CHAPTER 3 VOCABULARY POWERPOINTS. Use the vocabulary words below to create a PowerPoint for Chapter
3. Include all terms and the definitions for each term. You need a least 12 slides, a title slide, a background and
least 8 graphics. Print a copy in handout, 9 slides per page for me and 1 copy in outline form for you. Study for
quiz and these terms will be on your test.
Back
translation
process by which a native speaker translates material to his or her own language. This translation
is then translated by another native speaker back to the original language. This process helps to
ensure that words and meanings are translated correctly.
Belief system
allows individuals to understand their place in the larger universe; sets rules of conduct and ethics
that indicate how people should interact with others and how they should live their lives
Bribe
money or something of value that is given in order to persuade someone else to violate ethics or
laws
Collectivism
characterizes a culture that views individuals as belonging to a strong cohesive group for their
entire lifetime
Context
the background or surrounding circumstances of an event; can be interpreted through the
communication process
Cultural
hegemony
the idea that a culture can be dominated by another group’s culture
Culture
system of shared beliefs, values, customs, and behaviors that define how a group of people lives
Customs
common practices among a group of people passed from one generation to the next
Diffusion of
innovations
theory that explains what influences cultural change
Enculturation
process that helps people learn about their culture
Ethnocentrism
the belief that one group is better than another group
Expatriate
individual who lives or works in a foreign culture
Face
related to self-image
Geography
the study of the differences that exist in physical, biological, and cultural features of the earth
High-context
culture
culture in which interpersonal relationships are important
Individualism
characterizes a culture which believes people should look out for themselves
Low-context
culture
culture in which people value individualism
Masculinity
measure of the dominant values in a society that relate to material success versus caring for others
and the quality of life
Non-verbal
what people communicate with their bodies; can include facial expressions, eye contact, hand
communication gestures, bowing, and showing emotions
Power distance measure of power inequity between superiors and subordinates
Religion
belief system that answers spiritual questions
Self-reference
criteria
occurs when people view the world solely through their own cultural beliefs
Uncertainty
avoidance
measures how threatened people feel by uncertain circumstances; it also measures how much
they have developed cultural barriers to uncertainty
Values
the shared beliefs held by members of a culture that help define what is right and wrong or good
and bad
Xenophobia
the fear of anything foreign