ABSTRACTS
JAIME CHARLES, 2012, A STUDY OF PERSUASIVE EXPRESSIONS
USED IN BARACK OBAMA’S SPEECH. ADVISORS (I) PROF DR. D.
WAGIMAN. A, MA, (II) DRS ANDI ROESTIONO, MPD
This study is concerns with persuasive expressions used in Barack Obama’s
speech. The writer formulates three problems, they are: (1) What kinds of
persuasive expressions are used by Barack Obama?, (2) What elements of
persuasive expressions are used by Barack Obama?, and (3) How are the purposes
of persuasive expressions applied by Barack Obama?
In this analysis, the writer uses a qualitative approach since the data collected
are in the form of words and sentence. He also uses a content analysis technique
because it gives easiness to analyze the data. The source of data is Barack
Obama’s speech in the State of the Union 2010. The procedures of data collection
are: (1) Reading and note taking, (2) Segmenting the speech into paragraphs, and
(3) Identifying the persuasive expression and its element. The procedures of data
analysis are: (1) Classifying the persuasive expressions used by Barrack Obama,
(2) Finding the elements of persuasive expression used by Barrack Obama, and (3)
Describing the purpose of persuasive expressions applied by Barrack Obama.
After analyzing the data, the writer finds that persuasive expression are
classified into five categories; they are: (1) Compromise, (2) Taunting, (3)
Subliminal message, (4) Random comment, and (5) Big words. The writer also
finds that there are four elements in persuasive acts, which are: (1) Source, (2)
Message, (3) Public, and (4) Effect. Moreover, the purposes of persuasive
expressions are to inform, to persuade, and to actuate.
Based on the research findings the writer concludes that persuasive
expressions are very important in speech. Without persuasive expression, speech
among the speaker and hearer will be not complete. It is essential for the speech to
use persuasive expressions and its elements to achieve trust from hearer.