Noelia Santa Ana
Project Manager | Online Marketer | Social Media Strategist
Skilled Online Marketer & Project Manager
Passionate online marketing professional with experience executing
web and e-commerce strategies, managing teams with diverse
backgrounds, and meeting tight deadlines for high-visibility projects.
Core Competencies
» Online Marketing
» E-commerce
» Project Management
» Social Media
» Website Optimization
» Web Analytics
» Search Engine Optimization (SEO)
» Google AdWords
» Email Marketing
» Mobile Design & Optimization
617-304-2955 | noelia-santa-ana.com
nellytics@gmail.com
» Build and manage free-lancers virtual team (Web developers,
designers, and Google AdWords and SEO consultants).
Boston University–Metropolitan College & Extended
Education www.bu.edu/met
Online Marketing Manager (September 2009–October
2012)
» Guided all online initiatives by researching and employing
cutting-edge technology for the Extended Education
division, a 89M Higher Education enterprise—launched 8
Large-scale website projects.
» Launched bu.edu/met in WordPress platform—controlled and
Experience and Accomplishments
Freelance
Digital Marketing Strategist (July 2015–Present)
yeiou {paper objects} yeiou.com
» Developed social media strategies to promote trending
topics in gift giving and greeting cards.
» Recommended new product development to encourage
fast-cash earnings, and increase brand awareness.
International Volunteer & Traveler
English Teacher (September 2015–December 2015)
monitored very closely the project’s scope and schedule by
managing communications and expectations between the web
design team and stakeholders.
» Managed design and strategic teams for BU Summer Term
website bu.edu/summer. In 2011 enrollments increased, with a
contribution margin of over $20M, reaching its peak student
population in Summer Term history.
» Initiated responsive web design format that allows visitors to
view and use the website on a variety of mobile devices, for
bu.edu/summer and bu.edu/foodandwine.
» Taught English as a second language to adults, college
» Managed all email marketing campaigns—For 2011,
level students, and monks in Vietnam, Laos, Thailand,
Cambodia, Indonesia, and Mexico.
» Encouraged students to express their difficulties in learning
a new language, and guided them in online branding to
promote their resume and professional skill sets.
increased e-mail campaigns 68%, and generated a 35%
open rate and 26% click-through rate.
» Increased web team production by 50%.
Vista Higher Learning vistahigherlearning.com
Online Marketing Manager (October 2012–June 2015)
» Developed and executed new web and e-commerce
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strategies to enhance user online experience—increased
traffic and online transactions by 20%.
Performed e-commerce audit and conducted focus groups
to evaluate site’s web usability. Provided insight that
enabled the redesign of the online store product page.
Launched July 2014.
Partnered with technology departments to implement a crossplatform “Single Sign-On” between the online store
(vistahigherlearning.com/store) and the online resources site
(vhlcentral.com) while increasing customer satisfaction and
reducing customer service inquires by 35%.
Manage online store promotional campaigns to increase
sales during the low sales season. For 2013, increased 20%
online transactions and revenue by 48%.
Implemented SEO strategy that increased organic leads by
more than 70% since 2012.
Optimized “Google AdWords” during high-season sales
season resulting in a 603% increase over the previous year—
online store experienced a 22% increase on transactions.
Designed and implemented multi-channel opt-in campaign—
increasing opt-in list by 55%.
Put in place a process for marketing emails, and executed a
marketing email calendar for 2013 –ensured that marketing
emails meet the Vista Higher Learning branding style guide.
Web Marketing Specialist (July 2008–August 2009)
» Conducted marketing research and competitive
benchmarking analysis for other educational websites.
Senior Database Coordinator (June 2006–July 2008)
» Supported analytics needs with Google Analytics.
Todito.com Monterrey, Mexico
Marketing and Sales Manager (May 2002–May 2005)
Todito.com was one of the leading Internet portals in Mexico.
Education
Boston University
Project Management Certificate, May 2011
Master of Science (MS) in Advertising, September 2009
Tecnológico de Monterrey, Mexico
Bachelor of Science in Marketing, May 2000
Professional Training
» An Event Apart–Two-day conference for passionate
practitioners of web design standards. May 2015.
» Imagine 2014 Magento's e-commerce–May 2014.
Honors and Awards
» 2012— eduStyle Higher-ed Web Awards: Best Sub-Site People’s
Choice Award for Boston University Summer Term website.
» 2011—University Professional & Continuing Education
Association (UPCEA) Marketing & Publications: Gold Award for
Interactive Marketing, Metropolitan College Landing Pages.
Software | Code
InDesign, Dreamweaver, HTML, CSS, Fireworks, Photoshop,&
Adobe Bridge.
Languages: Fluent in English and Spanish.