June 23, 2014
To:
Shyam Kamath, Dean, College of Business
Fran Horvath, Associate Vice President for Academic Planning and Institutional
Effectiveness
Cc:
Rebecca Rosenberg, Director Teaching, Learning & Assessment
From:
Marylou Shockley, Chair, College of Business
Babita Gupta, AACSB Accreditation Director
Pat Tinsley McGill, Faculty Associate-Senate Assessment Committee, College of
Business; AACSB Assurance of Learning Faculty Lead
Subject:
Annual Assessment Report for Business, AY 2013/14
Our Annual Assessment Report for the College of Business (COB) differs from past reports because of
steps we are taking as a college to seek accreditation under the Association to Advance Collegiate
Schools of Business (AASCB). We are no longer guided only by program review and annual
assessement requirements of the campus; we must now also meet the assessment requirements of
AACSB.
In our initial steps toward AASCB accreditation, we found that it was critical for us to first draft the
COB Five Year Strategic and Academic Plan. To meet this need in a thoughtful and systematic way,
the 2013/14 Assessment Plan originally submitted to the Assessment Committee had to be altered as
the year progressed. For example, as part of developing the Strategic and Academic Plan it was
necessary to redefine the COB vision; mission; and strategic direction, foci, and priorities. With those
pieces in place, we then embarked on drafting Program Goals and revising our Major Learning
Outcomes (MLOs) and General Learning Outcomes (GKOs). We also invested in faculty training to
build a knowledge base of how CSUMB assessment requirements differ from and integrate with those
of the AACSB. It is important to note that a foundation piece of the COB Strategic and Academic Plan
is to build a culture of Assurance of Learning (AoL) across the college.
As a key learning, we realized we were far too ambitious in our Assessment Plan submitted Fall 2013
regarding what we could achieve during year. As a result, Pat Tinsley McGill is working this summer
to draft the framework for a multi-year AoL and assessment plan for review by COB faulty in Fall
2014.
Assessment Report: Academic Year 2013/2014
College of Business
Chair: Marylou Shockley
AACSB Accreditation Director: Babita Gupta
AACSB AoL Faculty Lead: Pat Tinsley McGill
Background
In Fall 2013, the department (School of Business) “morphed” into a college (the College
of Business, or COB). During the fall planning retreat, the full-time faculty recognized
that change to a College would require significant effort; this led the faculty to establish
three parameters for assessment this year (AY 2013/14):
--Assessment must be “time-bound” within the context of the significant adjustments
required to create a College with a new dean and seven full-time faculty members who are
already overstretched with commitments.
--The Assessment Plan established in the Program Improvement Plan would require
significant modification to align with the expectations of the Association to Advance
Collegiate Schools of Business (AASCB) in the area of assessment. One major goal of
the College of Business is to become accredited within five to six years.
--Faculty leadership is required to create the COB Five-year Assessment Plan. During
Fall 2013, Babita Gupta agreed to lead the College of Business as the Director of AACSB
Accreditation and Pat Tinsley McGill agreed to serve as COB's Faculty Lead for
Assurance of Learning and Assessment. She is also continuing in the role of Faculty
Associate for Assessment for COB.
These three parameters were followed through the academic year. Overall, the assessment
efforts for the College of Business were ambitious. As shown below, development of the
multi-year assessment plan has turned out to be a multi-semester initiative for the new
college.
The College of Business continues to re-frame its Assessment direction, integrating the
CSUMB assessment requirements with those of AACSB. The completion status for the
deliverables established in Fall 2013 is now added to the COB Assessment Plan chart,
below.
Tasks and Deliverables
Lead
Due Date
Completion Status
Creating Effective Assignments: Workshop
 All-faculty meeting: a
continuation of the Spring
Workshop, using the high
impact learning model to
understand how
assignments can be created
to reinforce learning and
integrate with assessment.
Pat Tinsley
McGill;
Becky
Rosenberg
August, 2013
Completed at 8/21/13 allfaculty meeting.
University Assessment Participation
 Determine at the
University Assessment
team level the
convergence of various
assessment requirements
for WASC and for other
accreditation institutions
Pat Tinsley
McGill
Fall 2014
term
 Participate in Critical
Thinking core
competency assessment
Brad
Barbeau
AY Year
2013/14
As our Faculty Associate
for Assessment, Pat has
been working with the
Assessment Committee.
She has also a major
CSUMB role to play at
the University level, and
has been appointed the
AACSB Assurance of
Learning (AOL) Director.
Pat has been instrumental
in shaping assessment,
seeking the points of
convergence such that our
efforts in COB are
integrated, not duplicative.
Pat has finished her
support of the University
effort in June, 2014.
However, there will be
continuing work done
during the Summer for
both WASC Assessment
and AoL in COB. The
COB effort has been
resourced.
Brad was the COB
representative Critical
Thinking Core
Competency Co-op; he
worked with his
University peers to
evaluate student work
submitted from COB as
well as from other
colleges in June 2014.
at the University level.
Assessment Integration: AACSB and CSUMB Expectations
Tasks and
Lead
Due Dates Completion Status
Deliverables
 Developing Strategic
Mission/Direction, using
Guidelines of the AASCB
Shyam
Kamath,
Marylou
Shockley
Fall 2013
 Explore and understand
Pat Tinsley
McGill,
February
2014
This effort was launched
by Dean Kamath with
support from Marylou
Shockley. We established
and convened the
Strategic Planning and
Accreditation Committee
(SPAC) multiple times
over the semester with the
following members: Dean
Kamath; Chair Shockley;
Elsa, College Analyst; Pat
Tinsley, AoL Faculty
Lead; Babita Gupta,
AACSB Director; John
Avella, Director
Hospitality,; and two Part
Time faculty, Jeff
Froshman and Suzanne
Kroeze. The first draft
was presented to ALL
faculty on May 19 and
will be submitted to the
new Provost and others.
Assessment via AoL is a
major dimension of the
plan, especially focusing
on alignment to the COB
strategic direction and
CSUMB mission and
vision.
This is a multi-year effort.
Much of the focus this
the differences between
WASC and AACSB
accreditation and
assessment
 Attend AASCB
Conference on Assurance
of Learning, Assessment,
and Quality of Curricula
Management
 Attend AACSB
Assessment Seminar
Babita
Gupta
Babita
first year was on getting
educated on AACSB and
WASC efforts.
Jan. 28-29,
2014 AACSB
Workshop in
Florida
Pat
March 16
through 18,
2014
 Develop Draft of COB
Assessment Plan, aligned
with Strategic
Mission/Direction
Babita/Pat
 Sounding Board: Dean Babita,Pat,
and Chair as plan begins Shyam,
to form teams for re- Marylou
structuring Assessment
April 2014
Ongoing
Babita attended AACSB
accreditation training and
shared her findings with
faculty throughout the
semester.
Pat attended both WASC
and AACSB Assessment
Seminars. She is also
participating in the yearlong WASC Assessment
Learderhip Academy
which began in January
2014. She presented her
findings at both COB and
faculty meetings during
the Spring term.
Pat led the assessment
planning meetings of fulltime faculty the mornings
of 5/19 and 5/20. At these
meetings, full-time faculty
drafted Baccalaureate
Program Goals and
revised MLOs to align our
curriculum structure with
the new AoL AACSB
guidelines.
Draft framework of
assessment plan to be
completed Summer 2014.
Kickoff Meeting on
2/28/14. The draft of the
planning effort discussed
with all faculty; feedback
on Strengths, Weaknesses,
Opportunities, and Threats
(SWOT) completed.
SPAC committee
commissioned.
BUS Assessment Integration: Closing the Loop
Tasks and Deliverables Lead
Due
Date/Status
 Discuss Draft COB Multi- Pat/Babita
year Assessment Plan
Faculty
Meetings,
Spring 2014
 Finalize Assessment COB Pat/Babita
Multi-year Plan document
Pat/Babita
 Cover Plan with All
Faculty
May 2014
 Write Assessment Report
AY 2013/14
All Faculty
Meeting May
2014
Marylou/Pat/ May/June
Babita
2014
Status reports to the fulltime faculty were given by
Pat and Babita;
development of the multiyear assessment plan is
ongoing.
Draft in development
Summer 2014.
Framework of plan to be
reviewed and discussed at
Fall planning meetings.
Completed June 2014.