively covers most, if not
all, of Prince County.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Summerside Trade Area Boundary
Calculated using “Reilly’s Law of Retail Gravitation”
SSt.t. Felix
Felix
Tignish
Tignish SShore
hore
Miminegash
Miminegash
Greenmount-Montrose
Greenmount-Montrose
Alberton
Alberton
Northport
Northport
O'Leary
O'Leary
Gulf
Gulf of
of St.
St. Lawre
Lawrence
nce
Lot
Lot 11
11 and
andArea
Area
Lady
Lady SSlipper
lipper
Tyne
Tyne Valley
Valley
Richmond
Richmond
Abrams
Abrams Village
Village
Wellington
Wellington
Malpeque
Malpeque Bay
Bay
Central
Central Lot
Lot 16
16
North
North Rustico
Rustico
Kensington
Kensington
SSt.t. Nicholas
Nicholas
Linkletter
Linkletter
Summerside
Summerside
Breadalbane
Breadalbane
Bedeque
Bedeque
Kinkora
Kinkora
Hunter
Hunter River
River
Darlington
Darlington
Hampshire
Hampshire
Borden-Carleton
Borden-Carleton
Kingston
Kingston
Warren
Warren Grove
Grove
The 2004 Study for Summerside established the following.
Summerside Highlights
• Summerside has 11.8% of PEI’s population however retail sales (in 2003) were
almost $200 million, representing 16.3% of the province’s total.
• While Summerside is only one-third (36.2%) Prince County’s population, it
generates more than half (55.7%) of its’ total retail sales.
• There is an estimated leakage of 10% of total retail sales (approximately
$40 million) from Summerside and Prince County. Residents routinely make
shopping trips to Charlottetown and across the Confederation Bridge to
Moncton, New Brunswick.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Demographic Profile
Another important consideration in a Market Study is the demographic profile of residents of the local
marketplace. The age profile has been plotted for both Summerside and PEI residents based on the 2006
Census.
The significance of the “Baby Boom” is clearly evident. The “55 to 59” age group is the leading edge of a
bulge in the population graph that extends for 20 years. The “Bust” is the dramatic drop in the birth rate
that occurred during the 1970’s. The “Baby Boom Echo” represents the children of the “Baby Boomers”
born since 1985. Although there was a decline in the fertility rate among “boomer” (they were having
fewer children) the sheer numbers of “baby boom” women in their child-bearing years raised the number of
births during this period.
Demographic Profile of Summerside
Age Cohorts as % of Total Population - Source: 2006 Census
Summerside
PEI
Median Age
Summerside – 41.3 years
Prince Edward Island – 40.8 years
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
0 to 4 5 to 9 10 to 15 to 20 to 25 to 30 to 35 to 40 to 45 to 50 to 55 to 60 to 65 to 70 to 75 to 80 to 85 +
14
19
24
29
34
39
44
49
54
59
64
69
74
79
84
Note the slightly higher incidence of seniors (65+ years) in Summerside than the province as a whole.
This will have subtle implications for the buying patterns of Summerside residents.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Household Size & Income – Summerside & Prince County
Selected Household Characteristics
Summerside
Total private households - Summerside
Households containing a couple (married or common-law) with
children
Households containing a couple (married or common-law)
without children
One-person households
Other household types
Average household size
Median income in 2005 - All private households
Median income in 2005 - Couple households with children
Median income in 2005 - Couple households without children
Median income in 2005 - One-person households
Median income in 2005 - Other household types
Median monthly payments for rented dwellings
Median monthly payments for owner-occupied dwellings
Composition of Income in 2005
Persons 15 years and over with income (counts)
Composition of total income (100%)
Earnings - As a % of total income
Government transfers - As a % of total income
Other money - As a % of total income
PEI
6,580
1,645
25.0%
53,135
15,710
29.6%
2,060
31.3%
16,390
30.8%
1,685
1,195
2.4
$42,300
$68,842
$51,659
$20,415
$36,958
$630
$717
25.6%
18.2%
12,820
8,210
2.5
$46,553
$68,476
$53,400
$20,928
$38,138
$620
$652
24.1%
15.5%
Summerside
PEI
12,540
100.0%
68.0%
19.4%
12.6%
106,405
100.0%
69.8%
17.8%
12.3%
Source: Statistics Canada – 2006 Census Community Profile
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
The differences in household characteristics and incomes between Summerside and the province are not
significant. Note there is a slightly higher instance of childless couples in Summerside and a slightly lower
instance of income derived from Earnings (employment). Overall the average income for all households is
$4,253 less in Summerside than for the Province.
Selected Household Characteristics
Total private households - Prince County
Households containing a couple (married or common-law) with
children
Households containing a couple (married or common-law)
without children
One-person households
Other household types
Average household size
Median income in 2005 - All private households
Median income in 2005 - Couple households with children
Median income in 2005 - Couple households without children
Median income in 2005 - One-person households
Median income in 2005 - Other household types
Median monthly payments for rented dwellings
Median monthly payments for owner-occupied dwellings
Composition of Income in 2005
Persons 15 years and over with income (counts)
Composition of total income (100%)
Earnings - As a % of total income
Government transfers - As a % of total income
Other money - As a % of total income
Prince County
17,280
5,230
PEI
30.2%
53,135
15,710
29.6%
5,660
32.7%
16,390
30.8%
3,855
2,540
2.5
$44,486
$64,786
$48,753
$19,448
$37,202
$600
$593
22.3%
14.6%
12,820
8,210
2.5
$46,553
$68,476
$53,400
$20,928
$38,138
$620
$652
24.1%
15.5%
Prince County
PEI
34,535
100.0%
67.7%
21.5%
10.8%
106,405
100.0%
69.8%
17.8%
12.3%
Source: Statistics Canada – 2006 Census Community Profile
Prince County, Summerside’s Trade Area has a higher instance of children in the household, higher than
either Summerside or PEI. The average income for all households falls between that of Summerside and
PEI. Housing costs are less in the county ($593 for owner-occupied dwellings) than in Summerside ($717)
or across the Province ($652) as a whole. Lower housing cost leaves more disposable income in the
hands of homeowners for discretionary spending.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
The Census figures suggest that there are slightly more retired people in Summerside and Prince County
living on their investments and drawing pensions. This aging of the marketplace will have an impact on
shopping and personal service patterns in Summerside, similar to those being felt across North America.
In spite of the recession and its effect on retirement savings, the following quotes highlight the changes we
can expect in the marketplace.
"The absence (or presence) of children in the home has a dramatic impact on the
buying habits of the household. A household without children simply has more
discretionary income. They can spend more on cars, clothes, dining, travel,
entertainment or investing.”
 Bob Jordan, International Demographics Inc., Texas
“Boomers will seek a quieter life and will demand quality and service - and they are
prepared to pay for it”.
 Dr. David Foot
University of Toronto
“Try defining the 50-plus market and you’ll miss by a mile. They are disparate,
demanding, self-indulgent - as unique and varied as any other demographic. And
powerful.
This market is huge and controls enormous wealth. They own three-quarters of all
financial assets and account for half of all discretionary spending power.
They are not brand loyal. Not over the hill. Certainly not sedentary. Instead, they are
spenders, travelers, investors, diners, decorators. They have the money for the good
life and feel entitled to live it.
And why not? They’ve earned it.”
 50 Plus Magazine – CARP
(Canadian Association of Retired Persons)
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Statistics Canada has provided a breakdown of average household expenditures for PEI to show the
pattern of household expenditures. For comparison purposes we have included the same breakdown for
Nova Scotia.
Prince Edward Island
Nova Scotia
Average
Households
Average
Households
Expenditure
Reporting
Expenditure
Reporting
Per
Per
Household
Household
Total Expenditure
$ 55,574
100.0%
$ 59,987
100.0%
Total Current Consumption
$ 40,992
100.0%
$ 44,145
100.0%
Food
$ 6,629
100.0%
$ 6,640
100.0%
Shelter
$ 10,137
100.0%
$ 10,815
100.0%
Household Operation
$ 3,097
100.0%
$ 3,304
99.8%
Household Furnishings & Equipment
$ 1,424
85.0%
$ 1,784
95.5%
Clothing
$ 2,112
99.4%
$ 2,412
98.5%
Transportation
$ 8,039
97.3%
$ 8,820
97.3%
Health Care
$ 1,994
97.5%
$ 1,868
98.5%
Personal Care
$ 1,027
100.0%
$ 1,048
99.9%
Recreation
$ 3,019
97.5%
$ 3,329
97.8%
Reading Materials & other Printed Matter
$
250
78.7%
$
249
77.5%
Education
$
797
31.0%
$ 1,055
31.9%
Tobacco Products & Alcoholic Beverages
$ 1,474
84.0%
$ 1,628
83.6%
Games of Chance (Net Amount)
$
195
54.6%
$
253
55.9%
Miscellaneous
$
727
89.8%
$
939
90.5%
Personal Income Taxes
$ 9,504
92.5%
$ 10,585
88.2%
Personal Insurance & Pension Contributions
$ 3,694
86.0%
$ 3,550
82.0%
Gifts of Money & Contributions
$
717
87.3%
$ 1,708
83.1%
Source: Statistics Canada – CANSIM Table 203-0001 – last modified 2008-12-22
Average Household Expenditures
Year 2007
Prince Edward Islanders spend slightly less overall ($4,413) than householders in Nova Scotia. In fact
households on Prince Edward Islander spend slightly less in every category except Health Care and
Personal Insurance & Pension Contributions which cost them $126 and $144 more per year respectively.
Some of the major differences are found in:
Shelter
Transportation
Personal Income
- $678 less
- $781 less
- $1,081 less
The difference in personal incomes taxes paid is a bit of a puzzle. Statistics Canada reports that Median
Household Income in PEI is $54,800, slightly less than that for Nova Scotia’s $55,412 but the difference is
not enough to account for the more than $1,000 difference in taxes paid. This is especially significant
when one compares provincial tax rates. PEI provincial income tax rates are higher than Nova Scotia.
Both jurisdictions use a graduated tax rates although with different rates and different thresholds. We did
a sample calculation on a net income of $55,000 and the found the rate for PEI to be higher ($6,310) than
that for Nova Scotia ($5,929).
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
IDENTIFYING MARKET OPPORTUNITIES
Market Threshold Analysis
A Market Threshold Analysis is a technique used to measure the extent to which the complete range of
business establishments are over or under represented in the local marketplace. The analysis begins with
a determination of the threshold population required to support each business category at a provincial level
and then, based on the community’s population, determines how many businesses of each type the
community should theoretically be able to support.
The formula for the analysis is very simple. The data set used is Statistics Canada’s Business Pattern
Data - December 2008. The Business Pattern Data reports the number of active businesses (those filing
corporate tax returns and those with a payroll) in the community organized by NAICS code. The data is
available at the 6 digit NAICS code for all businesses categories so we are able to extend this analysis to
include the full range of commercial and personal service businesses in the community.
At the 6 digit level of the NAICS Code there are 927 different business categories. 314 categories with a
"nil" response for PEI were eliminated to make the tables more manageable.
Market Threshold Analysis Formula
Step 1
(Number of Business Establishments (of each type) in Province / Provincial Population) =
Threshold Population per Business (of each type)
Step 2
(Threshold Population per Business (of each type) / Community Population) = Theoretical Number
of Establishments (of each type) the community can support
Step 3
(Theoretical Number of Establishments – Actual Number of Business Establishments) =
Surplus/Deficit Number of Businesses (of each type)
The threshold population (number of people) per establishment differs dramatically for different types of
retail and service businesses. For example, 27,170 persons are needed to support a department store in
PEI however a restaurant requires a market of only 918 persons.
Cautions Interpreting the Data
A Market Threshold Analysis calculates the average number of persons per
establishment type at the provincial level and blindly applies this number to the local
population to arrive at the number of businesses the community should theoretically be
able to support. It does not consider the size of individual establishments nor does
consider other characteristics of the local marketplace such as demographic profile,
income level or the level of spending for particular products or services in the community.
Due to the small sample size, a small error in the number of establishments reported in
the Business Pattern Data can have a significant impact on the results. Some
discrepancies have already been drawn to our attention.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
It has already been established that that the Trade Area Boundaries for Summerside cover virtually all of
Prince County. Therefore in our opinion any gaps identified in the County analysis represent potential
targets for business development initiatives in Summerside.
Top 25 Under-Represented Businesses in Summerside/Prince
Based on Dec. 2008 Location Counts for PEI, Prince County and Summerside
Source: Statistics Canada Business Pattern Data - 2009
PEI
Prince County
Threshold
Number
Surplus/
National Industries (6-Digit NAICS)
Population Locations
Deficit
Computer Systems Design & Related
Services
1,509
12
-17
Offices of Physicians
1,014
30
-14
Full-Service Restaurants
912
35
-14
Admin. Management & General
Management Consulting Services
1,764
13
-12
Portfolio Management
2,123
10
-11
R&D - Physical, Engineering & Life
Sciences
5,907
0
-8
Motion Picture & Video Production
5,032
2
-7
Plumbing, Heating & Air-Conditioning
Contractors
1,181
31
-7
Housekeeping Cottages & Cabins
2,426
12
-6
Electrical Contractors & Other Wiring
Installation Contractors
1,598
22
-6
General Freight Trucking, Local
2,156
15
-6
Bed & Breakfast
3,672
7
-5
Engineering Services
3,483
8
-5
Sporting Goods Stores
5,907
3
-5
Golf Courses and Country Clubs
4,852
5
-4
Food Service Contractors
6,793
3
-4
Roofing Contractors
5,907
4
-4
Drywall and Insulation Contractors
4,685
6
-3
Architectural Services
13,585
0
-3
Passenger Car Rental
10,450
1
-3
Veterinary Services
7,150
3
-3
Flooring Contractors
4,852
6
-3
Motor Hotels
15,095
0
-3
Hobby, Toy and Game Stores
7,547
3
-3
RV Parks and Campgrounds
7,991
3
-3
Summerside
Number
Surplus/
Locations
Deficit
7
18
13
-4
2
-5
5
2
-4
-6
0
0
-3
-3
9
2
-5
-5
9
5
1
3
2
0
1
1
5
0
1
1
2
0
1
1
-1
-2
-3
-2
-1
-3
-1
-2
2
-1
-1
-1
-1
-1
-1
-1
The complete NAICS Code lists 927 separate business categories. To help make the analysis more
manageable we have omitted 314 categories for which there was a “nil” response for PEI and have further
discarded categories of limited interest (example agricultural, resource and manufacturing businesses) and
those which in the opinion of the consultant were not appropriate targets for attention. Not all of these
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
identified gaps in Prince County represent reasonable targets for the City of Summerside. Judgment must
be exercised in drawing conclusions from this calculation about the real market potential for new business
establishments in Summerside. For example RV Parks and Campgrounds, Housekeeping Cottages &
Cabins are not generally found in urban areas.
The analysis suggests that Prince County is short 14 Physicians however Summerside reportedly has a
surplus of 2. This is understandable. Physicians serving the population of the County would tend to locate
their practice in a central location like Summerside to be close to the hospital and other medical services.
Business and Commercial Services – NAICS 51/56
Almost one third of the top twenty-five business categories highlighted in the analysis are in Business &
Commercial Services and most of these fall into the cluster of “knowledge-based” business services
referred to as Creative Industries by Dr. Richard Florida the best-selling author of the “Rise of the
Creative Class”.
541510 - Computer Systems Design
541611 - Management Consultants
523920 - Portfolio Managers
541710 - Research & Development
512110 - Film & Video Production
541330 - Engineering Services
541310 - Architectural Services
541990 - Veterinary Services
Prince County Deficit
-17
-12
-11
-8
-7
-5
-3
-3
If we go deeper into the data and look at other business categories in the NAICS 51-56 group - Business
and Commercial Services - we see additional deficits in knowledge-based industries:
Deficit of 2 – Prince County Deficit
511210 - Software Publishers
524210 - Insurance Agencies and Brokerages
541410 - Interior Design Services
561420 - Telephone Call Centres
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Deficit of 1 – Prince County Deficit
511120 - Periodical Publishers
515110 - Radio Broadcasting
517111 - Wired Telecommunications Carriers (except Cable)
517210 - Wireless Telecommunications Carriers (except Satellite)
518210 - Data Processing, Hosting and Related Services
522111 - Personal and Commercial Banking Industry
523110 - Investment Banking and Securities Dealing
523120 - Securities Brokerage
531320 - Offices of Real Estate Appraisers
541215 - Bookkeeping, Payroll and Related Services
541340 - Drafting Services
541430 - Graphic Design Services
541612 - Human Resources Consulting Services
541620 - Environmental Consulting Services
541690 - Other Scientific and Technical Consulting Services
541810 - Advertising Agencies
541850 - Display Advertising
541899 - All Other Services Related to Advertising
541910 - Marketing Research and Public Opinion Polling
541920 - Photographic Services
561110 - Office Administrative Services
561310 - Employment Placement Agencies/Executive Search Services
561320 - Temporary Help Services
561410 - Document Preparation Services
561611 - Investigation Services
Dr. Florida’s research has stimulated much discussion in economic development. He has shown that the
so called “creative jobs” represent an ever-increasing proportion of the labour force - currently accounting
for approximately one third of all jobs. Economic developers who previously concentrated on
manufacturing and other basic industries have been struggling with ways in which to influence this new
crop of job creating businesses who seem to ignore typical location criteria of cheap land and low cost
labour and energy, etc.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Tourist, Culture & Entertainment Services - NAICS 71 & 72
We have selected the tourism sector as the next to be analyzed because tourist serving establishments
are “Basics Industries” (see the section on Economic Base Theory at the beginning of this report). Their
growth is not constrained by the size of the local market and because they serve customers outside the
local marketplace (or have the potential to do so) they can be wealth creators for the community.
Seven of the Top 25 Opportunities in our analysis fall into the category of Tourism Services with “Full
Service Restaurants” having the greatest prominence. This category also featured prominently in the 2004
study and we know that at least one new restaurant (Boston Pizza) was established in Summerside on the
strength of that report.
Prince County Deficit
722110 - Full Services Restaurants
-14
721192 - House Keeping Cottages & Cabins
-6
721191 - Bed & Breakfast
-5
713910 - Golf Courses & Country Clubs
-4
722310 - Food Service Contractors
-4
721112 - Motor Hotels
-3
721211 - RV Parks & Campgrounds
-3
Digging Deeper
721113 - Resorts
713110 - Amusement & Theme Parks
721114 - Marinas
721213 - Recreational & Vacation Camps
721114 - Motels
-2
-2
-2
-2
- 2 (Summerside + 3)
The analysis highlights every form of accommodation except category “721111 - Hotels” which in Prince
County was even and Summerside reported a surplus of 4.
While the analysis highlights the lack of Full Service Restaurants, Summerside seems to be very well
served by “Limited Service Eating Places” of which there are reportedly 23 with a surplus of 5 over
theoretical capacity.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Conclusions
From the market Threshold Analysis we find the greatest gaps in the array of businesses in Summerside
and Prince County to be in the Business and Commercial Services group and that many of those fall into
the category of knowledge-based businesses.
Obviously Summerside will face competition from Charlottetown on the location of business services and
this will be a significant challenge in marketing Summerside as a location for the establishment of new
service businesses. The Holman Centre for International Innovation is a relatively new and significant
piece of infrastructure that has been added to Summerside’s marketing package. A great many of the
opportunities identified in this report would make welcome additions in the Holman building.
The notion of Creative Industries first described by Dr. Richard Florida has become the focus of study for
many economic developers. The Ontario government commissioned a study by Roger Martin, Dean of the
Joseph L. Rotman School of Management at the University of Toronto and Richard Florida, who recently
accepted the position of Director of the Martin Prosperity Institute at the Rotman School. The two
researchers were to look at the changing composition of Ontario's economy and workforce and to provide
recommendations on how Ontario can ensure its economy and people remain globally competitive and
prosperous. The report entitled “Ontario in the Creative Age” was released on February 5th 2009.
While the analysis and recommendations were specific to Ontario, the context in which the report was
prepared is common to all of North America
Quoting from the report:
“The current economic transformation is as big and as challenging as the transformation
from agriculture to industry. Our economy is shifting away from jobs based largely on
physical skills or repetitive tasks to ones that require analytical skills and judgment. This
shift is also evident in the long-term trend away from employment in goods-producing to
service industries, from occupations that depended on physical work to produce goods to
ones that provide service and rely on creativity. The change is inexorable. We cannot
turn away from it; nor can we slow it. The clock of history is always ticking. Competitive
advantage and prosperity will go to those jurisdictions that can best prepare themselves
and adapt to this long-run trend. We must embrace it and act in ways that create a
distinctive advantage for the province and ensure our long-term prosperity.”
According to Florida, "Routine-oriented occupations that draw primarily on physical skills or abilities to
follow a set formula can be done more cheaply in emerging economies and will have trouble surviving in
advanced economies."
It was noted that the report was released in the middle of one of the deepest recessions experienced in
North America. "It's fair to say that none of us saw the current economic upheaval coming and that we are
releasing our report today in a much different environment than when we started," said Martin. "But the
current upheaval only accentuates longer-term trends being faced by Ontario and all advanced
economies."
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Technology has made knowledge-based businesses very footloose from a site selection perspective. The
owner/operators of these businesses are increasingly locating in communities they find attractive and
communicating with their clients using the internet and email. “Quality of Place” has now become a site
location criterion for many knowledge-based businesses.
A critical element for creative industries is the ability to attract the talented individuals they need to staff
their organizations. If there are insufficient numbers of appropriately skilled workers in the local labour
pool, the operator must be confident they can be attracted to new job opportunities.
The typical profile for entry level workers in creative industries is post secondary degree/diploma holders in
their mid 20’s. The baby-boom echo in Summerside’s demographic profile shown on the following graph
suggests a substantial number of young people in Summerside and PEI are “coming of age” in this cohort
(Note we are three years past the 2006 Census) releasing a new wave of workers into the labour force.
Demographic Profile of Summerside
Age Cohorts as % of Total Population - Source: 2006 Census
Summerside
PEI
Median Age
Summerside – 41.3 years
Prince Edward Island – 40.8 years
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
0 to 4 5 to 9 10 to 15 to 20 to 25 to 30 to 35 to 40 to 45 to 50 to 55 to 60 to 65 to 70 to 75 to 80 to 85 +
14
19
24
29
34
39
44
49
54
59
64
69
74
79
84
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
In Summerside this age cohort (25 to 34) is well educated. 26% have completed high school, 7% have a
skilled trade, 30% hold a college diploma and almost 20% possess a university degree.
Note: Statistics Canada’s use of the labour force definition of all persons aged 15 to 64,
under reports the education attainment of Canada’s workers because persons aged 15 to
21 have not yet had a chance to complete their education.
Also older workers, those approaching retirement age, usually have less education than
younger workers because it wasn’t required when they started their careers.
Educational attainment
Summerside
Total population 15 years and over
13,060
3,825
3,375
1,345
2,710
445
1,365
2,100
830
835
85
190
10
150
No certificate; diploma or degree
High school certificate or equivalent
Apprenticeship or trades certificate or diploma
College; CEGEP or other non-university certificate or diploma
University certificate or diploma below the bachelor level
University certificate; diploma or degree
Total population aged 15 to 24
No certificate; diploma or degree
High school certificate or equivalent
Apprenticeship or trades certificate or diploma
College; CEGEP or other non-university certificate or diploma
University certificate or diploma below the bachelor level
University certificate; diploma or degree
Total population aged 25 to 34
No certificate; diploma or degree
High school certificate or equivalent
Apprenticeship or trades certificate or diploma
College; CEGEP or other non-university certificate or
diploma
University certificate or diploma below the bachelor level
University certificate; diploma or degree
Total population aged 35 to 64
No certificate; diploma or degree
High school certificate or equivalent
Apprenticeship or trades certificate or diploma
College; CEGEP or other non-university certificate or diploma
University certificate or diploma below the bachelor level
University certificate; diploma or degree
Source – Statistics Canada 2006 Census Community Profile
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
PEI
39.5%
39.8%
4.0%
9.0%
0.5%
7.1%
110,205
29,235
28,245
11,245
21,765
4,190
15,530
18,545
7,460
7,230
575
1,580
345
1,350
1,770
250
465
125
535
14.1%
26.3%
7.1%
30.2%
15,175
1,810
3,815
1,220
4,515
11.9%
25.1%
8.0%
29.8%
50
345
2.8%
19.5%
405
3,410
2.7%
22.5%
24.3%
23.4%
12.6%
24.2%
4.3%
11.0%
57,640
11,780
13,420
7,365
13,210
2,520
9,345
20.4%
23.3%
12.8%
22.9%
4.4%
16.2%
6,680
1,625
1,565
840
1,615
290
735
29.3%
25.8%
10.3%
20.8%
3.4%
10.5%
26.5%
25.6%
10.2%
19.7%
3.8%
14.1%
40.2%
39.0%
3.1%
8.5%
1.9%
7.3%
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Although we don’t have a breakdown of the field of study for the 25 to 34 age group, based on the overall
labour force (15 years and over), 12% has a business background, 10% has an engineering or
architectural background. Surprisingly only 1% of the population has studied mathematics or computer
sciences.
Major field of study
Summerside
Total population 15 years and over
No postsecondary certificate; diploma or degree
Education
Visual and performing arts; and communications technologies
Humanities
Social and behavioural sciences and law
Business; management and public administration
Physical and life sciences and technologies
Mathematics; computer and information sciences
Architecture; engineering; and related technologies
Agriculture; natural resources and conservation
Health; parks; recreation and fitness
Personal; protective and transportation services
Other
Source – Statistics Canada 2006 Census Community Profile
13,060
7,195
480
90
215
410
1,570
135
155
1,370
90
900
450
0
55.1%
3.7%
0.7%
1.6%
3.1%
12.0%
1.0%
1.2%
10.5%
0.7%
6.9%
3.4%
0.0%
PEI
110,205
57,475
4,390
1,125
2,655
4,175
13,815
1,660
1,550
10,465
1,520
7,845
3,520
0
52.2%
4.0%
1.0%
2.4%
3.8%
12.5%
1.5%
1.4%
9.5%
1.4%
7.1%
3.2%
0.0%
The City of Summerside and its partners, Summerside Regional Development Corporation and PEI
Business Development Inc. are currently conducting a marketing campaign to attract potential tenants for
the Holman Building in downtown Summerside. The current campaign is aimed at companies in the
“EHealth Sector” a rapidly growing sub-sector of the knowledge-based industries that transcends computer
systems development and life sciences.
The Holman Building is a 100,000 square foot building built in 1857 owned by the Summerside Regional
Development Corporation. It has been totally restored to provide attractive open brick with post and beam
construction and a fully wired with fibre-optic cable, network cabling and uninterruptable power supply
needed by technology dependant companies. It is now being marketed as Holman’s International
Innovation Centre – a perfect fit for the opportunities identified in this report.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
APPENDICES
Establishing the Provincial Market in PEI
Before studying market opportunities in Summerside it is important to understand the market in PEI.
Statistics Canada has provided us with a summary of the 2007 operating characteristics for retail
establishments in PEI for the year 2007. This includes the total operating revenues for all retailers in the
province as well as operating costs and cost of goods sold. From this Statistics Canada calculated gross
margins for different types of retail operations.
Retail Operating Statistics
2007 – Prince Edward Island
Note: Gross Margin = Operating Revenues – Cost of Goods Sold
Store Type
New Car Dealers
Operating
Revenues
Operating Costs
Cost of Goods
Sold
Gross
Margins
$252,576,000
29,628,000
217,322,000
14.0%
Used & RV & Parts Dealers
$89,501,000
X
66,712,000
25.5%
Furniture Stores
$15,375,000
4,832,000
10,193,000
33.7%
Home Furnishings
$14,725,000
5,000,000
X
X
$4,797,000
826,000
3,867,000
19.4%
$29,366,000
5,773,000
21,161,000
27.9%
$138,323,000
31,910,000
100,859,000
27.1%
65,444,000
237,777,000
24.2%
Computer & Software Stores
Home Electronics & Appliances
Home Centres & Hardware Stores
Building Materials & Garden Stores
Supermarkets
Pharmacies & Personal Care
Gasoline Stations
Data Suppressed
$314,057,000
Data Unreliable
$241,524,000
31,838,000
208,566,000
13.6%
Clothing Stores
$54,856,000
22,297,000
28,385,000
48.3%
Shoe, Accessories & Jewellery
$13,895,000
6,054,000
7,170,000
48.4%
Sporting Goods, Hobby and Books
Department Stores & other General Merchandise
Miscellaneous Retail Stores
$30,328,000
11,090,000
17,450,000
42.5%
$158,286,000
38,384,000
109,367,000
30.9%
$50,970,000
19,489,000
29,631,000
41.9%
Source: Statistics Canada CANSIM Table 080-0011 - Date 2009-03-30
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
We have also been provided with monthly sales data for all retail establishments in the Province and
location counts (numbers of establishments recorded each month) for the period January 2007 to March
2009.
This data has proved to be very helpful in tracking the seasonal variations in retail sales and in providing
us with an estimate of the average monthly and annual sales per retail establishment.
Retail Sales in PEI 2007 & 2008 ($000)
2007
NAICS
Description
441
PEI
Total
Sales
2008
Avg.
Sales /
Location
PEI
Total
Sales
Avg.
Sales /
Location
%
Chng /
Location
-7.2%
-1.3%
Motor Vehicle and Parts Dealers
$304,070
$3,022
$302,127
$2,805
44111
44112
44121
New Car Dealers
Used Car Dealers
Recreational Vehicle Dealers
$255,516
x
x
$10,064
$9,934
x
x
$247,167
x
x
x
x
x
x
44122
x
x
x
x
x
44131
44132
442
Motorcycle, Boat & Other Motor
Vehicle Dealers
Automotive Parts & Accessories
Tire Dealers
Furniture & Home Furnishings
x
x
x
x
x
x
x
x
x
x
44211
44221
44229
443
Furniture Stores
Floor Covering Stores
Other Home Furnishings Stores
Electronics and Appliance Stores
44311
44411
44412
44413
44419
44421
44422
445
Appliance, Television & Other
Electronics Stores
Computer and Software Stores
Camera & Photographic Supplies
Building Material and Garden
Equipment Dealers
Home Centres
Paint and Wallpaper Stores
Hardware Stores
Other Building Material Dealers
Outdoor Power Equipment Stores
Nursery and Garden Centres
Food & Beverage Stores
44511
44512
44521
44522
44523
44529
Grocery (except Convenience) Stores
Convenience Stores
Meat Markets
Fish and Seafood Markets
Fruit and Vegetable Markets
Other Specialty Food Stores
44312
44313
444
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
$28,703
$779
$31,937
$884
$15,925
$1,593
$19,238
$1,771
x
x
x
x
13.4%
11.2%
x
$9,214
$32,191
$399
$966
$10,249
$35,418
$475
$1,122
$29,468
$1,307
$33,170
$1,552
19.1%
16.1%
18.7%
$2,721
$253
$2,247
$222
-12.2%
$3,674
x
$181,473
x
$181,289
$120,984
x
$12,512
x
x
x
$438,494
$329,556
x
x
x
x
x
x
$6,659
x
$1,329
x
x
x
$3,046
$7,251
x
x
x
x
x
$118,531
x
$12,430
x
x
x
$459,624
$342,923
x
x
x
x
x
x
x
$3,828
4.2%
$6,858
3.0%
x
x
$1,443
x
x
x
8.6%
x
x
x
$3,398
11.5%
15.1%
$8,349
x
x
x
x
x
x
x
x
x
x
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
44531
446
44611
44612
x
$115,476
$101,269
x
x
44613
44619
Beer, Wine and Liquor Stores
Health & Personal Care Stores
Pharmacies and Drug Stores
Cosmetics, Beauty Supplies &
Perfume
Optical Goods Stores
Other Health & Personal Care Stores
x
x
447
44711
44719
448
Gasoline Stations
Gas with Convenience Stores
Other Gasoline Stations
Clothing & Clothing Accessories
$220,729
$83,694
$137,037
$67,847
44811
44812
44813
44814
44815
44819
44821
44831
44832
451
Men's Clothing Stores
Women's Clothing Stores
Children's & Infants' Clothing Stores
Family Clothing Stores
Clothing Accessories Stores
Other Clothing Stores
Shoe Stores
Jewellery Stores
Luggage and Leather Goods Stores
Sporting Goods, Hobby, Book and
Music Stores
Sporting Goods Stores
Hobby, Toy & Game Stores
Sewing, Needlework & Piece Goods
Musical Instrument & Supplies Stores
Book Stores and News Dealers
Pre-Recorded Tape, CD & Records
General Merchandise Stores
Department Stores
Warehouse Clubs & Superstores
Other General Merchandise Stores
Miscellaneous Store Retailers
x
45111
45112
45113
45114
45121
45122
452
45211
45291
45299
453
www.city.summerside.pe.ca
x
x
x
x
x
x
x
x
x
x
$2,740
$2,069
$3,492
$574
x
$18,807
x
x
x
x
x
x
x
x
x
x
x
x
x
$32,499
$16,856
x
x
x
x
x
$171,783
x
x
x
$35,831
$535
$12,334
x
x
x
x
x
$180,678
x
x
x
$34,560
$3,701
$367
x
x
x
x
x
x
x
x
-2.0%
x
$1,032
x
x
x
x
x
$29,357
x
x
x
x
x
$466
18.5%
35.5%
10.1%
4.2%
$493
$20,883
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
-0.5%
4.4%
$3,247
$2,804
$3,845
$598
$17,910
$824
x
$1,902
$3,490
$278,042
$139,552
$138,493
$67,623
$503
$21,125
45311 Florists
x
45321 Office Supplies & Stationery Stores
x
45322 Gift, Novelty & Souvenir Stores
x
45331 Used Merchandise Stores
x
45391 Pet and Pet Supplies Stores
x
45392 Art Dealers
x
45393 Manufactured (Mobile) Home Dealers x
45399 All Other Miscellaneous Retailers
x
Source: Statistics Canada - Monthly Retail Trade Survey 2009
X = Data Suppressed by Statistics Canada
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
x
x
x
$119,785
$104,989
x
$1,912
$3,344
25.3%
x
x
x
x
x
$486
4.3%
$648
21.2%
x
x
x
x
x
x
x
x
x
x
$4,082
x
x
x
10.3%
x
x
x
$410
x
x
x
x
x
x
x
x
11.6%
x
x
x
x
x
x
x
x
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
The number of locations for each retail category changes on a monthly basis. The number of store
locations each month was used to calculate the average monthly sales per establishment. This table
shows the totals for each year. The change refers to the change in the “annual sales per location”. It is
encouraging to note that despite fears of recession elsewhere in the country, retailers in Prince Edward
Island have fared fairly well. Most retail categories for which we have data (the data for many sectors has
been suppressed to maintain confidentiality) posted gains from 2007 to 2008. The exceptions were new
car sales, computers and women’s clothes. More than half the categories reporting enjoyed double digit
sales growth year over year. The following pages provide bar graphs of retail sales for each category
through the end of the 1st quarter of 2009.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Prince Edward Island
Prince Edward Island
Sales of Motor Vehicles & Parts
Building Materials & Garden Equipment
January 2007/March 2009 - $000
January 2007/March 2009 - $000
$35,000
Avg. Annual Sales
$3,022,000 - 2007
$2,805,000 - 2008
$30,000
$25,000
Avg. Annual Sales
$3,673,000 – 2007
$3,828,000- 2008
$20,000
$25,000
$15,000
$20,000
$15,000
$10,000
$10,000
$5,000
$5,000
$0
7Jan
Apr
Jul
Oct
8Jan
Apr
Jul
Oct
9Jan
$0
7Jan
Jul
Oct
8Jan
Apr
Jul
Oct
Prince Edward Island
Prince Edward Island
Furniture & Home Furnishings
Food & Beverage Stores
January 2007/March 2009 - $000
Avg. Annual Sales
$3,000$779,000 - 2007
$884,000 - 2008
$2,500
$2,000
$1,500
$1,000
$500
$0
7Jan
Apr
Jul
Oct
8Jan
Apr
9Jan
January 2007/March 2009 - $000
$3,500
$7,000
Apr
Jul
Oct
9Jan
$50,000 Avg. Annual Sales
- 2007
$45,000 $3,046,000
$3,398,000 - 2008
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
7Apr Jul
Jan
Oct
8Jan
Apr
Jul
Oct
Prince Edward Island
Prince Edward Island
Electronics & Appliances
Health & Personal Care Stores
January 2007/March 2009 - $000
January 2007/March 2009 - $000
$14,000
Avg. Annual Sales
Avg. Annual Sales
$6,000 $966,000 - 2007
$12,000 $1,912,000 - 2007
$5,000
$10,000
$4,000
$8,000
$3,000
$6,000
$2,000
$4,000
$1,000
$2,000
$1,122,000 - 2008
9Jan
$1,902,000 - 2008
$0
$0
7Jan
Apr
Jul
Oct
8Jan
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
Apr
Jul
Oct
9Jan
7Jan
Apr
Jul
Oct
8Jan
Apr
Jul
Oct
9Jan
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Prince Edward Island
Prince Edward Island
Gasoline Stations
General Merchandise Stores
January 2007/March 2009 - $000
January 2007/March 2009 - $000
$35,000
$25,000Avg. Annual Sales
Avg. Annual Sales
$3,701,000 - 2007
$4,082,000 - 2008
$30,000 $2,740,000 - 2007
$20,000
$3,247,000 - 2008
$25,000
$15,000
$20,000
$15,000
$10,000
$10,000
$5,000
$5,000
$0
$0
7Jan
Apr
Jul
Oct
8Jan
Apr
Jul
Oct
7Jan
9Jan
Apr
Jul
Oct
8Jan
Apr
Jul
Oct
Prince Edward Island
Prince Edward Island
Clothing & Clothing Accessories
Miscellaneous Retailers
January 2007/March 2009 - $000
January 2007/March 2009 - $000
$6,000
$12,000
$10,000
Avg. Annual Sales
$574,000 - 2007
$598,000 - 2008
9Jan
$5,000
$8,000
$4,000
$6,000
$3,000
$4,000
$2,000
$2,000
$1,000
Avg. Annual Sales
$367,000 - 2007
$410,000 - 2008
$0
$0
7Jan
Apr
Jul
Oct
8Jan
Apr
Jul
Oct
9Jan
7Jan
Apr
Jul
Oct
8Jan
Apr
Jul
Oct
9Jan
Prince Edward Island
Sporting Goods, Hobby, Book & Music
January 2007/March 2009 - $000
$4,500Avg. Annual Sales
$466,000 - 2007
$4,000$486,000 - 2008
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0
7Jan
Apr
Jul
Oct
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
8Jan
Apr
Jul
Oct
9Jan
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
HIGHEST PRIORITY - ALL SECTORS
December 2008 Location Counts for Province of Prince Edward Island by NAICS
Note: The 6 digit NAICS Code lists 927 different business categories. 314 categories with "nil" response for PEI were eliminated.
Table sorted by Deficit in Prince County - Categories of limited interest/practicality have been eliminated.
PROVINCE
Population - 2006 Census
National Industries (6-Digit NAICS)
Total
541510 - Computer Systems Design and Related
Services
621110 - Offices of Physicians
722110 - Full-Service Restaurants
541611 - Admin. Management & General
Management Consulting Services
523920 - Portfolio Management
541710 - R&D in the Physical, Engineering and
Life Sciences
512110 - Motion Picture and Video Production
238220 - Plumbing, Heating and Air-Conditioning
Contractors
721192 - Housekeeping Cottages and Cabins
238210 - Electrical Contractors & Other Wiring
Installation Contractors
484110 - General Freight Trucking, Local
721191 - Bed and Breakfast
541330 - Engineering Services
451110 - Sporting Goods Stores
713910 - Golf Courses and Country Clubs
722310 - Food Service Contractors
238160 - Roofing Contractors
238310 - Drywall and Insulation Contractors
541310 - Architectural Services
PRINCE COUNTY
135,851
44,499
PEI
Locations
10,381
90
Threshold
Population
532111 - Passenger Car Rental
541940 - Veterinary Services
of Summerside
238330 -City
Flooring
Contractors
275 Fitzroy Street
721112 -Summerside,
Motor Hotels
PE Canada C1N 1H9
451120 -www.city.summerside.pe.ca
Hobby, Toy and Game Stores
721211 - RV (Recreational Vehicle) Parks and
Campgrounds
Source: Business Register, Statistics Canada, 2009.
Sorted
CITY OF SUMMERSIDE
Ascending 16,153
Theoretical
Capacity
1,509
Number
Locations
3,145
12
29
134
149
77
1,014
912
1,764
30
35
13
64
23
2,123
5,907
27
115
Surplus/
Deficit
Theoretical
Capacity
Surplus/
Deficit
-17
Number
Locations
1,117
7
11
-4
44
49
25
-14
-14
-12
18
13
5
16
18
9
2
-5
-4
10
0
21
8
-11
-8
2
0
8
3
-6
-3
5,032
1,181
2
31
9
38
-7
-7
0
9
3
14
-3
-5
56
85
2,426
1,598
12
22
18
28
-6
-6
2
9
7
10
-5
-1
63
37
39
23
28
20
23
29
10
2,156
3,672
3,483
5,907
4,852
6,793
5,907
4,685
13,585
15
7
8
3
5
3
4
6
0
21
12
13
8
9
7
8
9
3
-6
-5
-5
-5
-4
-4
-4
-3
-3
5
1
3
2
0
1
1
5
0
7
4
5
3
3
2
3
3
1
-2
-3
-2
-1
-3
-1
-2
2
-1
13
19
28
9
18
17
10,450
7,150
4,852
15,095
7,547
7,991
1
3
6
0
3
3
4
6
Tel 902
9 432 1255
Fax 902 436 9296
3
Small city. Big6
opportunity.
6
-3
-3
-3
-3
-3
-3
1
1
2
0
1
1
2
2
3
1
2
2
-1
-1
-1
-1
-1
-1
Detailed Tables - Market Threshold Analysis
RETAIL SECTOR - NAICS 44/45
December 2008 Location Counts for Province of Prince Edward Island by NAICS
Note: The 6 digit NAICS Code lists 927 different categories of businesses. 314 categories were deleted based on a nil response for PEI.
Population - 2006 Census
National Industries (6-Digit NAICS)
441110 - New Car Dealers
441120 - Used Car Dealers
441210 - Recreational Vehicle Dealers
441220 - Motorcycle, Boat and Other Motor Vehicle
Dealers
441310 - Automotive Parts and Accessories Stores
441320 - Tire Dealers
442110 - Furniture Stores
442210 - Floor Covering Stores
442291 - Window Treatment Stores
442292 - Print and Picture Frame Stores
442298 - All Other Home Furnishings Stores
443110 - Appliance, Television and Other Electronics
Stores
443120 - Computer and Software Stores
444110 - Home Centres
444120 - Paint and Wallpaper Stores
444130 - Hardware Stores
444190 - Other Building Material Dealers
444210 - Outdoor Power Equipment Stores
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
PROVINCE
PRINCE COUNTY
CITY OF SUMMERSIDE
135,851
PEI
Locations
22
54
3
8
Threshold
Population
6,175
2,516
45,284
16,981
44,499
Number
Locations
5
28
1
4
Theoretical
Capacity
7
18
1
3
Surplus/
Deficit
-2
10
0
1
16,153
Number
Locations
5
14
0
1
Theoretical
Capacity
3
6
0
1
Surplus/
Deficit
2
8
0
0
28
9
10
4
4
4
20
23
4,852
15,095
13,585
33,963
33,963
33,963
6,793
5,907
8
4
4
2
0
1
4
6
9
3
3
1
1
1
7
8
-1
1
1
1
-1
0
-3
-2
3
2
3
2
0
1
2
5
3
1
1
0
0
0
2
3
0
1
2
2
0
1
0
2
10
18
3
5
13
3
13,585
7,547
45,284
27,170
10,450
45,284
4
8
1
2
5
1
3
6
1
2
4
1
1
2
0
0
1
0
3
5
1
1
3
0
1
2
0
1
2
0
2
3
1
0
1
0
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
444220 - Nursery Stores and Garden Centres
445110 - Supermarkets and Other Grocery (except
Convenience) Stores
445120 - Convenience Stores
445210 - Meat Markets
445220 - Fish and Seafood Markets
445230 - Fruit and Vegetable Markets
445291 - Baked Goods Stores
445292 - Confectionery and Nut Stores
445299 - All Other Specialty Food Stores
445310 - Beer, Wine and Liquor Stores
446110 - Pharmacies and Drug Stores
446120 - Cosmetics, Beauty Supplies and Perfume
Stores
446130 - Optical Goods Stores
446191 - Food (Health) Supplement Stores
446199 - All Other Health and Personal Care Stores
447110 - Gasoline Stations with Convenience Stores
447190 - Other Gasoline Stations
448110 - Men's Clothing Stores
448120 - Women's Clothing Stores
448130 - Children's and Infants' Clothing Stores
448140 - Family Clothing Stores
448150 - Clothing Accessories Stores
448199 - All Other Clothing Stores
448210 - Shoe Stores
448310 - Jewellery Stores
448320 - Luggage and Leather Goods Stores
451110 - Sporting Goods Stores
451120 - Hobby, Toy and Game Stores
451130 - Sewing, Needlework and Piece Goods
Stores
451140 - Musical Instrument and Supplies Stores
451210 - Book Stores and News Dealers
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
5
42
27,170
3,235
3
16
2
14
1
2
2
7
1
5
1
2
61
4
8
2
13
3
4
21
36
3
2,227
33,963
16,981
67,926
10,450
45,284
33,963
6,469
3,774
45,284
22
0
3
1
6
1
1
7
11
0
20
1
3
1
4
1
1
7
12
1
2
-1
0
0
2
0
0
0
-1
-1
10
0
0
0
3
0
1
2
5
0
7
0
1
0
2
0
0
2
4
0
3
0
-1
0
1
0
1
0
1
0
12
7
10
51
66
4
37
7
32
3
7
10
14
3
23
18
6
11,321
19,407
13,585
2,664
2,058
33,963
3,672
19,407
4,245
45,284
19,407
13,585
9,704
45,284
5,907
7,547
22,642
4
1
2
15
28
0
9
0
10
1
1
2
5
2
3
3
2
4
2
3
17
22
1
12
2
10
1
2
3
5
1
8
6
2
0
-1
-1
-2
6
-1
-3
-2
0
0
-1
-1
0
1
-5
-3
0
3
0
2
4
13
0
9
0
4
1
0
2
4
2
2
1
2
1
1
1
6
8
0
4
1
4
0
1
1
2
0
3
2
1
2
-1
1
-2
5
0
5
-1
0
1
-1
1
2
2
-1
-1
1
6
10
22,642
13,585
1
3
2
3
-1
0
1
2
1
1
0
1
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
451220 - Pre-Recorded Tape, Compact Disc and
Record Stores
452110 - Department Stores
452991 - Home and Auto Supplies Stores
452999 - All Other Miscellaneous General
Merchandise Stores
453110 - Florists
453210 - Office Supplies and Stationery Stores
453220 - Gift, Novelty and Souvenir Stores
453310 - Used Merchandise Stores
453910 - Pet and Pet Supplies Stores
453920 - Art Dealers
453992 - Beer and Wine-Making Supplies Stores
453999 - All Other Misc. Store Retailers (except
Beer/Wine-Making Supplies)
454111 - Internet Shopping
454112 - Electronic Auctions
454113 - Mail-Order Houses
454210 - Vending Machine Operators
454311 - Heating Oil Dealers
454312 - Liquefied Petroleum Gas (Bottled Gas)
Dealers
454319 - Other Fuel Dealers
454390 - Other Direct Selling Establishments
Source: Business Register, Statistics Canada, 2009.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
4
33,963
2
1
1
2
0
2
5
2
34
27,170
67,926
3,996
2
1
10
2
1
11
0
0
-1
2
1
4
1
0
4
1
1
0
14
5
58
19
3
3
4
22
9,704
27,170
2,342
7,150
45,284
45,284
33,963
6,175
5
1
18
9
1
0
0
7
5
2
19
6
1
1
1
7
0
-1
-1
3
0
-1
-1
0
2
1
7
5
1
0
0
6
2
1
7
2
0
0
0
3
0
0
0
3
1
0
0
3
2
2
5
8
11
1
67,926
67,926
27,170
16,981
12,350
135,851
0
1
1
4
2
0
1
1
2
3
4
0
-1
0
-1
1
-2
0
0
0
0
2
2
0
0
0
1
1
1
0
0
0
-1
1
1
0
7
11
19,407
12,350
2
1
2
4
0
-3
1
0
1
1
0
-1
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
BUSINESS & COMMERCIAL SERVICES - NAICS 51 - 56
December 2008 Location Counts for Province of Prince Edward Island by NAICS
Note: The 6 digit NAICS Code lists 927 different categories of businesses. 314 categories were deleted based on a nil response for PEI.
Population - 2006 Census
National Industries (6-Digit NAICS)
Total
511110 - Newspaper Publishers
511120 - Periodical Publishers
511130 - Book Publishers
511140 - Directory and Mailing List Publishers
511190 - Other Publishers
511210 - Software Publishers
512110 - Motion Picture and Video Production
512120 - Motion Picture and Video Distribution
512130 - Motion Picture and Video Exhibition
512190 - Post-Production and Other Motion Picture and
Video Industries
512210 - Record Production
512230 - Music Publishers
515110 - Radio Broadcasting
515120 - Television Broadcasting
517111 - Wired Telecommunications Carriers (except
Cable)
517112 - Cable and Other Program Distribution
517210 - Wireless Telecommunications Carriers (except
Satellite)
517910 - Other Telecommunications
518210 - Data Processing, Hosting and Related
Services
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
PROVINCE
PRINCE COUNTY
CITY OF SUMMERSIDE
135,851
PEI
Locations
10,381
6
8
3
1
2
5
27
1
4
1
22,642
16,981
45,284
135,851
67,926
27,170
5,032
135,851
33,963
135,851
44,499
Number
Locations
3,145
3
2
2
0
0
0
2
0
1
0
1
1
5
1
3
135,851
135,851
27,170
135,851
45,284
5
3
4
3
Theoretical
Capacity
Surplus/
Deficit
2
3
1
0
1
2
9
0
1
0
1
-1
1
0
-1
-2
-7
0
0
0
16,153
Number
Locations
1,117
2
0
0
0
0
0
0
0
1
0
0
0
1
0
0
0
0
2
0
1
0
0
-1
0
-1
27,170
45,284
2
0
2
1
33,963
45,284
0
0
1
1
Threshold
Populaton
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Theoretical
Capacity
Surplus/
Deficit
1
1
0
0
0
1
3
0
0
0
1
-1
0
0
0
-1
-3
0
1
0
0
0
1
0
0
0
0
1
0
0
0
0
0
0
0
0
-1
1
0
1
0
0
0
-1
-1
0
0
0
0
0
0
519121 - Libraries
519122 - Archives
519130 - Internet Publishing and Broadcasting and Web
Search Portals
519190 - All Other Information Services
522111 - Personal and Commercial Banking Industry
522130 - Local Credit Unions
522220 - Sales Financing
522291 - Consumer Lending
522299 - All Other Non-Depository Credit Intermediation
522310 - Mortgage and Non-mortgage Loan Brokers
522321 - Central Credit Unions
522390 - Other Activities Related to Credit
Intermediation
523110 - Investment Banking and Securities Dealing
523120 - Securities Brokerage
523910 - Miscellaneous Intermediation
523920 - Portfolio Management
523930 - Investment Advice
523990 - All Other Financial Investment Activities
524111 - Direct Individual Life, Health and Medical
Insurance Carriers
524112 - Direct Group Life, Health and Medical
Insurance Carriers
524121 - Direct General Property and Casualty
Insurance Carriers
524124 - Direct Property Insurance Carriers
524129 - Other Direct Insurance (except Life, Health &
Medical) Carriers
524210 - Insurance Agencies and Brokerages
524291 - Claims Adjusters
524299 - All Other Insurance Related Activities
526913 - Mortgage Funds
526989 - All Other Miscellaneous Funds and Financial
Vehicles
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
7
1
3
19,407
135,851
45,284
2
0
1
2
0
1
0
0
0
0
0
1
1
0
0
-1
0
1
2
31
12
1
8
19
4
1
5
67,926
4,382
11,321
135,851
16,981
7,150
33,963
135,851
27,170
1
9
6
0
3
5
1
0
1
1
10
4
0
3
6
1
0
2
0
-1
2
0
0
-1
0
0
-1
0
6
2
0
3
4
1
0
1
0
4
1
0
1
2
0
0
1
0
2
1
0
2
2
1
0
0
10
8
168
64
4
47
1
13,585
16,981
809
2,123
33,963
2,890
135,851
2
2
37
10
1
12
0
3
3
55
21
1
15
0
-1
-1
-18
-11
0
-3
0
0
1
20
2
1
8
0
1
1
20
8
0
6
0
-1
0
0
-6
1
2
0
1
135,851
0
0
0
0
0
0
4
33,963
1
1
0
1
0
1
1
2
135,851
67,926
1
0
0
1
1
-1
1
0
0
0
1
0
51
13
10
1
2
2,664
10,450
13,585
135,851
67,926
15
3
2
0
1
17
4
3
0
1
-2
-1
-1
0
0
11
2
1
0
0
6
2
1
0
0
5
0
0
0
0
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
531111 - Lessors of Residential Buildings and Dwellings
531112 - Lessors of Social Housing Projects
531120 - Lessors of Non-Residential Buildings
531130 - Self-Storage Mini-Warehouses
531190 - Lessors of Other Real Estate Property
531211 - Real Estate Agents
531212 - Offices of Real Estate Brokers
531310 - Real Estate Property Managers
531320 - Offices of Real Estate Appraisers
531390 - Other Activities Related to Real Estate
532111 - Passenger Car Rental
532112 - Passenger Car Leasing
532120 - Truck, Utility Trailer and RV Rental and
Leasing
532210 - Consumer Electronics and Appliance Rental
532230 - Video Tape and Disc Rental
532290 - Other Consumer Goods Rental
532310 - General Rental Centres
532410 - Const/Transp/Mining/Forestry Mach. &
Equipment Rental/Leasing
532490 - Other Commercial/Industrial
Machinery/Equipment Rental/Leasing
533110 - Lessors of Non-Financial Intangible Assets
541110 - Offices of Lawyers
541190 - Other Legal Services
541212 - Offices of Accountants
541213 - Tax Preparation Services
541215 - Bookkeeping, Payroll and Related Services
541310 - Architectural Services
541320 - Landscape Architectural Services
541330 - Engineering Services
541340 - Drafting Services
541350 - Building Inspection Services
541360 - Geophysical Surveying and Mapping Services
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
158
9
202
2
29
87
46
34
7
44
13
2
3
860
15,095
673
67,926
4,685
1,562
2,953
3,996
19,407
3,088
10,450
67,926
45,284
44
3
54
2
14
16
15
12
1
10
1
1
0
52
3
66
1
9
28
15
11
2
14
4
1
1
-8
0
-12
1
5
-12
0
1
-1
-4
-3
0
-1
17
2
29
1
4
10
9
7
1
9
1
0
0
19
1
24
0
3
10
5
4
1
5
2
0
0
-2
1
5
1
1
0
4
3
0
4
-1
0
0
4
9
3
1
9
33,963
15,095
45,284
135,851
15,095
1
2
0
0
2
1
3
1
0
3
0
-1
-1
0
-1
1
1
0
0
0
0
1
0
0
1
1
0
0
0
-1
3
45,284
2
1
1
2
0
2
1
66
9
54
12
19
10
3
39
5
5
1
135,851
2,058
15,095
2,516
11,321
7,150
13,585
45,284
3,483
27,170
27,170
135,851
0
21
3
12
6
5
0
1
8
1
2
0
0
22
3
18
4
6
3
1
13
2
2
0
0
-1
0
-6
2
-1
-3
0
-5
-1
0
0
0
20
2
10
1
3
0
0
3
1
1
0
0
8
1
6
1
2
1
0
5
1
1
0
0
12
1
4
0
1
-1
0
-2
0
0
0
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
541370 - Surveying and Mapping (except Geophysical)
Services
541380 - Testing Laboratories
541410 - Interior Design Services
541430 - Graphic Design Services
541490 - Other Specialized Design Services
541510 - Computer Systems Design and Related
Services
541611 - Admin. Management & General Management
Consulting Services
541612 - Human Resources Consulting Services
541619 - Other Management Consulting Services
541620 - Environmental Consulting Services
541690 - Other Scientific and Technical Consulting
Services
541710 - R&D in the Physical, Engineering and Life
Sciences
541720 - R&D in the Social Sciences and Humanities
541810 - Advertising Agencies
541820 - Public Relations Services
541840 - Media Representatives
541850 - Display Advertising
541860 - Direct Mail Advertising
541870 - Advertising Material Distribution Services
541891 - Specialty Advertising Distributors
541899 - All Other Services Related to Advertising
541910 - Marketing Research and Public Opinion
Polling
541920 - Photographic Services
541930 - Translation and Interpretation Services
541940 - Veterinary Services
541990 - All Other Professional, Scientific and Technical
Services
551113 - Holding Companies
551114 - Head Offices
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
11
12,350
5
4
1
2
1
1
5
10
8
4
90
27,170
13,585
16,981
33,963
1,509
2
1
2
1
12
2
3
3
1
29
0
-2
-1
0
-17
1
1
0
0
7
1
1
1
0
11
0
0
-1
0
-4
77
1,764
13
25
-12
5
9
-4
6
24
11
17
22,642
5,660
12,350
7,991
1
2
3
5
2
8
4
6
-1
-6
-1
-1
1
2
1
1
1
3
1
2
0
-1
0
-1
23
5,907
0
8
-8
0
3
-3
4
9
3
3
2
1
3
3
3
5
33,963
15,095
45,284
45,284
67,926
135,851
45,284
45,284
45,284
27,170
2
2
1
1
0
0
1
1
0
1
1
3
1
1
1
0
1
1
1
2
1
-1
0
0
-1
0
0
0
-1
-1
0
2
0
0
0
0
0
1
0
1
0
1
0
0
0
0
0
0
0
1
0
1
0
0
0
0
0
1
0
0
14
1
19
31
9,704
135,851
7,150
4,382
4
1
3
4
5
0
6
10
-1
1
-3
-6
2
0
1
3
2
0
2
4
0
0
-1
-1
375
16
362
8,491
89
2
123
5
-34
-3
39
2
45
2
-6
0
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
561110 - Office Administrative Services
561310 - Employment Placement Agencies/Executive
Search Services
561320 - Temporary Help Services
561410 - Document Preparation Services
561420 - Telephone Call Centres
561430 - Business Service Centres
561440 - Collection Agencies
561490 - Other Business Support Services
561510 - Travel Agencies
561520 - Tour Operators
561590 - Other Travel Arrangement and Reservation
Services
561611 - Investigation Services
561612 - Security Guard and Patrol Services
561621 - Security Systems Services (except
Locksmiths)
561622 - Locksmiths
561710 - Exterminating and Pest Control Services
561721 - Window Cleaning Services
561722 - Janitorial Services (except Window Cleaning)
561730 - Landscaping Services
561740 - Carpet and Upholstery Cleaning Services
561791 - Duct and Chimney Cleaning Services
561799 - All Other Services to Buildings and Dwellings
561910 - Packaging and Labelling Services
561920 - Convention and Trade Show Organizers
561990 - All Other Support Services
562110 - Waste Collection
562210 - Waste Treatment and Disposal
562910 - Remediation Services
562920 - Material Recovery Facilities
562990 - All Other Waste Management Services
Source: Business Register, Statistics Canada, 2009.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
36
3
3,774
45,284
11
0
12
1
-1
-1
4
0
4
0
0
0
2
2
8
1
5
5
7
10
7
67,926
67,926
16,981
135,851
27,170
27,170
19,407
13,585
19,407
0
0
1
1
1
2
0
3
2
1
1
3
0
2
2
2
3
2
-1
-1
-2
1
-1
0
-2
0
0
0
0
1
1
1
1
0
1
1
0
0
1
0
1
1
1
1
1
0
0
0
1
0
0
-1
0
0
2
6
3
67,926
22,642
45,284
0
2
0
1
2
1
-1
0
-1
0
1
0
0
1
0
0
0
0
5
4
1
42
47
5
1
12
2
5
26
8
8
1
2
7
27,170
33,963
135,851
3,235
2,890
27,170
135,851
11,321
67,926
27,170
5,225
16,981
16,981
135,851
67,926
19,407
2
1
0
13
14
1
0
3
0
0
7
2
3
0
1
1
2
1
0
14
15
2
0
4
1
2
9
3
3
0
1
2
0
0
0
-1
-1
-1
0
-1
-1
-2
-2
-1
0
0
0
-1
2
0
0
9
6
0
0
0
0
0
5
1
2
0
0
0
1
0
0
5
6
1
0
1
0
1
3
1
1
0
0
1
1
0
0
4
0
-1
0
-1
0
-1
2
0
1
0
0
-1
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
TOURIST, CULTURE & ENTERTAINMENT SERVICES NAICS 71 & 72
December 2008 Location Counts for Province of Prince Edward Island by NAICS
Note: The 6 digit NAICS Code lists 927 different categories of businesses. 314 categories were deleted based on a nil response for PEI.
Population - 2006 Census
National Industries (6-Digit NAICS)
Total
711111 - Theatre (except Musical) Companies
711112 - Musical Theatre and Opera Companies
711130 - Musical Groups and Artists
711211 - Sports Teams and Clubs
711213 - Horse Race Tracks
711218 - Other Spectator Sports
711311 - Live Theatre & Other Performing Arts with Facilities
711319 - Sports Stadiums and Other Presenters with Facilities
711322 - Festivals without Facilities
711329 - Sports Presenters and Other Presenters without
Facilities
711410 - Agents/Managers for Artists, Athletes, Entertainers
711511 - Independent Artists, Visual Arts
711512 - Independent Actors, Comedians and Performers
711513 - Independent Writers and Authors
712111 - Non-Commercial Art Museums and Galleries
712115 - History and Science Museums
712119 - Other Museums
712120 - Historic and Heritage Sites
712130 - Zoos and Botanical Gardens
712190 - Nature Parks and Other Similar Institutions
713110 - Amusement and Theme Parks
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
PROVINCE
PRINCE COUNTY
CITY OF SUMMERSIDE
135,851
PEI
Locations
10,381
3
2
7
7
4
2
2
8
6
4
45,284
67,926
19,407
19,407
33,963
67,926
67,926
16,981
22,642
33,963
44,499
Number
Locations
3,145
0
0
0
3
1
0
0
6
1
1
27,170
22,642
22,642
67,926
135,851
135,851
9,704
27,170
135,851
67,926
22,642
0
3
3
0
1
1
5
2
0
1
0
5
6
6
2
1
1
14
5
1
2
6
Threshold
Population
Theoretical
Capacity
Surplus/
Deficit
1
1
2
2
1
1
1
3
2
1
-1
-1
-2
1
0
-1
-1
3
-1
0
16,153
Number
Locations
1,117
0
0
0
3
1
0
0
1
0
0
2
2
2
1
0
0
5
2
0
1
2
-2
1
1
-1
1
1
0
0
0
0
-2
0
2
0
0
0
1
3
0
0
0
0
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
Theoretical
Capacity
Surplus/
Deficit
0
0
1
1
0
0
0
1
1
0
0
0
-1
2
1
0
0
0
-1
0
1
1
1
0
0
0
2
1
0
0
1
-1
1
-1
0
0
1
1
-1
0
0
-1
713120 - Amusement Arcades
713291 - Lotteries
713299 - All Other Gambling Industries
713910 - Golf Courses and Country Clubs
713920 - Skiing Facilities
713930 - Marinas
713940 - Fitness and Recreational Sports Centres
713990 - All Other Amusement and Recreation Industries
721111 - Hotels
721112 - Motor Hotels
721113 - Resorts
721114 - Motels
721191 - Bed and Breakfast
721192 - Housekeeping Cottages and Cabins
721198 - All Other Traveller Accommodation
721211 - RV (Recreational Vehicle) Parks and Campgrounds
721213 - Recreational (except Hunting/Fishing) & Vacation
Camps
722110 - Full-Service Restaurants
722210 - Limited-Service Eating Places
722310 - Food Service Contractors
722320 - Caterers
722410 - Drinking Places (Alcoholic Beverages)
Source: Business Register, Statistics Canada, 2009.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
1
2
5
28
1
6
29
26
25
9
13
45
37
56
5
17
6
135,851
67,926
27,170
4,852
135,851
22,642
4,685
5,225
5,434
15,095
10,450
3,019
3,672
2,426
27,170
7,991
22,642
0
1
1
5
0
0
9
9
8
0
2
13
7
12
3
3
0
0
1
2
9
0
2
9
9
8
3
4
15
12
18
2
6
2
0
0
-1
-4
0
-2
0
0
0
-3
-2
-2
-5
-6
1
-3
-2
0
1
1
0
0
0
3
5
7
0
1
8
1
2
2
1
0
0
0
1
3
0
1
3
3
3
1
2
5
4
7
1
2
1
0
1
0
-3
0
-1
0
2
4
-1
-1
3
-3
-5
1
-1
-1
149
148
20
10
12
912
918
6,793
13,585
11,321
35
50
3
4
3
49
48
7
3
4
-14
2
-4
1
-1
13
23
1
1
1
18
18
2
1
1
-5
5
-1
0
0
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
MISCELLANEOUS PERSONAL SERVICES - NAICS 81
December 2008 Location Counts for Province of Prince Edward Island by NAICS
Note: The 6 digit NAICS Code lists 927 different categories of businesses. 314 categories were deleted based on a nil response for PEI.
Population - 2006 Census
National Industries (6-Digit NAICS)
Total
811111 - General Automotive Repair
811112 - Automotive Exhaust System Repair
811119 - Other Automotive & Electrical
Repair/Maintenance
811121 - Automotive Body, Paint and Interior Repair and
Maintenance
811122 - Automotive Glass Replacement Shops
811192 - Car Washes
811199 - All Other Automotive Repair and Maintenance
811210 - Electronic and Precision Equipment Repair and
Maintenance
811310 - Commercial/Industrial Machinery & Equipment
Repair/Maintenance
811411 - Home and Garden Equipment Repair and
Maintenance
811412 - Appliance Repair and Maintenance
811420 - Reupholstery and Furniture Repair
811430 - Footwear and Leather Goods Repair
811490 - Other Personal and Household Goods Repair
and Maintenance
812114 - Barber Shops
812115 - Beauty Salons
812116 - Unisex Hair Salons
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
PROVINCE
PRINCE COUNTY
CITY OF SUMMERSIDE
135,851
PEI
Locations
10,381
78
3
9
1,742
45,284
15,095
44,499
Number
Locations
3,145
27
2
2
42
3,235
8
10
6
6
Theoretical
Capacity
Surplus/
Deficit
26
1
3
1
1
-1
16,153
Number
Locations
1,117
8
2
2
15
14
1
16,981
13,585
22,642
22,642
4
1
2
1
3
3
2
2
45
3,019
18
14
9,704
8
11
3
7
8
65
28
Threshold
Population
Theoretical
Capacity
Surplus/
Deficit
9
0
1
-1
2
1
6
5
1
1
-2
0
-1
2
0
1
0
1
1
1
1
1
-1
0
-1
15
3
6
5
1
4
5
-1
1
2
-1
16,981
12,350
45,284
19,407
5
2
1
4
3
4
1
2
2
-2
0
2
2
0
1
0
1
1
0
1
1
-1
1
-1
16,981
2,090
4,852
2
24
10
3
21
9
-1
3
1
1
15
8
1
8
3
0
7
5
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.
812190 - Other Personal Care Services
812210 - Funeral Homes
812220 - Cemeteries and Crematoria
812310 - Coin-Operated Laundries and Dry Cleaners
812320 - Dry Cleaning and Laundry Services (except
Coin-Operated)
812910 - Pet Care (except Veterinary) Services
812921 - Photo Finishing Laboratories (except OneHour)
812930 - Parking Lots and Garages
812990 - All Other Personal Services
813110 - Religious Organizations
813210 - Grant-Making and Giving Services
813310 - Social Advocacy Organizations
813410 - Civic and Social Organizations
813910 - Business Associations
813920 - Professional Organizations
813930 - Labour Organizations
813940 - Political Organizations
813990 - Other Membership Organizations
814110 - Private Households
Source: Business Register, Statistics Canada, 2009.
City of Summerside
275 Fitzroy Street
Summerside, PE Canada C1N 1H9
www.city.summerside.pe.ca
26
20
5
7
10
5,225
6,793
27,170
19,407
13,585
7
8
2
2
4
9
7
2
2
3
-2
1
0
0
1
4
2
1
2
4
3
2
1
1
1
1
0
0
1
3
7
1
19,407
135,851
1
0
2
0
-1
0
1
0
1
0
0
0
1
1
109
30
27
114
43
24
11
3
10
57
135,851
135,851
1,246
4,528
5,032
1,192
3,159
5,660
12,350
45,284
13,585
2,383
0
1
33
6
6
46
10
1
0
0
2
18
0
0
36
10
9
37
14
8
4
1
3
19
0
1
-3
-4
-3
9
-4
-7
-4
-1
-1
-1
0
0
13
4
2
16
2
0
0
0
1
3
0
0
13
4
3
14
5
3
1
0
1
7
0
0
0
0
-1
2
-3
-3
-1
0
0
-4
Tel 902 432 1255
Fax 902 436 9296
Small city. Big opportunity.