Role Name
Product Manager (Comparison tables)
Reporting To
Lead product manager
Direct Reports
N/A
Competency Level
Manager
Overall Job Purpose
To develop customer enabling products with a specific focus on
comparison tables and tools.
Key Accountabilities
These must be carefully tailored to the customer base and to be
responsible for the development, delivery, maintenance and continuous
improvement of a defined set of comparison tables in line with consumer
needs, business objectives and agreed propositions.
• Engaging with the internal stakeholder matrix team to support the
creation of new comparison based propositions, across all media
surfaces
 Translating approved propositions and innovative ideas into product
developments, defining digital tool feature specifications
• Creating detailed prioritised product feature descriptions and delivery
plans. Managing product set or product specific road maps.
• Managing stakeholder input into the product development.
• Specifying new or altered functionality for the assigned product or
feature.
• Recommending buy, build, customise or optimise decisions in relation
to specific product developments
• Where appropriate commissioning and managing third party providers
of specific products and features.
• Using appropriate tools to define and communicate the required
digital product.
• Working with the wider digital team to ensure that products and
features are consistent with the wider web capability and the web
standards for the organisation.
• Working with channel owners, development team and the UX
colleagues to evaluate user testing and validation of
proposed/beta/deployed solutions
• Ensuring compliance with relevant organisational standards, e.g.:
accessibility, brand, SEO strategy for the assigned product set
• Identifying new market opportunities, including those presented by
new software and hardware platforms and form factors
• Establishing the key success criteria for the product or product set
and working with the marketing and CMI teams to monitor the
performance of the product and its performance against key
competitors and progress against relevant KPIs
• Working with stakeholders to keep them appraised of product
performance and on-going opportunities
• Forensically analysing and interpreting the data set that supports the
product performance
• Continually looking for product improvements and optimisation across
the experience, being the product champion, voice of the customer
within the organisation
• Communicating issues to the business and working closely with
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Essential Requirements
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technical/ editorial to resolve/ mitigate issues
Interpreting qualitative and quantitative user data to identify how an
existing product can be improved
Ensuring continuous product improvements post launch
Extensive experience and success in
delivery and on-going
management of high quality, ground-breaking, comparison based
digital products (e.g. proven track record of delivering complex, multiplatform products, including web, mobile, tablet and other media
distribution platform such as TV and/or gaming networks)
Strong team player, with demonstrable collaborative qualities
Confident experience of working with and in Agile teams as Product
Owner
Proven capability in delivering comprehensive product specifications
and in delivering complex products through lifecycle, to time, cost and
quality criteria
Proven experience in directing and managing third parties and
demonstrable skills in project management
Proven ability to make sound, evidence-based decisions, assessing
risks and defending decisions and action
Excellent problem solving and analytical skills to be able to present
trade-offs for decisions (e.g. ROI implications)
Excellent technical and user experience abilities allied with an
excellent understanding of the Internet and the various platforms it
supports
Excellent communication skills, with the ability to communicate
effectively with a large body of stakeholders Innovative and consumer
centric
Must have good judgement in dealing with day to day issues
Must have good knowledge of future technologies.
Proven expertise in keeping abreast of changes to user habits,
preferences and behaviours across various digital products and
platforms and their implications for successful delivery of digital
services